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The Seven Deadly Sins of Landing Page Design
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Transcript of The Seven Deadly Sins of Landing Page Design
Presenter
Tim Ash CEO at SiteTuners
@tim_ash
Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners.
Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference. He has published hundreds of articles and is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
About SiteTuners
• San Diego based conversion rate optimization agency
• Large and small company clients worldwide
Practice areas:
• Conversion-focused website blueprints (full redesigns & quick faceli"s)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
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Unclear call-to-action
Too many choices
Asking for too much information
Too much text
Not keeping your promises
Visual distractions
Lack of trust
Seven Deadly Sins Recap
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