The Smartphone: A Game Changer
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Transcript of The Smartphone: A Game Changer
The Smartphone: A Game Changer
Your Clients CustomersAre Already Mobile
Own Smartphones24-34 Year Olds 18-24 and 35-44 Year
Olds
Smartphones – 64%
Feature Phones – 34%
Smartphones – 52%
Feature Phones – 48%
Goodbye Feature Phone
Hello Smartphone
This is where it’s at!
The Big Migration
Largest TVC
$500,000,000
Marketing/Advertising
Promotional Products
Direct Mail
Printing
Media(TV, Radio & Publications)
$12 Billion (- .6)$13 Billion (- 1.4%)
$81 Billion (- 4.5%)
$29 Billion (- .8%)$1.2 Billion (+ 65%)
Mobile Advertising
Fastest Growing Segment
79%
65%47%
20122011
2010
How It Works . . .
Drive Traffic
Ads
Mobile Micro
Our Ads Will . . .
• Initiate a Call
• Open a Website
• Download an App
• Send an SMS
• Open a Map
• Play a Video
• Conduct a Survey
• Conduct a Poll
• Conduct a Contest
• Open iTunes
• Play Audio
• Show a Coupon
Highly Targeted
• Sex
• Age
• Occupation
• Industry
• Income
• Marital Status
• Ethnicity
• Social Grade
• Economic Advantage
• Housing Type
• Location
• Device Type
• Mobile OS
• Time, Day, & Week
• Weather Based
• Contextual
• Content Type
Banner Ads
Insertion Order
Get Creative Done
Campaign Analytics
It’s That Simple!