The Social Landscape
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Transcript of The Social Landscape
![Page 1: The Social Landscape](https://reader038.fdocuments.in/reader038/viewer/2022110114/54568a31b1af9fc15d8b45eb/html5/thumbnails/1.jpg)
The Social Landscape
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We’re a full-service marketing and communications firmwith offices in Albany, NY and San Jose, CA.
• Social Media• Public Relations• Branding• Executive Positioning• Design• Web Development• Exhibit design and production
WHO IS ZONE 5?
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The Social Landscape: How to Harness Social Media toMeet Business Goals and Build Your Personal Brand
WHY ARE WE HERE TODAY?
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SUCCESS STORIES: MEETING BUSINESS GOALS
• CONTENT: Found a creative way to make typically boring things – eyewear and their annual report - really cool.
• CUSTOMER SERVICE: Social channel response is phenomenal.• CONVERSATION: They don’t just talk at their customers; they have conversations with
them.
![Page 5: The Social Landscape](https://reader038.fdocuments.in/reader038/viewer/2022110114/54568a31b1af9fc15d8b45eb/html5/thumbnails/5.jpg)
SUCCESS STORIES: BUILDING A PERSONAL BRAND
RICHARD BRANSON
• 3.3M Twitter Followers• 4.7M Google+ Followers• 2.1M LinkedIn Influencer Blog Followers
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SUCCESS STORIES: BUILDING A PERSONAL BRAND
TODD SHIMKUS
• Twitter• LinkedIn• Facebook
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NETWORK SEGMENTATION
Coworkers
Board Members
Clients
Prospects
Professors
Vendors
Friends
Old Classmates
Social Club Members
Other Parents
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NETWORK SEGMENTATION
Board Members
Prospects
Professors
Friends
Social Club Members
Other Parents
Coworkers
Clients
Old Classmates
Vendors
![Page 9: The Social Landscape](https://reader038.fdocuments.in/reader038/viewer/2022110114/54568a31b1af9fc15d8b45eb/html5/thumbnails/9.jpg)
CONTENT TYPES
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CONTENT TYPES
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More than a place to post your resume
• Networking• Establish personal brand• Demonstrate thought leadership
LINKEDIN: A DEEPER DIVE
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COMPANY PAGE
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EDUCATION
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GROUPS
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• Show work samples• List skills• Connect to causes• Display experience• Display education• Upload a picture• Show your LinkedIn activity
PERSONAL PROFILE
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TWITTER: A DEEPER DIVE
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TWITTER IS:
• A passive source of discovery.• A tool & service.• More than just social.
TWITTER: A DEEPER DIVE
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BLOGS ARE:
• The third most popular source of sharable content.
• The fifth most trustworthy sourceoverall for information on the net.
• The third most influential digitalresource for making purchases
BLOGS: A DEEPER DIVE
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PAY ATTENTION TO:
• Social Media Optimization (Subscriptions & Sharing Tools/Code)• Original Content
BLOGS: A DEEPER DIVE
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• Share industry-specific content (vertical or horizontal)• Energy• Cleantech• Marketing• Community Relations• Graphic Design• Business Development
• Conferences – live tweeting or recaps
• Original content – you ARE a thought leader!
CONTENT SOURCES
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PULSE
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GOOGLE NEWS
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GOOGLE TRENDS
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Questions?