The Social Revolution tips, examples, resources
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Transcript of The Social Revolution tips, examples, resources
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February 2012
The Social Revolutiontips, examples, resources
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Steve Lunceford20 years experience in strategic communications/media relations; 10 in Public Sector
Sprint, Choice Hotels International, NASCAR, BearingPoint, RadioShack, Paramount, the NFL, government agencies worldwide.
Founder of GovTwit.com, 1st and largest social media directory for government.
Co-host of Gov20Radio.com, a weekly podcast about the use of social media in government.
@dslunceford
@GovTwit
Facebook.com/GovTwit
http://www.linkedin.com/in/stevelunceford
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Tips Examples
Resources
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Market insight
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8% in 2009
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Facebook dominates
Users spend more time at FB than any other web brand
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Active users are influential• 60% of social media users create
product/service reviews• Consumer-created reviews are preferred
information source for product/service value, price and quality
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3 Tips
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Learn
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Don’t fear failure
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Focus on: Objective, Tools, Metrics
OTM
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Examples
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ListenIf you deal with customer service, can head off potential problems
If you manage internal comms, can lead to practice improvement
If you manage media, can lead to interviews
If you manage operations, can lead to competitive intelligence
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Get real-time feedback
What’s your strategy to reach out and engage with reviewers?
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Reach an audience that mattersExample: DoD Blogger’s Roundtable
How could you use social tools/channels to better reach parents, educators, administrators? Do you monitor edublogs?
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Communicate faster and betterExample: FDA’s 2009 Peanut Recall Example: LAFD on Twitter
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Communicate faster and better
How could you curate/share content to become more relevant resource to your target audiences?
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Experiment & measure what works
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Share success in organization
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1. Take the pulse
2. Communicate faster and better
3. Obtain real-time feedback
4. Identify service delivery problems
5. Crowdsource ideas
Tune into social networks
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Resources
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© 2010 Deloitte Services LP
Deloitte’s annual Technology Trends report examines the ever-evolving landscape of technology put to business use. This year’s theme, Elevate IT for digital business, examines the broad impacts of five technology forces that have influenced our reports over the past several years – analytics, mobility, social, cloud and cyber security.
Tech Trends 2012Elevate IT for digital business
Learn more!deloitte.com/us/techtrends2012
Available for iPad and Android tablets
Making Sense of Social Data Digital exhaust and the next frontier in social data analytics The revolution in sensemaking—in deriving value from data—is having a profound and disruptive effect on everything from supply chains to corporate strategy.
Learn more!deloitte.com/us/deloittereview
Available for iPad
Social BusinessBeyond the buzz
Social Business is a concept that goes beyond the buzz of social media networks; it’s a practice that can enable more efficient, effective and net-new connections inside and outside your
organization to drive performance.
Learn more!deloitte.com/us/socialbusiness
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Measurement (& other) resources+ Navy SlideShare:
http://slideshare.net/USNavySocialMedia
+ Radian6 eBooks & blog: http://Radian6.com
+ 1 Metric, 1 Minute YouTube series: http://bit.ly/1met1min
+ Dan Zarrella: http://danzarrella.com/
+ Hubspot: http://www.slideshare.net/HubSpot/social-media-monitoring-in-10-minutes-a-day
+ A Wiki of Social Media Monitoring Solutions (http://wiki.kenburbary.com/)
+ Google Trends (and other helpful GOOG search analytic links) http://www.google.com/intl/en/press/zeitgeist/index.html
+ http://delicious.com/dslunceford/monitoring & http://delicious.com/dslunceford/measurement
+ Education hashtags used on Twitter: http://www.cybraryman.com/edhashtags.html
+ Education Twitter chat calendar:http://
davidwees.com/content/educational-chats-twitter
+ YOUR PEERS!
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Q & A