Are you Ready for the Sustainability and Greentech Revolutions? Action, Opportunities and Solutions

SiliconFrench 2007 Sustainability Program

• February: Introduction to the Greentech and Sustainability Revolutions

• April: Large companies and NGOs

• June: Sustainable startups and Social Entrepreneurship

• September: Global Perspective on Sustainability (developed and emerging countries)

• November: Sustainability and Me

• December: Sustainability Leadership Awards

The Buzz in ActionYou have seen it in the Press, there is something in the Air

…

Business in Action• Witness Fortune 500 companies such as Wal-mart, GE,

Goldman Sachs and Toyota in their strategic consideration of environmental and social issues.

• 10 of the US leading corporations, including General Electric and DuPont, endorsed the idea of limits on carbon emissions to 15% below their 1990 levels by 2010.

• The Green Power Market development Group formed by GM, DuPont and IBM plans to develop markets for 1000 megawatts of renewable energy.

Government in Action• California has approved the Kyoto Protocol

and signed a new law stating the reduction of CO2 in 2020 to reach the same level of 1990 (equivalent to 25% reduction). Then California will follows by 80% reduction in 2050.

• Local Government measures such as San Francisco’s 2001 Solar revenue Bond will generate $ 100M for the installation of solar,wind, energy efficient technologies on city buildings. Hoping to generate 10Mw within the first 5 years.

Research in Action• MIT: One group of engineers at MIT

decided to focus its work on the nanostructure of concrete, the world's most widely used material. The result can reduce carbon dioxide emissions in the world's cement manufacturing by 10 percent.

• Novomer, a new company created from Cornell university in New York has developed a ‘green plastic’ by mixing orange skins with CO2.

People in Action

Cultural Creatives:

• Represents ~30% of adults in the US 1

• Also known as LOHAS, short for Lifestyles of Health and Sustainability

• Represents a USD 228.9 billion marketplace in US

(1) Cultural Creatives, 2000, Paul H. Ray Ph.D. & Sherry Ruth Anderson Ph.D.

(2) LohasJournal.com (1/29/2007)

LOHAS Market Sectors

• Sustainable Economy (energy, buildings, transportation, consumer products, financial services) $77 billion

• Healthy Lifestyles (food, supplements, personal care) $ 30 billion

• Ecological Lifestyles (home & office products, appliances, tourism, recycling) $ 81 billion

• Alternative Healthcare (holistic disease prevention, complimentary medicine) $ 31 billion

• Personal Development (media, fitness, yoga, weight loss, spiritual products) $ 11 billion

What is the Sustainability Revolution ?

• The Sustainability Revolution is challenging business managers to reevaluate how they operate their enterprises and how they measure success.

• Their focus on ecological, economic and social (equity) responsibility.

• Success involves delivering value and being accountable to employees, customers and community.

• Triple Bottom Line

What is the Sustainability Revolution ?

• In the “Business as usual” approach, companies treat environmental concerns as impediments to business success.

• The Sustainability Revolution is making sustainability integral to running a successful business and a true competitive advantage.

• Sustainable practices are not seen anymore as impediments to business but as competitive advantage.

• The Sustainability Revolution encourages business to mimic natural systems (efficient design of product and services and elimination of waste)

Business Opportunities• A lot of new start up companies have popped up

recently basing their vision on “ clean technology” and growing in the Bay Area.

• Last year the Technology Acceptance Model of “clean energy” was representing 40 billions $ and some thinks it can represent 167 billions $ in 2015.

• Cleantech Venture Network predicts that US companies will lead 60% of this market in 2009.

Leading Example : Tesla Motors

Tesla Motors designs and sells high-performance, highly efficient electric sports cars — with no compromises. Tesla Motors cars combine style, acceleration, and handling with advanced technologies that make them among the quickest and the most energy-efficient cars on the road.

Leading Example : Whole Foods

• Founded in 1980 in Austin, TX by John Mackey

• Evolved from one local health food store into 186 stores

• 39,000 employees

• $4.6 billion sales 1980

2007

Leading Example : Whole Foods

• Building a brand that says sustainability

• Declaration of Interdependence

• Committed to organic food long before it was popular or profitable

• 1st national Certified Organic Grocer

• 100% wind powered stores

Leading Example : Adina

• Bissap (Senegal)• Cali Kiss (Senegal)• Gin-Jah (Jamaica)• Mojita (Cuban)• Sangri’ La (Spain)• Pomagic (Turkey)• Le’mon Amor

(France)

Leading Example : Adina

• Partnering with a women’s cooperative and Agribusiness in Sustainable Natural African Plant Products

Leading Example : Adina• Utilizing music to build

consciousness into brand – publishing CD’s of local artists around the world

• Fair Trade music: 50% of revenues to artist (compared to 8-12%)

SiliconFrench 2007 Sustainability Program

• February: Introduction to the Greentech and Sustainability Revolutions

• April: Large companies and NGOs

• June: Sustainable startups and Social Entrepreneurship

• September: Global Perspective on Sustainability (developed and emerging countries)

• November: Sustainability and Me

• December: Sustainability Leadership Awards

The SiliconFrench Sustainability Team

Angelika BlendstrupEric Buatois Christian ForthommeBruno ManhJean-Paul MoirouxKhai Minh PhamJean Pommier Marco Smit

Contact: Christian Forthommechristian@realchange.com+1831-662-9400

We invite you to join us…

We need your ideas, your contacts, your energy to make things happen…and to make a real difference for the InterFrench community and in the Bay Area.

THANK YOU…