The

Challenges of Dynamic Websites

Challenges of Dynamic Websites• To understand the difference between normal (static) and dynamic

websites, the latter denotes a representation of pages that are susceptible to change depending on various variables that are appended at the end of URLs.

• With CMS and web applications being common place now, dynamic websites are gaining prevalence both among webmasters and end users. However, they bring with them the difficulty of search engine optimization (SEO) for dynamic URLs.

• To overcome this problem, most SEOs decide to focus on off-page optimization. Other areas where developers are working upon are navigation, HTML tags and linking business profiles to social networks and other hosting platforms.

Technical SEO challengesthat dynamic websites encounter

• Server errors: This includes tons of errors including the 404 (also called soft – 404’s by Google). This is especially challenging if the rest of the site is internally linked. Similarly, the 500 – error suggests that the pages cannot be accessed by search engine spiders.

• Multiple redirects: This will include any type of redirect over 1 hop before the end user finally lands on the page he is supposed to. While it has been suggested that Google effectively handles 1 and 2 hops, it could be prudent technique to have the redirects go directly to actual URLs, without any channel in between.

• Attaching JavaScript cookies for viewing elements: Search engines are traditionally not in favor of cookies and JavaScript, but there are few options for dynamic websites. As a result, there is a good chance that no information gets indexed.

• Less content: This is perhaps the basic SEO challenge with dynamic websites. There is too little text to attract the spiders and optimize landing pages.

Technical SEO challengesthat dynamic websites encounter

The latest HTML 5 and related technologies are an

exciting dig into SEO, the users and the world wide web

as a whole. However, it is disappointing that even the

latest version of Internet Explorer doesn’t attempt to

support many features. In addition, there are major

issues with the information architecture in dynamic

URLs.

While the web sphere is changing drastically, tactical

development and off-page optimization is the only way

you can rank better with a dynamic website. Things like

search friendly URLs, integration of SEO basics into

templates and cleaning up HTML codes will be the right

tools to use when it comes to dynamic websites. Abhishek Tripathilinkedin.com/in/abhishekdigitalmarketingexpert