THE SITSI UNIVERSE – YOUR SOURCE FOR EXCEPTIONAL …...Digital telco, media & services...
Transcript of THE SITSI UNIVERSE – YOUR SOURCE FOR EXCEPTIONAL …...Digital telco, media & services...
THE SITSI® UNIVERSE –YOUR SOURCE FOR EXCEPTIONAL ANALYST INSIGHTS
© PAC GmbH 2020SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors2
Shape your business in software, IT services and
digital markets…
SITSI® stands for "Software and ITServices Industry" and is ouruniversal content platform of all off-the-shelf studies for the IT vendorcommunity.
…with the most comprehensive research portal…
• 500 vendor profiles• 500 market reports• Over 65,000 data points in
1,000 datamarts• Tracking of over 10,000 deals• Published/updated every year
How you can benefit from SITSI®
The SITSI® universe helps youunderstand the changes in yourenvironment, seize opportunities,formulate crucial business strategiesand take the right investmentdecisions.
…that helps you take action today.
Ta k e a g l i m p s e a t t h e S I T S I ® l i b r a r y
© PAC GmbH 2020
The SITSI® universe supports various roles in day-to-day routines at a vendor company
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Market Intelligence Manager Head of Strategy Analyst Relations
ManagerChief Marketing
Officer
Chief Executive Officer
Partner/Alliance Manager
Business Development Manager Sales Manager
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Rick, 28 years, Market Intelligence Manager
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...to quickly serve our internal stakeholders with multilocal market analysis.
...to fuel our knowledge regarding competitive intelligence.
...to work on my internal market development projects with analyst opinion and data in 30+
local markets.
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Karen, 61 years, Head of Strategy
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...to validate our business strategy through multidimensional market data.
...to anticipate local technology trends and their impact on us as a vendor.
...to shape our future strategy through local market data and competitive insights.
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Nancy, 35 years, Analyst Relations Manager
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...to track local assessments and evaluationsof us as a vendor company.
...to brief our executives on how we are performing compared to our competitors.
...to map our analyst program with top trends and innovative topics.
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Henry, 44 years, Chief Marketing Officer
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...to optimize and adapt my current marketing strategy.
...to better understand client needs and how they make an impact on our USP.
...to provide my team with helpful and consistent information on our ecosystem.
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Charlotte, 50 years, CEO
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...to reflect on current and future market dynamics and present them to our investors.
...to better plan and forecast our business based on multilocal market climates.
...to enhance my presentations with analyst opinion and research results.
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Leslie, 31 years, Partner/Alliance Manager
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...to constantly track and evaluate my partners
...to identify potential new partners
...to shape business plans with my partners based on market dynamics
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Maryam, 41 years, Business Development Manager
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...to identify new investment areas for growth.
...to track local deals to sharpen our new client attack strategy (horizontal and/or vertical).
...to sharpen our understanding of market drivers and inhibitors.
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Marlon, 36 years, Sales Manager
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...to better understand my prospects and clients through local deal tracking.
...to have an edge on competition in my RFIs/RFPs.
...to obtain useful information on innovation in IT – a decisive advantage in client conversations.
The SITSI® universe helps me…
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
SITSI® references
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© PAC GmbH 2020
What is SITSI®? – research architectureThe most comprehensive research platform on software and IT services since 1992
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Market reports
Vendor rankingsVendor profiles
Trackers & benchmark
Market figures
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Research dimension 1 – country coverage
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NorwaySpain
SwedenSwitzerland
UKRest of W. Europe*
Czech RepublicHungaryPoland
RomaniaRussia
SlovakiaTurkey
Rest of Eastern Europe*
Australia*China*India*
Japan*Rest of Asia Pacific*
South Africa*Middle East*
Rest of Africa*
USACanada*Brazil*
Mexico*Rest of Latin America*
* Only market figures and forecasts
Middle East & Africa
Asia Pacific
Western Europe
Eastern Europe Americas
AustriaBelgiumDenmarkFinlandFrance
GermanyItaly
Netherlands
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Research dimension 2 – key expertise
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For each of the topics shown above, teknowlogy publishes market reports, vendor profiles, detailed market figures, vendorrankings at worldwide and local levels, and much more. Explore by topic area or select specific regions or countries using theSITSI® advanced search function.
C yb erS ecu r i ty
Governance
Content & application security
ID & access management
Infrastructure security
Publications 2020: 15+ market reports10 vendor profiles
B u s in essA p p l ica t io n s -R e la ted
S erv ices
Business applications-related C&SI (SAP, Oracle, MS Dynamics, Salesforce)
- - -SAP-related services
Publications 2020: 20+ market reports15 vendor profiles
D ig i ta l C X& In te rn e t o f T h in g s
Digital customer experienceDigital factory
Connected vehiclesSmart transport
Smart home & buildingsSmart energy & resources
Digital healthDigital finance
Digital government & smart citiesSmart retail & CPG
Digital telco, media & services
Publications 2020: 30+ market reports20 vendor profiles
C lo u d & In f ras t ru c tu re
Cloud-related C&SI, AM
IaaS
PaaS
SaaS
Managed cloud
Publications 2020: 20+ market reports15 vendor profiles
A rt i f i c i a l I n te l l i g en ce , B I &
A n a ly t i cs
Artificial intelligence
Business intelligence
Big data
Real-time analytics/ in-memory
Publications 2020: 15+ market reports10 vendor profiles
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Research dimension 3 – standard market taxonomy
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VERTICAL SECTORS
InsuranceManu-facturing Banking Public
SectorRetail &
WholesaleTelecom Utilities Services &Consumers Transport
IT MARKET
SOFTWARE PRODUCTS
HARDWARE
IT SERVICES
SOFTWARE & IT SERVICES (SITS)
Infrastructure Software &Platforms
ApplicationSoftwareProducts
Horizontal Business Applications
(incl. BI)
Technical Applications
Operating Systems
Network, System, Storage and Security
Management (N3SM)
Office, Content & Collaboration Application-related
Project Services2
Application Management
Middleware
VerticalBusiness Applications
Infrastructure Support Services1
Infrastructure-related Project Services2
Infrastructure Outsourcing
Services3
N3SM & Middleware
Office, Content & Collaboration
Infrastructure-RelatedServices
Application-RelatedServices
BusinessProcess
OutsourcingSaaS
1 Hardware Maintenance; Field Services and Services Desk2 Consulting; Systems Integration; Training3 End-user Devices Outsourcing; Data Center Outsourcing & Hosting; Managed Data Center Services; Public IaaS/PaaS
Horizontal Business Applications
Vertical Applications
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
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Our unique bottom-up approach enables
us to provide a granular and reliable
market view.
Research methodologyIn-depth analysis of local markets is at the heart of our research and results in the teknowlogy reference model:
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Thousands of face-to-face interviews with IT users and IT providers
Our efficient research experts create more than a hundred surveys each year
teknowlogy’s knowledge databases Informal knowledge sharingbetween teknowlogy experts
Macro-economic data set and multi-dimensional correlation patterns 40+ years of consulting projects
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
C X P G R O U P
From ad-hoc inquiry calls to small customanalyses, from speaking engagements tostrategic workshops
• Additional market or competitive insights • Adaptation of our market and vendor data to your
own portfolio elements or market segmentation• Input and opinion to feed your strategy & positioning
discussions • Keynotes for your customers or kick-off
presentations for your teams
• Speed, agility and proximity – you will have our full commitment
• Every quarter (or upon request) we provide an overview of your analyst access issues addressed, the days used, and the balance of retainer time remaining.
• Retainer time is not required for simple questions or clarification of information in published reports – this type of inquiry is handled at no expense.
Analyst access
Sometimes our clients need intelligence beyond what is available in our SITSI®repository.
That’s when simple, direct and flexible access to our experts comes into play.
© PAC GmbH 2020
Our consulting services
Our services are tailored to your specific needs and are based on more than 40 years of market insight and experienceas well as current market data from our SITSI® research library.
Strengthen your sales pitch and develop the right growth strategy using our consultancy services
F i n d o u t m o r e a b o u t o u r c o n s u l t i n g s e r v i c e s
© PAC GmbH 2020
Together, we are the leading European research and consulting firm in the fields of digital transformation, software and IT services
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CXPPACFounded in 1973, CXP is a research
and consulting firm focusing on enterprise software solutions expertise
for IT users in French-speaking countries.
Founded in 1976, PAC became the leading European-based market analyst firm delivering focused and objective responses to the growth challenges of software & IT services vendors worldwide.
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
© PAC GmbH 2020
Our brand – what does it stand for?
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tektechnologyis our passion and we live and breathe it! Technology has become a factor of critical importance for any organization’s success.knowledgeWhen facing complex decisions, reliable knowledge is the best way to de-risk the future. We are sharing this knowledge.
know
<nowOur knowledge is aimed at supporting the best decisions to be made now for a bright tomorrow. The symbol “<“ is the indication of openness to the future and our forward-looking attitude.
<now
science, methodThe suffix -logy characterizes a scientific approach. We work with methods that have proven efficiency. We are scientifically organized in our knowledge, our data, and our methods.
-logy
SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors
Contact
teknowlogy Group
Holzstr. 2680469 Munich, Germany
Phone: +49 (0)89 23 23 68 0Email: [email protected]
www: www.sitsi.com
Christophe ChâlonsSenior Vice PresidentHead of Research & Chief Analyst+49 89 23 23 68 [email protected]
Christine OsianderSITSI® Customer Support+49 89 23 23 68 [email protected]
Stephan KaiserSenior Vice PresidentHead of Vendor Advisory+49 179 14 52 [email protected]
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