The Social Networking Story - Banker's U Training
-
Upload
john-degaetano -
Category
Business
-
view
791 -
download
0
description
Transcript of The Social Networking Story - Banker's U Training
![Page 1: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/1.jpg)
The Social Networking Story
visibility in the marketplace
![Page 2: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/2.jpg)
Let’s talk about…
The Social Networking Story
![Page 3: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/3.jpg)
Social Networking and the Media How to boost online presence Social marketing strategies Steps to take and starting points Some other interesting statistics
The Social Networking Story
![Page 4: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/4.jpg)
It started with YOU
![Page 5: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/5.jpg)
Then it multiplied…
![Page 6: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/6.jpg)
Then it multiplied…
![Page 7: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/7.jpg)
Then it multiplied…
![Page 8: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/8.jpg)
Then it multiplied…
![Page 9: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/9.jpg)
Then it multiplied…
![Page 10: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/10.jpg)
Then it multiplied…
![Page 11: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/11.jpg)
Then it multiplied…
![Page 12: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/12.jpg)
Then it multiplied…
![Page 13: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/13.jpg)
![Page 14: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/14.jpg)
Now… you are here
![Page 15: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/15.jpg)
In the vast universe we call the internet
![Page 16: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/16.jpg)
This is Social Networking
![Page 17: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/17.jpg)
What is it?
![Page 18: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/18.jpg)
Wikipedia says;
The term social network is a social structure made of individuals (or organizations) called "nodes,"
which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship
, financial exchange, or relationships of beliefs, knowledge or prestige.
The resulting graph-based structures are often very complex. There can be many kinds of ties and
research in a number of academic fields has shown that social networks operate on many levels, from
families up to the level of nations, and play a critical role in determining the way problems are solved,
organizations are run, and the degree to which individuals succeed in achieving their goals.
Wikipedia® Foundation Inc.
![Page 19: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/19.jpg)
OK… maybe a little too technical?
![Page 20: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/20.jpg)
In its simplest form – Social Networking is all about your visibility in the marketplace and
how it translates to business performance
![Page 21: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/21.jpg)
In fact…
![Page 22: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/22.jpg)
That’s the term to remember
![Page 23: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/23.jpg)
“your visibility”
![Page 24: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/24.jpg)
So where does it all lead?
![Page 25: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/25.jpg)
…and this can be confusing
![Page 26: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/26.jpg)
Just think of it as fiber optics in communication and each network brings you to another location
![Page 27: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/27.jpg)
The world in the palm of your hands…
![Page 29: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/29.jpg)
…so based on monthly visits to these sites
![Page 30: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/30.jpg)
your visibility…
This is what you should know as a Business:
Social Networking should be an effective part of your online strategy, to drive more traffic to your web site, improve search engine ranking,
increase your visibility in the marketplace and position your brand more effectively
![Page 31: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/31.jpg)
your visibility…
Here are a few items to consider
![Page 32: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/32.jpg)
your visibility…
1. Create accounts on several social networking sites, such as Facebook, Twitter, LinkedIn,
Hub Pages, etc. Pick the “communities” that fit your purpose best.
2. Develop a strategy… What do you do best? Then created profile pages that helps you tell
your story.
![Page 33: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/33.jpg)
your visibility…
3. Remember that everything you write has the potential for being visible to millions of
people. Make what you say and do valuable, informative and accurate in a non-sales
pitch way.
4. Create other pages that work one marketing component into another. Add links to your
website and vice versa.
![Page 34: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/34.jpg)
your visibility…
5. Build a trust element with your audience. Let them get to know you and your area of
expertise. Then make reference to your contact information.
6. Put into practice several media formats of social networking in promoting your
business. If you don’t have content, write it. If you don’t have time, create it.
![Page 35: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/35.jpg)
your visibility…
7. Write articles related to your niche and submit to article directories, blogs, etc for readers that have a high propensity to be
interested in your subject matter.
8. Networking sites can be time consuming so review first the potential impact your efforts may have from the business exposure, track
your progress and enjoy yourself .
![Page 36: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/36.jpg)
Strategy and teamwork is key
![Page 37: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/37.jpg)
Time Spent On Social Networks Triples in Past Year
• New York - Internet users in August spent 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to new figures released by Nielsen.
"This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, the vice president of media and agency insights at Nielsen's online division.
"While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium's growth."
Ad spending on the top social network and blogging sites also increased 119% during the period, from approximately $49 million in August 2008 to $108 million last month.
![Page 38: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/38.jpg)
more facts and figures…
![Page 39: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/39.jpg)
DID YOU
KNOW
![Page 40: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/40.jpg)
THAT ONLY 18% OF TV ADS GENERATE POSITIVE ROI and
SOME INCREASE AD SPENDING 100% JUST TO ADD 1% - 2% IN SALES
![Page 41: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/41.jpg)
ONLY 14% TRUST ADS.
![Page 42: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/42.jpg)
So… if there are almost 3 billion searches performed on Google each month…
![Page 43: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/43.jpg)
…AND 10% INFLUENCE THE PURCHASING POWER OF THE
OTHER 90%
![Page 44: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/44.jpg)
…AND 91% ARE LIKELY TO BUY ON RECOMMENDATION:
![Page 45: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/45.jpg)
Then thisSocial Networking thing should be a pet
project
![Page 46: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/46.jpg)
so there you have it…
![Page 47: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/47.jpg)
exploring visibility in the marketplace
![Page 48: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/48.jpg)
Banker’s U is a training branch of John DeGaetano Productions
Training – Marketing – Consulting
707-338-2886
For the full version of this presentationPlease contact us
Copyright All Rights Reserved
![Page 49: The Social Networking Story - Banker's U Training](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b2e99b4a7959ed058b475e/html5/thumbnails/49.jpg)
Spotlight on Business
John DeGaetano ProductionsLicensing available or other considerations
Visit our Website: johndegaetanoproductions.comAmazon Author Page: amazon.com/author/johndegaetano