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![Page 1: The Social Role of Design Representation Dr. Susan Keller, Jennie Carroll Proceedings of the 20th Australasian Conference of Information Systems, Monash.](https://reader036.fdocuments.in/reader036/viewer/2022062504/5a4d1b517f8b9ab0599a7ced/html5/thumbnails/1.jpg)
The Social Role of Design Representation
Dr. Susan Keller, Jennie Carroll
Proceedings of the 20th Australasian Conference of Information Systems,
Monash University, Melbourne, Victoria, 2009
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Agenda
• Design representation – what is it?
• Case studies• Social roles of
representation• Takeaways for our use
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Design RepresentationA perceptible expression of
a design idea, proposal, or fact. Saddler, 2001
![Page 4: The Social Role of Design Representation Dr. Susan Keller, Jennie Carroll Proceedings of the 20th Australasian Conference of Information Systems, Monash.](https://reader036.fdocuments.in/reader036/viewer/2022062504/5a4d1b517f8b9ab0599a7ced/html5/thumbnails/4.jpg)
Case Studies
• Three companies– Design– Multimedia– Software
• Interviews • Document analysis• Social rather than functional role
![Page 5: The Social Role of Design Representation Dr. Susan Keller, Jennie Carroll Proceedings of the 20th Australasian Conference of Information Systems, Monash.](https://reader036.fdocuments.in/reader036/viewer/2022062504/5a4d1b517f8b9ab0599a7ced/html5/thumbnails/5.jpg)
Cobblestone Designs
• Face-to-face initial meeting with whiteboarding
• Storyboards to focus on functionality
• Preliminary graphic designs • ER diagrams to discuss data
structure
Convince the client that you can do the job
![Page 6: The Social Role of Design Representation Dr. Susan Keller, Jennie Carroll Proceedings of the 20th Australasian Conference of Information Systems, Monash.](https://reader036.fdocuments.in/reader036/viewer/2022062504/5a4d1b517f8b9ab0599a7ced/html5/thumbnails/6.jpg)
Leading Light
• Interaction map created from client’s proposal
• Wireframes show wording and functionality, not design
• Visual concept presented in face-to-face meeting
Remove their interpretation and instill your interpretation
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Unique Designs
• Paper-based prototyping• Computer-based
mockups
Moving between different types of representation deepens understanding
![Page 8: The Social Role of Design Representation Dr. Susan Keller, Jennie Carroll Proceedings of the 20th Australasian Conference of Information Systems, Monash.](https://reader036.fdocuments.in/reader036/viewer/2022062504/5a4d1b517f8b9ab0599a7ced/html5/thumbnails/8.jpg)
Social role of representationSelective focus
Downplay everything but what is of immediate interestFocus Representational Tactics
Textual content Text is represented separately from design – client focuses on words, not other elements
Functionality/Navigation No graphics, colors, or styles. Words only to reflect functionality – content is dummy text.
Graphic design/layout Presented separately from other elements. Content is dummy text.
![Page 9: The Social Role of Design Representation Dr. Susan Keller, Jennie Carroll Proceedings of the 20th Australasian Conference of Information Systems, Monash.](https://reader036.fdocuments.in/reader036/viewer/2022062504/5a4d1b517f8b9ab0599a7ced/html5/thumbnails/9.jpg)
Social role of representationPromotion
Representations crafted in ways that enhance the chance of promoting design ideas
Aim Tactics/characteristics
Promote overall design concept
Face-to-face presentation. Professional, polished, low on detail, “what” not “how”.
Promote one aspect of the design
Controlled timing – do not distribute representations ahead of time. Aim is to instill designers’ interpretation.
![Page 10: The Social Role of Design Representation Dr. Susan Keller, Jennie Carroll Proceedings of the 20th Australasian Conference of Information Systems, Monash.](https://reader036.fdocuments.in/reader036/viewer/2022062504/5a4d1b517f8b9ab0599a7ced/html5/thumbnails/10.jpg)
Communication Model
Schramm, 1954By their nature, representations require extensive interpretation.
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Our Project
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Cool Links
• 35 Excellent Wireframing Resources from Smashing Magazine