The Smart Approach to DTT Wine Shipping

GSO Webinar

Today’s Presenters

Mark Corley VP, Sales & Marketing

GSO

Vince Johnson Director, Select Wine Service

GSO

• Over 20 years in the parcel industry

• At the forefront of company’s growth

and expansion since 1995

• 22 years in shipping industry

• Started with GSO in 1998

• Consultative and solutions-based

approach to customers

Agenda

• Introduction to GSO

• Why DTT Wine Delivery Was a Smart Choice for GSO

• How GSO Can Improve Your DTT Shipping

• DTT wine shipper examples

• The Smart Approach DTT Shipping with GSO

• Q&A

About GSO

• Privately held California Corporation

based in Pleasanton, CA

• Began service in May 1995

• Full service competitor to UPS and

FedEx, providing Parcel and LTL

freight delivery

• 36 operating facilities throughout

California, Arizona, Nevada, and

New Mexico

• GSO began by competing with FedEx & UPS Air services

• Later pickups, earlier deliveries and cost savings

The Growth of GSO Service Offerings

GSO Priority

GSO Ground

GSO Freight

• Infrastructure and systems investment to support GSO Ground service

• Competitive rates with a vast next-day delivery footprint

• Next day delivery of palletized freight with small-parcel shipping and

tracking technology

GSO Service Areas and Operating Facilities

GSO Select Wine Service

• Wine clubs & daily shipments

• From winery and tasting room

• Hotels, restaurants, resorts, retail

• Expansive next-day footprint

• Simple per-pallet rates

Why DTT was a Smart Choice for GSO

The existing Trade Delivery model is insufficient to meet the

increasing need to get wine into trade customers’ hands quickly

and cost effectively.

• Routed delivery limits flexibility and causes lost sales

• Packaging requirements eliminate the national parcel carriers as an option

• Complicated Warehousing and shipping routines frustrate wine sellers

Benefits of GSO Direct-to-Trade

GSO’s infrastructure gives wine shippers a direct overnight route to their

trade customers.

• Next Day delivery to any address in CA and most areas of AZ, NV and NM

• Simple package labeling, technology integration and data sharing

• Flexible late pickup procedures

• Shipment tracking and point of delivery procedures

• Full cases accepted in original winery packaging

• Automated 100-weight discounted

• 6-days of delivery service available

Flexible Pickup Options for your DTT Shipments

• Scheduled daily pickups with a 30 minute pickup window

• On-call pickups can easily be scheduled online or via customer

service with a 1 hour pickup window

• Off-site pickup locations can be accommodated

• Winery

• Transportation/Storage Facility

• Fulfillment House

Delivery Services that Make Sense for your DTT Shipments

GSO provides next day delivery by 5pm

• Priority overnight services are also available

6-day delivery service

• Saturday delivery service to most areas

Hotel, restaurant and resort delivery procedures

• GSO trade - specific procedures

• Special instructions

Automatic discounts based on volume

• Multiple packages going to same destination

• Automatic discounting via billing system

Smart Savings with Automatic Discounting

Automatic Discounts up to 70% off GSO Ground rates

For example, 40lb case, Zone 2 = $11.56 per case

100lbs (3 CASES)

25% discount $8.67 per case

1,000lbs ( 25 CASES)

70% discount $3.47 per case

50% discount $5.78 per case

300lbs (9 CASES)

Real-World Customer Example Increased sales by 50% and reduced total shipping costs by 27%

COMPANY SOLUTION/RESULTS SHIPPING

CHALLENGES

• Northern California Winery

ships wine to trade

customers throughout

California, with 75% of its

customer base in

Southern California

• Did not have storage and

shipping capability from

the winery; as a result,

brought on 3rd party winery

storage and transportation

facility to manage

inventory

Needed next day delivery to restaurant customers throughout California

Needed to transfer orders from winery to storage facility using shipping software integration

In order to meet customer delivery demands, winery used

national carriers to get shipments delivered next day

but paid high costs

Using GSO’s next day service has increased the winery’s Southern California trade

business sales by over 50%

Nearly 100 packages are

delivered via GSO each night

and delivered next day

throughout California

Automated shipping processes, improved visibility, and efficiency

Winery sales staff have “just-in-time” order capability

Total shipping costs have been reduced by 27%

Customer Testimonial

“With GSO’s Direct-to-Trade program, we have been able to compete

with larger wineries while reducing costs and passing the savings on to

our customers by offering them 50% better rates than if we were using

a fulfillment center. In addition to the competitive rates that we get with

GSO, the fact that we can ship wine in the original packaging has

simplified the shipping process for us as well as our trade

customers. It’s a big relief for our restaurant customers to not have to

unbox a case of wine, deal with transferring bottles to different

containers for proper storage, and then worry about recycling the

packaging—which is what they have to do with other carriers.”

- Addison Rex, Operations Manager at

Deerfield Ranch Winery

The Smart Approach with GSO DTT

Integration Partners

Easy-to-Use Customer Portal

• Same GSO Ground

account number

• Print shipping labels

• Schedule driver pickups

• Create and share an

address book

• Send/receive shipment

email confirmations

• Track packages in real-time

• View detailed reports

• Receive invoices

Simple Package Preparation and Labeling

• Orient wine cases “Neck Up”

• One GSO barcode label on

“top” of each wine case

• Place GSO DTT sticker (orange)

on “top” of wine case

• If Bill of Lading or other

documentation is required at the

point of delivery, adhere to the

shipment next to GSO label

• Add any special delivery

requirements to Special

Instructions section

Why Using GSO is the Smart Approach for Your DTT Shipments

• Use GSO’s vast overnight delivery network

• No complicated routines

• Flexible Late Pickup Options

• Robust Customer Service

• Easy to Use Customer Portal

• Simpler packaging with original winery cases

• Discounted Pricing

• IT Integration with Existing Wine Software

How to Get Started

Call Us: 800-322-5555 Ext. 4

Learn more about GSO Direct-to-Trade

www.gso.com/wine/dtt

Visit Website: www.gso.com

Email Us:

sales@gso.com

If you already have a

GSO parcel account,

you will NOT need to

open a separate

account