The Social Media Amateur - Bill Boorman
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Bill Boorman's opening talk at Social Media & Sport Summit in London on 15 July 2010.
Transcript of The Social Media Amateur - Bill Boorman
- The Social Media Amateur @BillBoorman
- I hang out in
- Twitter: @BillBoorman
- Facebook:
- Wordpress: Recruiting Unblog
- YouTube
- Blogtalk Radio
- #Tru Recruiting Unblog
- The 8 Big Questions
- Will social media kill traditional marketing?
- Is print dead?
- Do bloggers have credibility?
- Will twitter go the same way as Myspace?
- Do people talk business on Facebook?
- Will LinkedIn work for sports clubs?
- Do people connect with brands?
- Can you really make money from social?
- The 8 Big answers
- No
- Not yet
- Yes
- No
- Yes
- Yes
- Yes
- Yes
- Why me?
- Why Me
- 5 #tru events
- 7 more planned
- #trulondon
- 170 attendees
- 8 week lead time
- 11 countries
- 35,000 in sponsorship
- Placed 6 th On-line Influencer for Recruiting Worldwide
- 0 spent on marketing!
- What is Social Media? A person to person conversation with 1000s listening in
- The Biggest Pub in the Universe
- Traditional Marketing is Broadcast
- Social Media is Person to Person
- Time Allocation: 60% Replying 30% Listening 10% New Content Stolen from Chris Brogan: Trust Agents
- The Benefit You Have is That You Already Have Brand advocates
- Make Friends, Acknowledge & Help Your Brand Advocates
- Influence is more important than Advertising I.M.O.
- The Channels Explained
- Linked In
- Interactive and highly searchable list of contacts
- Groups
- Questions and Answers
- E-mail Contact
- Applications
- The Business Place
- Potential Reach: 59,244 Marketing Managers within 100 Miles of Northampton
- LinkedIn
- 100% Profile
- Business Profile
- BoxNet Application
- Twitter Application
- Embed Video
- Slide Share
- 50 Groups
- RSS Q & A
- FaceBook
- 22,988,560 UK Profiles
- Profile
- Fan Page
- Friend
- Regular Updates
- Shares
- Likes
- FaceBook Ad Stats
- 827,500 list Liverpool F.C. in interests (UK)
- 3,100 list Carlisle Utd
- 267,220 list Cricket
- 80 list Bristol motor Speedway
- 3,380 list Ipswich Town
- FaceBook Ads
- Create Fan Page (Destination)
- Regular Content Update
- Shared Admin
- Create Events
- Targeted Ad links
- Pay by Click Through
- Less than 50% of Google Ad-Words
- FB-140 Application
- Birthdays: Hashlove
- Twitter
- 140 character conversation
- Follow & 50% follow back
- #s
- Instant Communities
- Daily Conversation
- Listening Tools
- R.T.s
- Google Indexed
- Massive Reach
- YouTube
- Best to be Amateur
- Flip Cam reporters?
- High Google Ranking through Tagging
- Video is viral
- Easy to distribute
- You Tube Channel
- Easy Subscription
- Blogs
- The Landing Page
- Great S.E.O.
- Not Advertising or a Brochure
- Set up a Blog Squad
- More influential than Press (Fashion)
- Give Access & Incentive
- People Believe Bloggers!
- Going mobile
- 1 billion I-Phone Apps Downloaded
- 200,000 at the Store
- 73% of Internet sign Ups mobile
- Web compatibility
- Dont forget Android
- Easy Distribution
- 4 Square & the Mayors
- Build The Network First
- Listen & Engage
- Talk First & Sell Last
- Your Questions