Closing the gap: The disconnect between marketing technology and business value
The Social Media Marketing Disconnect
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Transcript of The Social Media Marketing Disconnect
Getting lost?
Social Network Dynamics
The Social Media Marketing Disconnect.
Is this all just a hypeIs this all just a hypeIs this all just a hypeIs this all just a hype
We are still writing We are still writing the rules.the rules.
We are still writing We are still writing the rules.the rules.
At a point in At a point in timetime
At a point in At a point in timetime
4
•SA Youth
•75% own mobiles
•71% in informal settlements
•67% in rural areas
•85% have access to WAP enabled phones.
Text
So now we So now we can find it - can find it - what next?what next?
So now we So now we can find it - can find it - what next?what next?
Traditional BrandingTraditional BrandingTraditional BrandingTraditional Branding
Interruption Marketing
ROI
Farrah
The Multitasking GenerationPesky Library
erlin1
Two WayTwo WayTwo WayTwo Way
All wayAll wayAll wayAll way
So it doesn’t work
IraIrann
IraIrann
ChinaChinaChinaChina
Text
This is how we may This is how we may need to think.need to think.And its not like And its not like
marketingmarketing
This is how we may This is how we may need to think.need to think.And its not like And its not like
marketingmarketing
Intimate Conversations
Marketing Marketing ToolboxToolbox
Marketing Marketing ToolboxToolbox
The Internet is a The Internet is a natural word of natural word of mouth marketmouth market
The Internet is a The Internet is a natural word of natural word of mouth marketmouth market
Walter PikeFounder: AAA Digital Marketing Academy
Head of Faculty: Marketing & Advertising, AAA School of Advertising.
Speaker, Blogger, Consultant, Social Media Participant
Blog: PiKE’s Thinking ... http://walterpike.com
@walterpike on twitter, friendfeed and many of other places on the internet.