the smart(phone) shopper - Futuretext · 2020. 4. 18. · growing ecommerce footprint §25 million...
Transcript of the smart(phone) shopper - Futuretext · 2020. 4. 18. · growing ecommerce footprint §25 million...
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@siva_v_kumarco-founder & ceo
the smart(phone) shopper
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growing ecommerce footprint
§ 25 million uv (sep ’10)
§ 15 million monthly mobile searches (sep ’10)
§ send traffic to 150,000+ merchants per month (sep ’10)
§ top 2 shopping search (comScore: visits aug ’10)highest repeat usage per comScore (2.6 visits/uv v. avg 1.4)
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comprehensiveselection(500k stores,
400m product listings)
low prices(all stores = best prices)
coupons(find matching coupons
from across Web = value)
reviews(find product reviews +
store ratings across Web)
local shopping(search nearby stores)
social commerce(Facebook “Likes” to
personalize + get friends’opinions)
mobile(in store price compare via
bar code scan + research online to shop
nearby stores)
why consumers are usi ng
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15 million monthlymobile
searches
large & growing mobile presence
60+ million product UPCs
400 million product listings
300+K store locations
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backfill
backfill
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growing pool of smart shopping apps
barcode scanprice comparison
store & brandapps
check-inrewards/loyalty
considered buying apps?- research online
for offline shopping
impulse buyingapps
bran
d/loy
alty
apps
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what is the mobile shopper looking for?
are they really driven by the next§…feature rich handset?§…sizzling ui?§…animated app?
can the next§…irrelevant mobile ad really engage the user?§…loyalty point, app credit or social gimmickclose a sale
§… not!
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what mobile shoppers really want
§ finding “the best prices and deals”– price compare right inside store– research online buy at nearby store– find shopping coupons and deals
§ second generation of shopping appsshipping 4Q take aim at these needs
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holiday 2010: perfect storm
more and cheaper smart phones
economic uncertainty
smart(phone) shoppinggets critical mass