The Simple Guide to Business Blogging | WordPress Novi Sad Meetup
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The Simple Guide to Business Blogging WordPress Novi Sad Meetup – 14/12/2016 @MajaZikic
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Transcript of The Simple Guide to Business Blogging | WordPress Novi Sad Meetup
The Simple Guide to Business BloggingWordPress Novi Sad Meetup – 14/12/2016
@MajaZikic
198million internet users actively use adblock plugins(Pagefair, 2015)
81%research online before making big purchases(Retailing today, 2013)
higher growth in unique site traffic for content marketing leaders (Neil Patel, 2016)
7.8x
434%more indexed pages have companies that blog (Techclient, 2015)
2016 B2C Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs
Content Optimization 43%
44%
55%
58%
73%
Finding More/Better Ways to Repurpose Content
Creating Visual Content
Better Understanding of What Content Is Effective — and What Isn’t
Producing More Engaging Content
Top Priorities for B2C Content Creators
Blog Post Research Content Creation
Content Performance Analysis
No-Fluff, Content-Rich Blog Post Ideas
Inspirational post. Holiday post. Guard down post. Behind the scenes post. Off-topic post. Rant post.
Be human.
List post. How-to-post. Case-study post.
Problem/Solution Post. SAQ post. Research post.
Checklist post. Ultimate guide post. Definition
post. Series post. Stats post. FAQ post. YouTube
cut-up post.
Be useful.
Comparison post. Project showcase post. Income report post. Company update post. Presentation post. Best of post. Product update post. Product tips post.
Be promotional.
Profile post. Crowdsourced post. Interview post. Link roundup post.
Quote post. Best of the web post. Pick of the week post. People to follow
post. Content aggregator.
Be generous.
What-if post. Debate post. Attack post. Prediction post. Reaction post. Embed reactor.
Be controversial.
Story post. Satire post. Cartoon post. Meme post. Parody post.
Be entertaining.
Review post. Survey post. News post. Trend post. Issue post.
Be timely.
Question post. Answer post. Challenge post. Customer showcase
post. Freebie post. Contest post.
Be engaging.
Average position for English pronunciation software
1.3
SEO / ASO
White papers, guest blogging, compelling educational content, how-to posts, infographics
Case Study | Saundz
Strong online community.
Magazine, price trends, meet the farmer, ask a vet…
Case Study | Farmia
Trend forecasting/creating.
Creating buzz.
Online / Offline
Timely and highly targeted content
Case Study | KATANA
Why You Should Use WordPress?
Strong and vibrant support community.
WP will last.Quick and easy post publishing.
Flexibility. Publish to schedule.
Multi-author management.
If you’re not putting relevant content in relevant places, you don’t exist.
Gary Vaynerchuk
