The Social Media Amateur @BillBoorman

I hang out in

• Twitter: @BillBoorman

• Facebook:

• LinkedIn

• Xing

• Wordpress: Recruiting Unblog

• YouTube

• Blogtalk Radio

• #Tru Recruiting Unblog

The 8 Big Questions

• Will social media kill traditional marketing?

• Is print dead?

• Do bloggers have credibility?

• Will twitter go the same way as Myspace?

• Do people talk business on Facebook?

• Will LinkedIn work for sports clubs?

• Do people connect with brands?

• Can you really make money from social?

The 8 Big answers

• No

• Not yet

• Yes

• No

• Yes

• Yes

• Yes

• Yes

Why me?

Why Me

• 5 #tru events

• 7 more planned

• #trulondon

• 170 attendees

• 8 week lead time

• 11 countries

• 35,000 in sponsorship

• Placed 6 th On-line Influencer for Recruiting Worldwide

0 spent on marketing!

What is Social Media? A person to person conversation with 1000s listening in

The Biggest Pub in the Universe

Traditional Marketing is Broadcast

Social Media is Person to Person

Time Allocation: 60% Replying 30% Listening 10% New Content Stolen from Chris Brogan: Trust Agents

The Benefit You Have is That You Already Have Brand advocates

Make Friends, Acknowledge & Help Your Brand Advocates

Influence is more important than Advertising I.M.O.

The Channels Explained

Linked In

• Interactive and highly searchable list of contacts

• Groups

• Questions and Answers

• E-mail Contact

• Applications

• The Business Place

Potential Reach: 59,244 Marketing Managers within 100 Miles of Northampton

LinkedIn

• 100% Profile

• Business Profile

• BoxNet Application

• Twitter Application

• Embed Video

• Slide Share

• 50 Groups

• RSS Q & A

FaceBook

• 22,988,560 UK Profiles

• Profile

• Fan Page

• Friend

• Regular Updates

• Shares

• Likes

FaceBook Ad Stats

• 827,500 list Liverpool F.C. in interests (UK)

• 3,100 list Carlisle Utd

• 267,220 list Cricket

• 80 list Bristol motor Speedway

• 3,380 list Ipswich Town

FaceBook Ads

• Create Fan Page (Destination)

• Regular Content Update

• Shared Admin

• Create Events

• Targeted Ad links

• Pay by Click Through

• Less than 50% of Google Ad-Words

• FB-140 Application

• Birthdays: Hashlove

Twitter

• 140 character conversation

• Follow & 50% follow back

• #s

• Instant Communities

• Daily Conversation

• Listening Tools

• R.T.s

• Google Indexed

• Massive Reach

YouTube

• Best to be Amateur

• Flip Cam reporters?

• High Google Ranking through Tagging

• Video is viral

• Easy to distribute

• You Tube Channel

• Easy Subscription

Blogs

• The Landing Page

• Great S.E.O.

• Not Advertising or a Brochure

• Set up a Blog Squad

• More influential than Press (Fashion)

• Give Access & Incentive

• People Believe Bloggers!

Going mobile

• 1 billion I-Phone Apps Downloaded

• 200,000 at the Store

• 73% of Internet sign Ups mobile

• Web compatibility

• Dont forget Android

• Easy Distribution

• 4 Square & the Mayors

Build The Network First

Listen & Engage

Talk First & Sell Last

Your Questions