THE SMART THINKING BOOK
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Transcript of THE SMART THINKING BOOK
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SMART THINKING60 BURSTS OF BUSINESS
BRILLIANCE
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SMART THINKINGSome examples. There are 60 in the book.
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GROWTH ~ COMMUNICATION INNOVATION ~ CREATIVITY RELATIONSHIPS ~ THINKING
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FORMAT• Choose an area such as growth• Stick a provocation on the wall• Read the stimulus sheet for one
minute• Apply to your business, brief, or
issue• 5 minutes per thought• Repeat ten times• One hour per area • Move to any of five other areas• Or repeat for a new brief or issue
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STIMULUS
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LET’S DO SOME SMART THINKING
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GROWTH
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1. PLANNING• Do you have a plan?• How long should it
take to design one?• Do you need one at
all?
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2. MODELS• What can a model
tell us?• Are your models
reliable?• How should they be
used?
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3. TARGETS• Why have a target?• Numerical or
thematic?• Absolute or relative?
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COMMUNICATION
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1. TOPICALITY• What is your point?• What is your point of
view?• Are you prepared to
say “I don’t know”?
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2. ATTITUDE• Should you change
the nature of your meetings?
• Could you adopt assertive inquiry as a discussion style?
• Are colleagues respected?
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3. CLARITY• Do we really need to
do this?• Are we just doing
rather than thinking?
• Do we churn out stuff just for the sake of it?
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INNOVATION
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1. APPROACH• How curious are
you?• What do you use as
stimulus?• What habits could
you change or introduce?
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2. OPPORTUNITY• What is the nearest
Adjacent Possible?• What is the simplest
thing to do?• What next single
step can you take?
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3. NOVELTY• Do you or a
colleague keep saying “We tried that before and it didn’t work.”?
• Can you break with the past?
• How can you ‘forget what you know’?
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CREATIVITY
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1. ENVIRONMENT• How stimulating is
your office?• What could be
changed cheaply?• Where should we
generate our ideas?
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2. AMBIGUITY• Where are we on
this project?• Is it unclear or
heavily regimented?• How do we resolve
the tension between fuzziness and apparent control?
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3. ORIGINALITY• What if this thing
didn’t exist at all?• What if we were
designing it from scratch?
• Can we start from first principles?
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RELATIONSHIPS
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1. ATTITUDE• Is your business far
too serious?• Are you?• What can be done to
lighten things up, without losing professionalism?
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2. MOTIVATION• What’s in it for you?• What’s in it for
them?• How can we ensure
enough motivation to make the project a success?
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3. HUMILITY• How can you bring
modesty to your work?
• How can you help your team?
• How can you help your clients or customers?
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THINKING
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1. THOUGHT• Do you have enough
time to think properly?
• If not, how can you create it?
• Do you and your colleagues place enough value on thinking time?
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2. ACTION• Could you earmark a
Think, Do day or time period?
• Could the whole team?
• Could the whole business?
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3. RESTRAINT• Can you resist the
temptation to do something, anything?
• Which current issue would be better left alone?
• Which areas are best left to sort themselves out?
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BREVITY EQUALS INTELLIGENCE
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