The Sins of Greenwashing

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    10-May-2015
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Transcript of The Sins of Greenwashing

  • 1.www.terrachoice.com

2. The Study 19 stores in Canada 15 stores in USA15 stores in USA 5296 green products 3. Greener retail world 4. Greener retail world Nine stores: >200% increases Three stores: >500% increasesThree stores: >500% increases 5. Gentle green giants Bi b t (13) Big box stores (13) Specialty retailers (11) Green boutiques (5) 6. Gentle green giants More products 7. Gentle green giants Less sinning 8. Gentle green giants More legit certifications 9. A persistent problem 10. A persistent problem 11. A persistent problem 12. Companies improve Less greenwashing 13. Companies improve Continued growth 14. Companies improve More legit certification 15. Eco-labeling: problem & solution 24 standards/programs recognized l itas legit Best in class: ISO 14024 16. Eco-labeling: problem & solution Less greenwashingLess greenwashing 17. Eco-labeling: problem & solution False labels increasingFalse labels increasing 18. Eco-labeling: problem & solution A dime a dozenA dime a dozen We bought this one onlineone online for $15 19. DIY Building/Construction 20. Very Strong Green Growth 21. Improved Use of Standards 22. Less Greenwashing 23. Hidd T d Off CHidden Trade-Off Common 24. H l f l RHelpful Resources lwww.ecologo.org www.sinsofgreenwashing.org www.terrachoice.com 25. www.terrachoice.com