TripAdvisor & The Social Media Revolution WHR 2010

April 10, 2023

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TripAdvisor.com

Agenda

Understanding TripAdvisor

TripAdvisor Becoming More Social

What Does This Mean For You?

Summary

I Understanding TripAdvisor

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Source:

TripAdvisor.com

TripAdvisor Expanding All The TimeTripAdvisor is the Worlds largest travel site with 35.3m Unique Users

Comscore September 2010

Europe

13.3mNorth

America

11.3m

LATAM

2.0m

APAC

6.8m

Middle East&

Africa

1.9m

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Source:

TripAdvisor.com

Understanding Who Are Our Users?

TGI EU Data R2 2010

TripAdvisor family income

+€75k Index 207

Annual Salary by Household Upmarket SEL1-2 Adults 25-54

15-24 25-34 35-44 45-54 55-64 65+0%

5%

10%

15%

20%

25%

30%

15%

22%25%

17%

12%9%

SEL 1 (Top 10%) SEL 2 (Next 20%)

SEL 3 (Next 30%)

SEL 4 (Next 40%)

0%

5%

10%

15%

20%

25%

30%

35%

0

50

100

150

200

250

300

27% 28%32%

13%

% of TripAdvisor EU Index

+€55k33%

€35k-55k23%

€20k-35k23%

€5k-20k21%

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TripAdvisor.com

What to do? What to do?

Our TravellersIt is all about the user journey

SeatGuru Cruise CriticCity CountryYour PreferencesInteractive Map Trip FriendsThings to do

How to get there?

How to get there?

Where to stay?Where to stay?

Where to go?Where to go?

It is all about the user journey

I TripAdvisor Going More Social

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April 10, 2023

Source:

TripAdvisor.com

TripAdvisor Working With Facebook

TripAdvisor Internal data Q3 2010

+5m monthly active users

+1 billion pins!

+5m new pins every day

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TripAdvisor.com

Exposing New Content - TripFriendsOpening up the wisdom of your friends

I What Does This Mean For You?

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April 10, 2023

TripAdvisor.com

What Does This All Mean To You?

Monitor

Engage

Promote

Advertise

Deliver

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TripAdvisor.com

Monitor – Your Owners’ Centerwww.tripadvisor.com/owners

What are the competition doing right and wrong?

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TripAdvisor.com

EngageWith our site and our users

Load up new photo and video content

Update your property information

Passive Engagement

Active Engagement

Management Response Tool

Solicit more reviews

Engage users in the TripAdvisor Forums & Tripfriends

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TripAdvisor.com

Promote

Broadcast the fact that travellers enjoy your product

I Summary

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TripAdvisor.com

Summary

Travellers trust UGC sites like TripAdvisor

New features are making travel more personal and more relevant

Travel companies can really work in this space to help the travellers and so in turn help your brands

When you combine what we have discussed today with the ever growing usage of mobile you will see even more new ways to engage with the traveller

You can strategically work with TripAdvisor to help build your business now and for the long-term

THANK YOU

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