The Smarter Scorecard for business owners
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Transcript of The Smarter Scorecard for business owners
The Smarter Scorecard
✔
Running a business ain’t easy
image credit Hugh McLeod
Wouldn’t it be great if we could see the important stuff on just one page?
Albert Reynolds reputedly loved a one-pager(even if those around him weren’t that excited)
The Problem:
What is the important stuff?
One Solution:
Maybe it’s not just the business metrics.
Maybe it’s also about you, the owner?
A smarter approach:develop you as well as the business
?But how do we measure the me stuff?
Your Biz
A DCB
..introducing The Smarter Scorecard
A DCB
Important for the
business
Important foryou
Four Key Elements
- ProfitabilityA
Q: Do you know how profitable each line
of business is?
Options:€ - barely€€ - decent
€€€ - lucrative
0 - break-even-€ - loss-making
- Market TractionB
Q: How is demand within your
target market?
Options:W - weakS - steady
H - hot
none - not established
- Business MaturityC
Q: How mature is this business, from your
perspective?
Options:Level 1Level 2Level 3Level 4 Level 5
(see guide on next slide)
1Early Days
high energy, new ideas, doing everything
2Survival
inconsistent income & demanduncertain future
3Stability
regular income, busy workloadfully dependent on you
4Expansion
others doing most of the workfull-time involvement
5Maturity
business runs independentlyinvolved when suitable
MATURITY
- MojoD
Q: How is your Mojo when working on this
line of business?
Options:Low
MediumHigh
“Mojo is that positive spirit toward what we are doing now
that starts from the inside and radiates to the outside.”
Two key elements: Happiness(short-term satisfaction)
Meaning(long-term
benefit)+
Marshall Goldsmith
Profit-ability
MojoBusinessMaturity
MarketTraction
Wait!
Is this an opportunity for some alliteration?
Money
MojoMaturity
Momentum
Money MojoMaturityMomentum€-€€€ Weak/Steady/Hot 1-5 L/M/H
(0, -€) (none)
Product/Service A € Steady 2 M
How it works:
For each line of business, assess where you are today
Money MojoMaturityMomentum€-€€€ Weak/Steady/Hot 1-5 L/M/H
(0, -€) (none)
1
2
3
4
5
Smarter EggJust click to download the full template
Two great questions to ask:
1. What occurs to you as you view the
completed scorecard?
2. How important is each element to you?
For more on how to be a smarter business owner,
visit us at SmarterEgg.com