The Sins of Greenwashing
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Transcript of The Sins of Greenwashing
www.terrachoice.com
The Study
• 19 stores in Canada• 15 stores in USA15 stores in USA• 5296 “green” products
Greener retail world
Greener retail world
• Nine stores: >200% increases• Three stores: >500% increasesThree stores: >500% increases
Gentle green giants
Bi b t (13)• Big box stores (13)• Specialty retailers (11)• “Green” boutiques (5)
Gentle green giants
More products
Gentle green giants
Less sinning
Gentle green giants
More legit certifications
A persistent problem
A persistent problem
A persistent problem
Companies improve
Less greenwashing
Companies improve
Continued growth
Companies improve
More legit certification
Eco-labeling: problem & solution
• 24 standards/programs recognized l itas legit
• Best in class: ISO 14024
Eco-labeling: problem & solutionLess greenwashingLess greenwashing
Eco-labeling: problem & solutionFalse labels increasingFalse labels increasing
Eco-labeling: problem & solution
• A dime a dozenA dime a dozen• We bought this
one onlineone online for $15
DIY Building/Construction
Very Strong “Green” Growth
Improved Use of Standards
Less Greenwashing
Hidd T d Off CHidden Trade-Off Common
H l f l RHelpful Resources
lwww.ecologo.orgwww.sinsofgreenwashing.org
www.terrachoice.com
www.terrachoice.com