The Social Sale (a Pardot Weekly Webinar)
22
Tips for the Social Sale Understand Today’s Web 2.0 Buyer Presented by: Derek Grant, SVP, Sales
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14-Sep-2014 -
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Business
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Pardot’s Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a competitive edge in this new sales environment.
Transcript of The Social Sale (a Pardot Weekly Webinar)
Tips for the Social SaleUnderstand Today’s Web 2.0 Buyer
Presented by: Derek Grant, SVP, Sales
I’m Derek Grant• I manage sales at
Pardot• Motto: Be Brief,
Be Brilliant and Be Gone
Introduction
The Social SaleHow Social Has Changed the Buying Process
Sales 1.0
Sales 1.0
Sales 2.0
Sales 2.0
The Buyers Have Changed
The Buyers Are Social
Usage 25B(Tweets)
30B(Shares)
Subscribers 175M(Total)
600M(Total)
Growth 100M(2010)
250M(2010)
Source: Pingdom
Social MonitoringIdentify and Engage Social Prospects
Listen to Social
Identify via Social
Participate Via Social
Social Selling Appropriate Behavior in the Sales Process
Social Selling - LinkedIn
Social Selling - LinkedIn
Social Selling - LinkedIn
Social Selling - LinkedIn
Social Selling - Twitter
Social Selling - Facebook
Questions?
Derek GrantSVP of Sales
@derekgrant
Pardot950 East Paces Ferry RdSuite 3300Atlanta, Georgia 30326
404.492.6848877.3B2B.ROIwww.pardot.com
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