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The Shortest Path to Value for Business Mobile Apps
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The Shortest Path to Value for Business Mobile Apps
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State of Business Mobility
Corporate-Owned, Personally Enabled (COPE)
Bring Your Own Device (BYOD)
Mobile Device Management (MDM)
Enterprise Mobility Management (EMM)
Apps
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2003: Mobility as a Hybrid Device
• In 2003, Blackberry devices were introduced with physical keyboards
• COPE (Corporate-Owned, Personally Enabled)
• Consumers had the ability to text message and e-mail from a mobile device for the first time
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2007: The BYOD Revolution
• In 2007, Apple introduced the first iPhone
• One-to-two function apps were launched
• Changed the way we viewed software—lighter, quicker and gets out of the way when you’re done with it
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The Implementation of MDM
• The introduction of Android devices saw the beginning of different operating systems
• Unpredictable landscape for mobile device security
• Corporate IT departments responded with implementing MDM to secure corporate data
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The Shift Away from MDM
• Forward thinking IT departments began to move away from MDM and towards EMM in the late 2000’s
• Management of data and apps began on corporate back ends, rather than on the user’s device
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The Shift Towards Managing Apps
• Today, the focus is shifting away from managing devices towards managing apps
• By implementing apps, organizations provide new opportunities for maximizing operational excellence and modernizing business processes
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Applications vs. Apps
Applications Apps
Serve a Full Business Function
Examples: Sales Order Management
CRM Time and Attendance
Focused on One Use Case
Examples: Quick Quote Entry
360 Degree Customer View Check Employee Time Cards
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How to Shorten the Path?
Think Small
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Small Apps, Big Impact
Delta App
Time saved using the Delta app at check-in:
3 Minutes Enplaned Passengers
in 2013: 120,000,000
(Source: DOT)
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Small Apps, Big Impact
What if everyone “went mobile” with the Delta App?
Extrapolate the Impact:
320,000,000 minutes saved Over 5 Million Hours
Over 200,000 Days
Over 547 Years
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No App is Too Small
Where ideas come from: • Application vendors • Business users • Operations • Process improvement
Where apps come from: • Procured from vendors • Built by IT
• In house • Contracted
Why it’s so expensive: • Cost of development • iOS & Android & Windows & … • Maintenance (20% annually)
Why it takes so much time: • Development approach • App stores • Consumerization
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“App Starvation”
Only a trickle of apps are delivered
Only the highest ROI projects get approved IT believes it’s providing good support Business users quit asking
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Unleash App Ideas
Strategic
Important
Convenient
Each offers similar: • Expense • Challenge • Opportunity
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Small is Not the Same as Simple
• Operations monitors
• Time approvals
• Document views
• Find a conference room
• Dashboards
Mobile apps offer:
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If unencumbered by the process, how many apps
would you create?
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The App Opportunity
Process Improvement
Informed Decision Making
Reduce Manual Steps to Get Job
Done
Added Productivity
Remote and On-Site
The benefits:
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The App Opportunity
Manual, Cumbersome
Processes
Usage of Paper a Red
Flag
Start Small, but
Significant
Improve Visibility for
Management
Address the challenges:
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Go Lean by Going Mobile
Identify Customer Value
(Responsiveness)
Map the Value Stream
(Optimize Processes)
Create Flow
(Track Metrics, Eliminate Waste)
Establish Pull
(Determine Optimal Materials/Labor)
Pursue Perfection
(Use an Agile, Iterative Dev. Approach)
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1. Identify Customer Value
• Define value from the perspective of your final customer and meeting their needs
• Focus on responsiveness and the need for high functionality
• Analyze data to determine what your customers want and needs
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2. Map the Value Stream
• Optimize your current processes
• Your value stream lists all the specific actions required to deliver
• Create a map of your current state of operations and the desired future for your organization
• Mapping the value stream is a crucial part of lean implementation of mobile apps
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3. Create Flow
• Tracking metrics from any place, at any time allows your managers to make operations decisions more quickly
• Ensure your mobile apps flow smoothly through each step of your manufacturing process in the least lead-time possible
• Eliminate unnecessary operational waste
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4. Establish Pull
• Determine optimal materials & eliminate labor costs
• Let your team take a role in determining what is needed from your mobile apps
• Use mobile analytics to locate orders and materials more easily
• Track labor costs as they occur
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5. Pursue Perfection
• Maximize efficiencies in production, labor, cost and revenue
• Make changes & innovate consistently to maintain a competitive advantage in the market
• Use an agile, iterative development approach to implementing mobile apps in your organization
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So What’s Important?
Stick to 1 function apps
App should be hyper-relevant
to the user
Keep users close to
development
Code as little as possible
Adoption is best measure
of ROI
Be prepared to make 100
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