The Social Web - Creating an Interactive Digital Experience
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Transcript of The Social Web - Creating an Interactive Digital Experience
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Welcome to the Social Web
Creating An Interactive Digital Experience
Monday, October 3, 2011
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Just starting out? For social websites, use WordPress
• Flexibility - look, functionality, and social add ons
• You have total control, can change on a whim
Monday, October 3, 2011
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So many ingredients!
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How to herd your monkeys - Send them to your site
• That’s where you can show your stuff!
• blogging
• services
• knowledge
• That’s where you can sell your products
• That’s where you can have ads for other stuff
Monday, October 3, 2011
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Branding - Get the Look
• Facebook Banner/Photos
• Twitter Background
• Same Profile Photo
• Blog match site design
• Google+ - same photos as Facebook
Monday, October 3, 2011
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Branding - Facebook
Monday, October 3, 2011
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Branding - Twitter
Monday, October 3, 2011
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Branding - Google+
Monday, October 3, 2011
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Example of Consistency
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Example of Consistency
Monday, October 3, 2011
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Consistent Messaging • What’s your goal?
• More readers, more involvement, more sales
• Make all messages across the board go towards the goal (not all sales-y, but all relevant)
Monday, October 3, 2011
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How to make the SITE work for you
• The offer
• The social aspects
• The traffic
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The Offer • A good offer establishes trust, goodwill,
reciprocity. It’s a no-risk trial offer.
• Build a customer list - they’re customers!
• Don’t leave that on the table (or take advantage of their willingness to listen)
• Big Banana - show ‘em where to go, and don’t distract from it.
Monday, October 3, 2011
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Good Offer Examples
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Good Offer Examples
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Good Offer Examples
Monday, October 3, 2011
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Good Offer Examples
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The Social Aspects• connect with us directory (staff info as
well)
• share buttons
• social streams
• allow social commenting
• site interaction
• give the reader social instructions
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The Social Aspects
Monday, October 3, 2011
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The Social Aspects
Monday, October 3, 2011
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Traffic
• Get to know your audience
• Where are they coming from? (what site)
• What are your most popular pages?
• How long to they stay? (stickiness)
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Conclusion
• Branding - Design
• Branding - Messaging
• Site - build that list
• Site - interactivity
• Measure your results
Monday, October 3, 2011
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Thank you!Jessica Kupferman
Digital Stewwww.yourdigitalstew.com
Monday, October 3, 2011