The Social Networking Website for Financial Planners and IFAs
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Transcript of The Social Networking Website for Financial Planners and IFAs
Professional Networking forFinancial Planners and IFAs
Huge growth in social networking websitesHuge growth in social networking websites
……including niche business networking websitesincluding niche business networking websites
Find IFA Life on other networksFind IFA Life on other networks
IFA Life content featured on other networksIFA Life content featured on other networks
IFA Life advertising featured on other networksIFA Life advertising featured on other networks
Why thousands of financial advisers have joined
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
• Network with peers
• Share best practice
• Debate industry issues
• Read news
• Ask questions
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
• Find events
• Get marketing advice
• Attract new clients
• Raise profile online
• Build their brand
Plus…Plus…
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
Provide help and support to one another.
Networking at a time to suit youNetworking at a time to suit you
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
“A place where progressive and quality IFAs share ideas and information in a spirit of mutual generosity.”
“A great way to interact with other IFAs ata sensible and professional level.”
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
“…probably the best forum for IFAsin the country.”
“Everyone is there to help and assist one another. The latest developments in an IFA’s world are regularly
reported on and I have made some very good contacts.”
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
“I found more information about my educational requirements from IFA Life than from the CII!”
“I’m basing a lot of my business decisions on what I’m reading on IFA Life. It’s a great forum.”
Key sectionsKey sections
• Profile
• News
• Articles
• Forum
• Resources
• Events
• Careers
Create a ProfileCreate a Profile
Create a ProfileCreate a Profile
ProfileProfile
Industry personalitiesIndustry personalities
News from the industryNews from the industry
Articles – many exclusive to IFA LifeArticles – many exclusive to IFA Life
Input from global expertsInput from global experts
Forum discussions – private to membersForum discussions – private to members
Forum discussions – popular topicsForum discussions – popular topics
• Remuneration– Commission Vs Fees
• Exams and professionalism
• Transitioning to ‘new model adviser’
• Business and practice development
• Investment– Active Vs Passive etc– Fund research
Forum discussions – popular topicsForum discussions – popular topics
• Marketing– Seminar selling– Internet marketing
• Treating Customers Fairly
• Acquisitions, mergers and sales
• Wrap and back office software
• Outsourcing
ResourcesResources
Events – IFA Life and IndustryEvents – IFA Life and Industry
Training, networking and industry eventsTraining, networking and industry events
Training, networking and industry eventsTraining, networking and industry events
IFA careers and jobsIFA careers and jobs
Help for Financial PlannersHelp for Financial Planners
Marketing help for Financial PlannersMarketing help for Financial Planners
Marketing help for Financial PlannersMarketing help for Financial Planners
Important sources of traffic to IFA LifeImportant sources of traffic to IFA Life
Other Important sources of traffic to IFA LifeOther Important sources of traffic to IFA Life
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
“Great site – spent most of this morning online. Excellent!”
“Really like your site – very impressed.”
Professional Networking forProfessional Networking forFinancial Planners and IFAsFinancial Planners and IFAs
“As a consultant with over 30 years in financial services, I’m impressed. The info is very useful – keep up the good work.”
“Thank you for setting up the IFA Life website. I have been in the industry 30 years and nothing is new; but it’s great to refresh ideas
– something IFA Life does every day.”
Easy to access on iPhone and BlackBerry
www.ifalife.com
www.twitter.com/ifalife
SELECTION OF ADVERTISING SELECTION OF ADVERTISING OPPORTUNITIESOPPORTUNITIES
Full details on request
Highlighted articles and home page bannersHighlighted articles and home page banners
Featured articlesFeatured articles
Sponsor forum discussionsSponsor forum discussions
Resource listingsResource listings
Resource listingsResource listings
Twitter highlightsTwitter highlights
Daily Update emailDaily Update email
Event listings and sponsor eventsEvent listings and sponsor events
• Founded July 2004 on Ecademy.com– Ecademy site receives 2m hits per day– Content indexed by Google every 10 minutes
• Social networking site live in July 2008• 98% IFAs/Financial Planners
– Quality end of the market– More technology savvy than most– 95% UK based
• “Best Online Financial Community” in the 2008 Online Finance Awards
• Average time on site– 6 minutes 26 seconds
IFA Life – Niche website for IFAsIFA Life – Niche website for IFAs
• Members as at mid May 2009: 1,980• Traffic sources
– Direct: 48.93%– Referring: 25.81%– Search: 25.26%
• In order, members visit– Forum– Articles– Resources– News– Careers
• 98% of members opt in to Daily Update email
IFA Life – Niche website for IFAsIFA Life – Niche website for IFAs
Advertising enquiries:Nick Page, Page Media
+44 (0)1428 740 554+44 (0)7789 178802
Speaking, Consultancy, Press and MediaPhilip Calvert
+44 (0)1483 548 666+44 (0)7773 359 619
Call us nowCall us now