The Seer Company
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Transcript of The Seer Company
the
Resort Recreation and Tourism Development
Why the SEER Company 5
The SEER Company An Overview 6
Zoning Design Guidelines and Development
Planning and Architecture 6
Marketing Programs 7
Construction Management 7
Start-up and Operations 9
SEER Destination Management Planning 11
The SEER Team Key personnel
Harry Measure 15
Dr Gary Grant 19
Sam Gunderson 21
Professor Martin Price 23
Heinz Schletterer 25
Michael HK Wong 27
SEER Projects
Dege County Tourism Development Master Plan 29
lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable
Management Practices 32
Resort Recreation and Tourism Projects a Selection
Mountain Resorts and All Season Mountain Resort Planning 36
Golf Resort Community Planning 37
Golf Course Design and Construction 38
Wilderness Waterfront + Spa Resorts 39
Design Guidelines Development Regulations amp Resort Theming 39
Resort Buildings and Interior Design 40
Resort Management Training + Operations + Start-up 40
Tourism Planning and Development 41
Resort Planning Workshops amp Committees 43
Valle de Las Lenas Resort Master Plan Mendoza Argentina 45
Brew Creek Lodge British Columbia Canada 47
Lotusland Resort Jinhu China 49
The Resort Municipality of Whistler 51
Hudson Bay Mountain Resort Smithers British Columbia Canada 53
Mt Washington Alpine Resort Courtenay British Columbia Canada 54
Contents
Page 3 The SEER Company
Calabogie Peaks Resort Calabogie Ontario Canada 55
Desert Willow Course Palm Desert California 57
The River Course at Keystone Resort Colorado USA 59
Pinehurst Estates Vancouver Canada 60
Marina Gardens Estates 61
Lotusland Resort Jinhu China 63
Spa Projects 64
Peter Hope Lake Resort British Columbia Canada 67
Ravenrsquos Nordic Lodge Mount Washington Resort British ColumbiaCanada 69
Resort Retail Planning and Design 71
Town of Revelstoke Retail Strategy British Columbia 72
Kicking Horse General Store Kicking Horse Resort BC 73
Secret Garden Resort Retail Strategy Chongli China 74
Snow Creek Lodge at Fernie Mountain Resort Canada 75
Genting Secret Garden China Start-up Training and Operations 77
Gubei Water Town Recreational Development Assessment and Planning 79
Perisher Australia 81
The Whistler Institute 83
Event and Activities Development and Management 85
Government Projects 87
The SEER Team Awards and Recognition and Service 89
Testimonials 91
SEERhellipSomeone who is able to see the past present and future
The SEER Company Limited (lsquoSEERrsquo) is a
British Columbia Canada based resort
planning and design consultancy which
has the resources needed to success-
fully advance the recreation and tour-
ism industry The Principals and Part-
ners have collectively over 120 years of
experience in planning developing and
operating large scale integrated re-
sorts They have worked with resorts in
countries all over the world including
Australia Asia Europe South America
and North America
The firmrsquos philosophy is to recognize
and provide solutions that respect each
regionrsquos uniqueness and to temper the
planning with full consideration to
achieving successful results In the
process the firm is an integral part of
creating meaningful resort experiences
and successful destinations that en-
dure
The SEER Team is a group of highly
trained and experienced professionals
who have worked together for many
years in a collaborative interdisciplinary
process dedicated to envisioning creat-
ing improving and operating successful
resorts and tourism destinations Each
Principal and all Senior Associates have
extensive formal education from recog-
nized institutions in fields that are di-
rectly relevant to our clients needs in
the creation of resorts Each Principal
and all Senior Associates have a broad
range of relevant resort experience
prior to joining SEER and have contin-
ued to advance their education and
experience with SEER Team members
are chosen based on education experi-
ence and most importantly their pas-
sion to work to a worldwide standard
creating leading edge resorts and tour-
ism experiences
People make the difference People
who devote themselves to understand-
ing their clients and believe deeply in
always improving their work on a
global standard constitute the SEER
Team It is this team that will provide
the best possible result for your devel-
opment objectives
Each project that SEER undertakes gets
the full attention of our Principals We
believe that it is so critical to your suc-
cess that we limit our projects to only
those in which SEER Principals can be
involved in all aspects This approach
ensures each client of SEER receives
the benefits of the extensive experi-
ence and training of the people who
lead the company As a boutique firm
we are able to focus on quality and not
be consumed by quantity
Why The SEER Company
Page 5 The SEER Company
On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited
to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina
Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-
lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a
tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-
stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors
while protecting the environment and adding to the tourism development of the state The overall goal being to create the
foundation for a successful long term tourism industry for the client
The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact
the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience
not only planning resorts but also managing the development process on behalf of the resort owner
To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning
mechanisms and Design Guidelines and Development Regulations
While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the
architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are
achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development
Regulations has additional benefits including the following
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle
costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad range
of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-
ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent
Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format
In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-
ture services to the resort industry These plans have included village commercial centre planning and urban design residential
subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to
guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction
The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry
We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare
architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-
houses
The SEER Company An Overview
Zoning Design Guidelines and Development
Planning and Architecture
projects ultimate success The Seer
Company brings in key management
staff to direct and oversee the work of
local contractors
Construction management services in-
clude strategic planning feasibility
analysis budgeting architect and engi-
neer selection design review construc-
tion documentation contractor solicita-
tions scheduling daily jobsite coordina-
tion project reporting project close out
and certification
Because the Seer Company has no af-
filiations with equipment suppliers an
unbiased bid process for the optimum
provision of equipment and services is
guaranteed
The Seer Company provides mountain
facilities and golf course construction
management services Mountain facili-
ties construction management services
include tasks such as ski run flagging lift
line surveying run clearing and grading
drainage system installation erosion
control implementation and snow mak-
ing reservoir construction
As the Clientrsquos representative Seer staff
work closely with ski lift and snow mak-
ing companies to coordinate the con-
struction process Our services include
representing the Client in the selection
of the most appropriate equipment in-
cluding ski lifts snow making systems
grooming equipment and equipment
associated with year round on mountain
activities such as tube parks mountain
bike parks and alpine slides
For over twenty-five years Seer staff
has provided construction management
services to the golf course development
industry We apply our construction
management experience as a cost effec-
tive tool to control the construction
costs construction quality and meet
the construction schedule to achieve the
To ensure that the proper layout style
materials and technical details appropri-
ate to architecture in a resort context
are achieved The SEER Company is of-
ten retained to design buildings to the
Development Permit Application stage
The Seer Company typically works with
local architects appointed by the Client
through the Building Permit Application
stage to ensure the initial design intent
is maintained
For over 25 years The Seer Company
staff have developed and managed
mountain golf and beach resorts and
acquired the necessary experience to
market real estate development pro-
jects and resort operations
The Seer Company provides consulting
services to resort owners that include
real estate marketing programs for the
sale of development parcels to private
developers and sales programs for com-
pleted building projects such residential
subdivisions and townhome complexes
The Seer Company also provides mar-
keting services that advertise the start
up and initial operations of new resorts
Page 7 The SEER Company
Marketing Programs
Construction Management
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Why the SEER Company 5
The SEER Company An Overview 6
Zoning Design Guidelines and Development
Planning and Architecture 6
Marketing Programs 7
Construction Management 7
Start-up and Operations 9
SEER Destination Management Planning 11
The SEER Team Key personnel
Harry Measure 15
Dr Gary Grant 19
Sam Gunderson 21
Professor Martin Price 23
Heinz Schletterer 25
Michael HK Wong 27
SEER Projects
Dege County Tourism Development Master Plan 29
lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable
Management Practices 32
Resort Recreation and Tourism Projects a Selection
Mountain Resorts and All Season Mountain Resort Planning 36
Golf Resort Community Planning 37
Golf Course Design and Construction 38
Wilderness Waterfront + Spa Resorts 39
Design Guidelines Development Regulations amp Resort Theming 39
Resort Buildings and Interior Design 40
Resort Management Training + Operations + Start-up 40
Tourism Planning and Development 41
Resort Planning Workshops amp Committees 43
Valle de Las Lenas Resort Master Plan Mendoza Argentina 45
Brew Creek Lodge British Columbia Canada 47
Lotusland Resort Jinhu China 49
The Resort Municipality of Whistler 51
Hudson Bay Mountain Resort Smithers British Columbia Canada 53
Mt Washington Alpine Resort Courtenay British Columbia Canada 54
Contents
Page 3 The SEER Company
Calabogie Peaks Resort Calabogie Ontario Canada 55
Desert Willow Course Palm Desert California 57
The River Course at Keystone Resort Colorado USA 59
Pinehurst Estates Vancouver Canada 60
Marina Gardens Estates 61
Lotusland Resort Jinhu China 63
Spa Projects 64
Peter Hope Lake Resort British Columbia Canada 67
Ravenrsquos Nordic Lodge Mount Washington Resort British ColumbiaCanada 69
Resort Retail Planning and Design 71
Town of Revelstoke Retail Strategy British Columbia 72
Kicking Horse General Store Kicking Horse Resort BC 73
Secret Garden Resort Retail Strategy Chongli China 74
Snow Creek Lodge at Fernie Mountain Resort Canada 75
Genting Secret Garden China Start-up Training and Operations 77
Gubei Water Town Recreational Development Assessment and Planning 79
Perisher Australia 81
The Whistler Institute 83
Event and Activities Development and Management 85
Government Projects 87
The SEER Team Awards and Recognition and Service 89
Testimonials 91
SEERhellipSomeone who is able to see the past present and future
The SEER Company Limited (lsquoSEERrsquo) is a
British Columbia Canada based resort
planning and design consultancy which
has the resources needed to success-
fully advance the recreation and tour-
ism industry The Principals and Part-
ners have collectively over 120 years of
experience in planning developing and
operating large scale integrated re-
sorts They have worked with resorts in
countries all over the world including
Australia Asia Europe South America
and North America
The firmrsquos philosophy is to recognize
and provide solutions that respect each
regionrsquos uniqueness and to temper the
planning with full consideration to
achieving successful results In the
process the firm is an integral part of
creating meaningful resort experiences
and successful destinations that en-
dure
The SEER Team is a group of highly
trained and experienced professionals
who have worked together for many
years in a collaborative interdisciplinary
process dedicated to envisioning creat-
ing improving and operating successful
resorts and tourism destinations Each
Principal and all Senior Associates have
extensive formal education from recog-
nized institutions in fields that are di-
rectly relevant to our clients needs in
the creation of resorts Each Principal
and all Senior Associates have a broad
range of relevant resort experience
prior to joining SEER and have contin-
ued to advance their education and
experience with SEER Team members
are chosen based on education experi-
ence and most importantly their pas-
sion to work to a worldwide standard
creating leading edge resorts and tour-
ism experiences
People make the difference People
who devote themselves to understand-
ing their clients and believe deeply in
always improving their work on a
global standard constitute the SEER
Team It is this team that will provide
the best possible result for your devel-
opment objectives
Each project that SEER undertakes gets
the full attention of our Principals We
believe that it is so critical to your suc-
cess that we limit our projects to only
those in which SEER Principals can be
involved in all aspects This approach
ensures each client of SEER receives
the benefits of the extensive experi-
ence and training of the people who
lead the company As a boutique firm
we are able to focus on quality and not
be consumed by quantity
Why The SEER Company
Page 5 The SEER Company
On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited
to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina
Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-
lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a
tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-
stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors
while protecting the environment and adding to the tourism development of the state The overall goal being to create the
foundation for a successful long term tourism industry for the client
The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact
the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience
not only planning resorts but also managing the development process on behalf of the resort owner
To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning
mechanisms and Design Guidelines and Development Regulations
While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the
architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are
achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development
Regulations has additional benefits including the following
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle
costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad range
of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-
ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent
Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format
In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-
ture services to the resort industry These plans have included village commercial centre planning and urban design residential
subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to
guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction
The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry
We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare
architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-
houses
The SEER Company An Overview
Zoning Design Guidelines and Development
Planning and Architecture
projects ultimate success The Seer
Company brings in key management
staff to direct and oversee the work of
local contractors
Construction management services in-
clude strategic planning feasibility
analysis budgeting architect and engi-
neer selection design review construc-
tion documentation contractor solicita-
tions scheduling daily jobsite coordina-
tion project reporting project close out
and certification
Because the Seer Company has no af-
filiations with equipment suppliers an
unbiased bid process for the optimum
provision of equipment and services is
guaranteed
The Seer Company provides mountain
facilities and golf course construction
management services Mountain facili-
ties construction management services
include tasks such as ski run flagging lift
line surveying run clearing and grading
drainage system installation erosion
control implementation and snow mak-
ing reservoir construction
As the Clientrsquos representative Seer staff
work closely with ski lift and snow mak-
ing companies to coordinate the con-
struction process Our services include
representing the Client in the selection
of the most appropriate equipment in-
cluding ski lifts snow making systems
grooming equipment and equipment
associated with year round on mountain
activities such as tube parks mountain
bike parks and alpine slides
For over twenty-five years Seer staff
has provided construction management
services to the golf course development
industry We apply our construction
management experience as a cost effec-
tive tool to control the construction
costs construction quality and meet
the construction schedule to achieve the
To ensure that the proper layout style
materials and technical details appropri-
ate to architecture in a resort context
are achieved The SEER Company is of-
ten retained to design buildings to the
Development Permit Application stage
The Seer Company typically works with
local architects appointed by the Client
through the Building Permit Application
stage to ensure the initial design intent
is maintained
For over 25 years The Seer Company
staff have developed and managed
mountain golf and beach resorts and
acquired the necessary experience to
market real estate development pro-
jects and resort operations
The Seer Company provides consulting
services to resort owners that include
real estate marketing programs for the
sale of development parcels to private
developers and sales programs for com-
pleted building projects such residential
subdivisions and townhome complexes
The Seer Company also provides mar-
keting services that advertise the start
up and initial operations of new resorts
Page 7 The SEER Company
Marketing Programs
Construction Management
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 3 The SEER Company
Calabogie Peaks Resort Calabogie Ontario Canada 55
Desert Willow Course Palm Desert California 57
The River Course at Keystone Resort Colorado USA 59
Pinehurst Estates Vancouver Canada 60
Marina Gardens Estates 61
Lotusland Resort Jinhu China 63
Spa Projects 64
Peter Hope Lake Resort British Columbia Canada 67
Ravenrsquos Nordic Lodge Mount Washington Resort British ColumbiaCanada 69
Resort Retail Planning and Design 71
Town of Revelstoke Retail Strategy British Columbia 72
Kicking Horse General Store Kicking Horse Resort BC 73
Secret Garden Resort Retail Strategy Chongli China 74
Snow Creek Lodge at Fernie Mountain Resort Canada 75
Genting Secret Garden China Start-up Training and Operations 77
Gubei Water Town Recreational Development Assessment and Planning 79
Perisher Australia 81
The Whistler Institute 83
Event and Activities Development and Management 85
Government Projects 87
The SEER Team Awards and Recognition and Service 89
Testimonials 91
SEERhellipSomeone who is able to see the past present and future
The SEER Company Limited (lsquoSEERrsquo) is a
British Columbia Canada based resort
planning and design consultancy which
has the resources needed to success-
fully advance the recreation and tour-
ism industry The Principals and Part-
ners have collectively over 120 years of
experience in planning developing and
operating large scale integrated re-
sorts They have worked with resorts in
countries all over the world including
Australia Asia Europe South America
and North America
The firmrsquos philosophy is to recognize
and provide solutions that respect each
regionrsquos uniqueness and to temper the
planning with full consideration to
achieving successful results In the
process the firm is an integral part of
creating meaningful resort experiences
and successful destinations that en-
dure
The SEER Team is a group of highly
trained and experienced professionals
who have worked together for many
years in a collaborative interdisciplinary
process dedicated to envisioning creat-
ing improving and operating successful
resorts and tourism destinations Each
Principal and all Senior Associates have
extensive formal education from recog-
nized institutions in fields that are di-
rectly relevant to our clients needs in
the creation of resorts Each Principal
and all Senior Associates have a broad
range of relevant resort experience
prior to joining SEER and have contin-
ued to advance their education and
experience with SEER Team members
are chosen based on education experi-
ence and most importantly their pas-
sion to work to a worldwide standard
creating leading edge resorts and tour-
ism experiences
People make the difference People
who devote themselves to understand-
ing their clients and believe deeply in
always improving their work on a
global standard constitute the SEER
Team It is this team that will provide
the best possible result for your devel-
opment objectives
Each project that SEER undertakes gets
the full attention of our Principals We
believe that it is so critical to your suc-
cess that we limit our projects to only
those in which SEER Principals can be
involved in all aspects This approach
ensures each client of SEER receives
the benefits of the extensive experi-
ence and training of the people who
lead the company As a boutique firm
we are able to focus on quality and not
be consumed by quantity
Why The SEER Company
Page 5 The SEER Company
On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited
to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina
Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-
lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a
tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-
stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors
while protecting the environment and adding to the tourism development of the state The overall goal being to create the
foundation for a successful long term tourism industry for the client
The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact
the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience
not only planning resorts but also managing the development process on behalf of the resort owner
To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning
mechanisms and Design Guidelines and Development Regulations
While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the
architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are
achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development
Regulations has additional benefits including the following
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle
costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad range
of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-
ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent
Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format
In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-
ture services to the resort industry These plans have included village commercial centre planning and urban design residential
subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to
guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction
The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry
We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare
architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-
houses
The SEER Company An Overview
Zoning Design Guidelines and Development
Planning and Architecture
projects ultimate success The Seer
Company brings in key management
staff to direct and oversee the work of
local contractors
Construction management services in-
clude strategic planning feasibility
analysis budgeting architect and engi-
neer selection design review construc-
tion documentation contractor solicita-
tions scheduling daily jobsite coordina-
tion project reporting project close out
and certification
Because the Seer Company has no af-
filiations with equipment suppliers an
unbiased bid process for the optimum
provision of equipment and services is
guaranteed
The Seer Company provides mountain
facilities and golf course construction
management services Mountain facili-
ties construction management services
include tasks such as ski run flagging lift
line surveying run clearing and grading
drainage system installation erosion
control implementation and snow mak-
ing reservoir construction
As the Clientrsquos representative Seer staff
work closely with ski lift and snow mak-
ing companies to coordinate the con-
struction process Our services include
representing the Client in the selection
of the most appropriate equipment in-
cluding ski lifts snow making systems
grooming equipment and equipment
associated with year round on mountain
activities such as tube parks mountain
bike parks and alpine slides
For over twenty-five years Seer staff
has provided construction management
services to the golf course development
industry We apply our construction
management experience as a cost effec-
tive tool to control the construction
costs construction quality and meet
the construction schedule to achieve the
To ensure that the proper layout style
materials and technical details appropri-
ate to architecture in a resort context
are achieved The SEER Company is of-
ten retained to design buildings to the
Development Permit Application stage
The Seer Company typically works with
local architects appointed by the Client
through the Building Permit Application
stage to ensure the initial design intent
is maintained
For over 25 years The Seer Company
staff have developed and managed
mountain golf and beach resorts and
acquired the necessary experience to
market real estate development pro-
jects and resort operations
The Seer Company provides consulting
services to resort owners that include
real estate marketing programs for the
sale of development parcels to private
developers and sales programs for com-
pleted building projects such residential
subdivisions and townhome complexes
The Seer Company also provides mar-
keting services that advertise the start
up and initial operations of new resorts
Page 7 The SEER Company
Marketing Programs
Construction Management
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
SEERhellipSomeone who is able to see the past present and future
The SEER Company Limited (lsquoSEERrsquo) is a
British Columbia Canada based resort
planning and design consultancy which
has the resources needed to success-
fully advance the recreation and tour-
ism industry The Principals and Part-
ners have collectively over 120 years of
experience in planning developing and
operating large scale integrated re-
sorts They have worked with resorts in
countries all over the world including
Australia Asia Europe South America
and North America
The firmrsquos philosophy is to recognize
and provide solutions that respect each
regionrsquos uniqueness and to temper the
planning with full consideration to
achieving successful results In the
process the firm is an integral part of
creating meaningful resort experiences
and successful destinations that en-
dure
The SEER Team is a group of highly
trained and experienced professionals
who have worked together for many
years in a collaborative interdisciplinary
process dedicated to envisioning creat-
ing improving and operating successful
resorts and tourism destinations Each
Principal and all Senior Associates have
extensive formal education from recog-
nized institutions in fields that are di-
rectly relevant to our clients needs in
the creation of resorts Each Principal
and all Senior Associates have a broad
range of relevant resort experience
prior to joining SEER and have contin-
ued to advance their education and
experience with SEER Team members
are chosen based on education experi-
ence and most importantly their pas-
sion to work to a worldwide standard
creating leading edge resorts and tour-
ism experiences
People make the difference People
who devote themselves to understand-
ing their clients and believe deeply in
always improving their work on a
global standard constitute the SEER
Team It is this team that will provide
the best possible result for your devel-
opment objectives
Each project that SEER undertakes gets
the full attention of our Principals We
believe that it is so critical to your suc-
cess that we limit our projects to only
those in which SEER Principals can be
involved in all aspects This approach
ensures each client of SEER receives
the benefits of the extensive experi-
ence and training of the people who
lead the company As a boutique firm
we are able to focus on quality and not
be consumed by quantity
Why The SEER Company
Page 5 The SEER Company
On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited
to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina
Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-
lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a
tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-
stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors
while protecting the environment and adding to the tourism development of the state The overall goal being to create the
foundation for a successful long term tourism industry for the client
The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact
the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience
not only planning resorts but also managing the development process on behalf of the resort owner
To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning
mechanisms and Design Guidelines and Development Regulations
While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the
architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are
achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development
Regulations has additional benefits including the following
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle
costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad range
of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-
ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent
Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format
In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-
ture services to the resort industry These plans have included village commercial centre planning and urban design residential
subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to
guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction
The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry
We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare
architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-
houses
The SEER Company An Overview
Zoning Design Guidelines and Development
Planning and Architecture
projects ultimate success The Seer
Company brings in key management
staff to direct and oversee the work of
local contractors
Construction management services in-
clude strategic planning feasibility
analysis budgeting architect and engi-
neer selection design review construc-
tion documentation contractor solicita-
tions scheduling daily jobsite coordina-
tion project reporting project close out
and certification
Because the Seer Company has no af-
filiations with equipment suppliers an
unbiased bid process for the optimum
provision of equipment and services is
guaranteed
The Seer Company provides mountain
facilities and golf course construction
management services Mountain facili-
ties construction management services
include tasks such as ski run flagging lift
line surveying run clearing and grading
drainage system installation erosion
control implementation and snow mak-
ing reservoir construction
As the Clientrsquos representative Seer staff
work closely with ski lift and snow mak-
ing companies to coordinate the con-
struction process Our services include
representing the Client in the selection
of the most appropriate equipment in-
cluding ski lifts snow making systems
grooming equipment and equipment
associated with year round on mountain
activities such as tube parks mountain
bike parks and alpine slides
For over twenty-five years Seer staff
has provided construction management
services to the golf course development
industry We apply our construction
management experience as a cost effec-
tive tool to control the construction
costs construction quality and meet
the construction schedule to achieve the
To ensure that the proper layout style
materials and technical details appropri-
ate to architecture in a resort context
are achieved The SEER Company is of-
ten retained to design buildings to the
Development Permit Application stage
The Seer Company typically works with
local architects appointed by the Client
through the Building Permit Application
stage to ensure the initial design intent
is maintained
For over 25 years The Seer Company
staff have developed and managed
mountain golf and beach resorts and
acquired the necessary experience to
market real estate development pro-
jects and resort operations
The Seer Company provides consulting
services to resort owners that include
real estate marketing programs for the
sale of development parcels to private
developers and sales programs for com-
pleted building projects such residential
subdivisions and townhome complexes
The Seer Company also provides mar-
keting services that advertise the start
up and initial operations of new resorts
Page 7 The SEER Company
Marketing Programs
Construction Management
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company Limited (lsquoSEERrsquo) is a
British Columbia Canada based resort
planning and design consultancy which
has the resources needed to success-
fully advance the recreation and tour-
ism industry The Principals and Part-
ners have collectively over 120 years of
experience in planning developing and
operating large scale integrated re-
sorts They have worked with resorts in
countries all over the world including
Australia Asia Europe South America
and North America
The firmrsquos philosophy is to recognize
and provide solutions that respect each
regionrsquos uniqueness and to temper the
planning with full consideration to
achieving successful results In the
process the firm is an integral part of
creating meaningful resort experiences
and successful destinations that en-
dure
The SEER Team is a group of highly
trained and experienced professionals
who have worked together for many
years in a collaborative interdisciplinary
process dedicated to envisioning creat-
ing improving and operating successful
resorts and tourism destinations Each
Principal and all Senior Associates have
extensive formal education from recog-
nized institutions in fields that are di-
rectly relevant to our clients needs in
the creation of resorts Each Principal
and all Senior Associates have a broad
range of relevant resort experience
prior to joining SEER and have contin-
ued to advance their education and
experience with SEER Team members
are chosen based on education experi-
ence and most importantly their pas-
sion to work to a worldwide standard
creating leading edge resorts and tour-
ism experiences
People make the difference People
who devote themselves to understand-
ing their clients and believe deeply in
always improving their work on a
global standard constitute the SEER
Team It is this team that will provide
the best possible result for your devel-
opment objectives
Each project that SEER undertakes gets
the full attention of our Principals We
believe that it is so critical to your suc-
cess that we limit our projects to only
those in which SEER Principals can be
involved in all aspects This approach
ensures each client of SEER receives
the benefits of the extensive experi-
ence and training of the people who
lead the company As a boutique firm
we are able to focus on quality and not
be consumed by quantity
Why The SEER Company
Page 5 The SEER Company
On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited
to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina
Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-
lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a
tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-
stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors
while protecting the environment and adding to the tourism development of the state The overall goal being to create the
foundation for a successful long term tourism industry for the client
The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact
the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience
not only planning resorts but also managing the development process on behalf of the resort owner
To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning
mechanisms and Design Guidelines and Development Regulations
While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the
architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are
achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development
Regulations has additional benefits including the following
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle
costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad range
of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-
ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent
Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format
In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-
ture services to the resort industry These plans have included village commercial centre planning and urban design residential
subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to
guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction
The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry
We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare
architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-
houses
The SEER Company An Overview
Zoning Design Guidelines and Development
Planning and Architecture
projects ultimate success The Seer
Company brings in key management
staff to direct and oversee the work of
local contractors
Construction management services in-
clude strategic planning feasibility
analysis budgeting architect and engi-
neer selection design review construc-
tion documentation contractor solicita-
tions scheduling daily jobsite coordina-
tion project reporting project close out
and certification
Because the Seer Company has no af-
filiations with equipment suppliers an
unbiased bid process for the optimum
provision of equipment and services is
guaranteed
The Seer Company provides mountain
facilities and golf course construction
management services Mountain facili-
ties construction management services
include tasks such as ski run flagging lift
line surveying run clearing and grading
drainage system installation erosion
control implementation and snow mak-
ing reservoir construction
As the Clientrsquos representative Seer staff
work closely with ski lift and snow mak-
ing companies to coordinate the con-
struction process Our services include
representing the Client in the selection
of the most appropriate equipment in-
cluding ski lifts snow making systems
grooming equipment and equipment
associated with year round on mountain
activities such as tube parks mountain
bike parks and alpine slides
For over twenty-five years Seer staff
has provided construction management
services to the golf course development
industry We apply our construction
management experience as a cost effec-
tive tool to control the construction
costs construction quality and meet
the construction schedule to achieve the
To ensure that the proper layout style
materials and technical details appropri-
ate to architecture in a resort context
are achieved The SEER Company is of-
ten retained to design buildings to the
Development Permit Application stage
The Seer Company typically works with
local architects appointed by the Client
through the Building Permit Application
stage to ensure the initial design intent
is maintained
For over 25 years The Seer Company
staff have developed and managed
mountain golf and beach resorts and
acquired the necessary experience to
market real estate development pro-
jects and resort operations
The Seer Company provides consulting
services to resort owners that include
real estate marketing programs for the
sale of development parcels to private
developers and sales programs for com-
pleted building projects such residential
subdivisions and townhome complexes
The Seer Company also provides mar-
keting services that advertise the start
up and initial operations of new resorts
Page 7 The SEER Company
Marketing Programs
Construction Management
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact
the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience
not only planning resorts but also managing the development process on behalf of the resort owner
To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning
mechanisms and Design Guidelines and Development Regulations
While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the
architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are
achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development
Regulations has additional benefits including the following
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle
costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad range
of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-
ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent
Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format
In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-
ture services to the resort industry These plans have included village commercial centre planning and urban design residential
subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to
guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction
The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry
We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare
architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-
houses
The SEER Company An Overview
Zoning Design Guidelines and Development
Planning and Architecture
projects ultimate success The Seer
Company brings in key management
staff to direct and oversee the work of
local contractors
Construction management services in-
clude strategic planning feasibility
analysis budgeting architect and engi-
neer selection design review construc-
tion documentation contractor solicita-
tions scheduling daily jobsite coordina-
tion project reporting project close out
and certification
Because the Seer Company has no af-
filiations with equipment suppliers an
unbiased bid process for the optimum
provision of equipment and services is
guaranteed
The Seer Company provides mountain
facilities and golf course construction
management services Mountain facili-
ties construction management services
include tasks such as ski run flagging lift
line surveying run clearing and grading
drainage system installation erosion
control implementation and snow mak-
ing reservoir construction
As the Clientrsquos representative Seer staff
work closely with ski lift and snow mak-
ing companies to coordinate the con-
struction process Our services include
representing the Client in the selection
of the most appropriate equipment in-
cluding ski lifts snow making systems
grooming equipment and equipment
associated with year round on mountain
activities such as tube parks mountain
bike parks and alpine slides
For over twenty-five years Seer staff
has provided construction management
services to the golf course development
industry We apply our construction
management experience as a cost effec-
tive tool to control the construction
costs construction quality and meet
the construction schedule to achieve the
To ensure that the proper layout style
materials and technical details appropri-
ate to architecture in a resort context
are achieved The SEER Company is of-
ten retained to design buildings to the
Development Permit Application stage
The Seer Company typically works with
local architects appointed by the Client
through the Building Permit Application
stage to ensure the initial design intent
is maintained
For over 25 years The Seer Company
staff have developed and managed
mountain golf and beach resorts and
acquired the necessary experience to
market real estate development pro-
jects and resort operations
The Seer Company provides consulting
services to resort owners that include
real estate marketing programs for the
sale of development parcels to private
developers and sales programs for com-
pleted building projects such residential
subdivisions and townhome complexes
The Seer Company also provides mar-
keting services that advertise the start
up and initial operations of new resorts
Page 7 The SEER Company
Marketing Programs
Construction Management
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
projects ultimate success The Seer
Company brings in key management
staff to direct and oversee the work of
local contractors
Construction management services in-
clude strategic planning feasibility
analysis budgeting architect and engi-
neer selection design review construc-
tion documentation contractor solicita-
tions scheduling daily jobsite coordina-
tion project reporting project close out
and certification
Because the Seer Company has no af-
filiations with equipment suppliers an
unbiased bid process for the optimum
provision of equipment and services is
guaranteed
The Seer Company provides mountain
facilities and golf course construction
management services Mountain facili-
ties construction management services
include tasks such as ski run flagging lift
line surveying run clearing and grading
drainage system installation erosion
control implementation and snow mak-
ing reservoir construction
As the Clientrsquos representative Seer staff
work closely with ski lift and snow mak-
ing companies to coordinate the con-
struction process Our services include
representing the Client in the selection
of the most appropriate equipment in-
cluding ski lifts snow making systems
grooming equipment and equipment
associated with year round on mountain
activities such as tube parks mountain
bike parks and alpine slides
For over twenty-five years Seer staff
has provided construction management
services to the golf course development
industry We apply our construction
management experience as a cost effec-
tive tool to control the construction
costs construction quality and meet
the construction schedule to achieve the
To ensure that the proper layout style
materials and technical details appropri-
ate to architecture in a resort context
are achieved The SEER Company is of-
ten retained to design buildings to the
Development Permit Application stage
The Seer Company typically works with
local architects appointed by the Client
through the Building Permit Application
stage to ensure the initial design intent
is maintained
For over 25 years The Seer Company
staff have developed and managed
mountain golf and beach resorts and
acquired the necessary experience to
market real estate development pro-
jects and resort operations
The Seer Company provides consulting
services to resort owners that include
real estate marketing programs for the
sale of development parcels to private
developers and sales programs for com-
pleted building projects such residential
subdivisions and townhome complexes
The Seer Company also provides mar-
keting services that advertise the start
up and initial operations of new resorts
Page 7 The SEER Company
Marketing Programs
Construction Management
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-
national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos
comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing
strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-
plementation of accounting and ticketing systems
The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-
ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process
and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-
ing of the maintenance and clubhouse staff and the overall set up of the golf course operations
Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-
sion of equipment is guaranteed
1 Design Guidelines streamline the Government approval process
2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-
cycle costs
3 Design Guidelines increase land value
4 Design Guidelines ensure quality is maintained over time
5 Design Guidelines are effective marketing tools
Through years of involvement in the master planning and development process for a diversity of resort types in a broad
range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-
tions For further information regarding the benefits in preparing design guidelines and development regulations please
refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that
can be downloaded in PDF format
Page 9 The SEER Company
Start-up and Operations
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-
search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields
the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of
the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in
place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-
lished for the State that resonates with the target markets
SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-
strate success in
middotGuiding leadership teams through the entire strategy process
middotConducting a thorough assessment of regions and sites within regions
middotDeveloping distinctive plans for tourism destinations
middotCreating integrated destination marketing plans
middotIntegrating strategy throughout the entire destination organization
middotDesigning building and operating successful tourism facilities
The SEER Company Page 11 The SEER Company
SEER Destination Management Planning
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
SEERrsquos Holistic Approach to Planning
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include
Brand Development
The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation
Infrastructure and Investment Plan
As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process
Events Strategy
A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region
Strategic Alliances
Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership
Information
Comprehensive identification of and evaluation of the destinationrsquos assets
Clarity about the destinationrsquos visitor economy business
Hard evidence to support any recommended strategies priorities and activities
A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives
tasks that have been prioritised
Collaboration
Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-
ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism
Policy
Results
SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives
Page 13 The SEER Company
Destination Management Planning - What SEER can provide
SEERrsquos Enablers of Destination Planning Success
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Vallee Las Lenas Resort Argentina Development Team
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Resort which defined the roadmap that
the resort followed in moving from a
regional ski hill to a year round boutique
destination resort
As the Development Planner for the
Resort Municipality of Whistler Harry
again collaborated with Eldon Beck on
the detailed planning and then man-
aged the implementation of the master
plan that doubled the size of the re-
sortrsquos commercial core Whistler has
been recognized for decades as one of
the leading resorts in the world and is
a model for all season resort develop-
ment
tion design has to respond to the varying
needs of people and their cultures in
order to be successful He studied art
architecture and culture in Italy and re-
ceived a graduate fellowship to conduct
research in the Himalayas Mountains of
India and Nepal while working on his
Masterrsquos degree in cultural history In
Canada Harry earned a Masters degree in
Architecture and Environmental Design at
the University of Calgary Harryrsquos interdis-
ciplinary background in cultural history
architecture environmental planning and
landscape architecture creates a strong
foundation for his work
Harryrsquos professional development in-
cludes both lsquohands onrsquo experience in the
construction of resorts and buildings and
employment in several architecture and
planning offices While retained by the
British Columbia Provincial Governmentrsquos
Heritage Conservation Branch in the late
1970rsquos Harry inventoried the historic
architecture of the Kootenay Districtrsquos
Late Victorian mining towns His research
and fieldwork led to the conservation of
the urban fabric of these communities
that are now popular tourist destinations
He collaborated with Eldon Beck (the
designer of Whistler Village) in preparing
the first master plan for Fernie Alpine
Harry is the Great lsquoEnvisionerrsquo
Harry is the person who travels the world
and devotes his life to understanding the
essence of what makes resorts and tour-
ism destinations successful He has par-
ticipated in many United Since beginning
his professional career as an architect
and planner Harry has worked on over
120 resort and tourism projects including
planning and design in locations around
the world and led the revitalization of
Whistler Resort in the 1990rsquos
For over 20 years Harry has resided in
Whistler British Columbia Canada the
worldrsquos lsquoliving laboratoryrsquo of mountain
resort development and experiments in
tourism trends Harryrsquos lifelong career
goal has been to obtain the education
and experience to effectively design
mountain resorts and communities Harry
believes that resort and tourism destina-
The SEER Team Harry Measure MEDes (Architecture + Planning) BA
Page 15 The SEER Company
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Harryrsquos consulting activities over the past twenty five years
have involved the planning and design of numerous moun-
tain golf adventure eco and wellness resorts in North Amer-
ica South America Asia and Australasia The scope of moun-
tain resort projects has included the master planning of large
-scale destination resorts such as Valle Las Lenas Resort in
Argentina The Las Lenas base lands are 9 square kilometres
in area and includes planning for over 11000 rental accom-
modation beds and a retail village The master plan was done
to transform this resort into the Southern Hemispherersquos larg-
est all season mountain resort destination
Harry has also
planned several
boutique moun-
tain resorts such
as Mount Wash-
ington Resort and
Hudson Bay
Mountain Resort
in British Colum-
bia Canada and
has contributed to
the design of nu-
merous resort hotels and hospitality service facilities such the
Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge
at Mount Washington Alpine Resort and The Kicking Horse
Resort General Store
His activities in golf resort community planning and architec-
ture includes several projects in North America such as the
master plans for the Virgin Creek Country Club at Alyeska
Resort in Alaska Redstone Golf Resort in British Columbia
Canada and the designs for multi-family developments such
as the Deer Run town home complex at Morgan Creek Coun-
try Club in Vancouver Canada
Recently Harry completed the master plan for Lotus Land
Resort near Jinhu China This plan creates a nature oriented
wellness retreat with various nightly rental accommodation
types recreation amenities and a clubhouse on 25 hectares
of land set within an ecological reserve The master plan and
architecture responds to the challenge of merging traditional
Chinese design with contemporary modern design and creat-
ing a resort that appeals to both the Chinese and interna-
tional markets
Throughout his professional career Harry has been a fea-
tured speaker at many universities and conferences on the
subject of sustainable resort recreation and tourism devel-
opment He was co-chairman of The North American Resort
Forums annual conference All Season Mountain Resort Devel-
opment Marketing and Management held at Snowbird Resort in
Utah in 1998 and in Whistler Resort Canada in 2000 In 2010
he chaired session 40 Sustainable Tourism and Resort Devel-
opment and was a plenary speaker at Global Change and
the Worlds Mountains conference held in Perth Scotland
and organized by UNESCO He also served on a panel of ex-
perts in mountain resort community sustainable planning
and development at the 2010 Verbier Green Pioneering Sum-
mit held in Franc in recent years Harry has participated at
conferences in Asia such as in the annual annual Asia Pacific
Snow Sports Conference held in Beijing Based on the knowl-
edge and experience of his lengthy career his presentations
to this emerging Asian industry emphasize the benefits of
introducing sustainable planning and operations practices
early in the tourism and resort development cycle
Harry has served as an advisor to several municipal govern-
ments in Canada and to the State of Alaska in the United
States on the application of Best Practices to achieve sus-
tainable all season mountain resort communities
Harry currently is a technical advisor and member of the
Board of Directors of Aleevee8 a UK based foundation that
was created to empower social enterprises and reduce pov-
erty in developing communities through sustainable tourism
Aleevee8 is developing a vocational and social education cen-
tre and a network of eco-lodges and campsites along the
trekking routes in the Gorkha region of Nepal
Harry continues to travel the world and participates in con-
ferences and speaking engagements while carefully analyzing
emerging trends in tourism and resort design and document-
ing the history of cultures their art and architecture
The SEER Team Harry Measure (continued)
The SEER Company Page 17
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Dr Gary Grant combines the experi-
ence of practical tourism destination
and resort planning and management
extensive world travel a trained educa-
tor holding advanced formal education
with an Economics Degree Masters
Degree in Information Systems and a
PhD in Management specialising in
Tourism as well as teaching to the chal-
lenges of tourism development
He has first hand experience with what is emerging as best prac-
tice and conversely with what is resulting in the decline of many
destination resort and tourism ventures Gary has a passion for
research and its practical application and for sharing his knowl-
edge with others in order to further successful tourism develop-
ment globally
With over 35 years experience in the tourism hospitality educa-
tion and training industry and recognised in 2009 as an Austra-
lian Tourism Legend for his services to tourism development and
training he has participated in many aspects of tourism planning
and practice Having lived in China for the past two years Gary
previously resided in the Australian Snowy Mountains for half
the year and in the Japanese Alps in Hakuba for the remainder
He has travelled extensively throughout Europe USA Asia and
Canada
Gary has consulted to numerous government and private tour-
ism organisations and taught tourism and event development
He has thoroughly reviewed the research on tourism and itsrsquo
development around the world and has completed a major
study into consumer destination satisfaction and re-visitation
strategies
Recently Gary has served as the COO of the largest Mountain
Resort Development in China and previously as a General Man-
ager of the largest ski area in the Southern Hemisphere He was
responsible for a wide range of business units including market-
ing event development and management PR and sales over
2000 hotel beds and numerous restaurants In doing so Gary
developed a keen understanding of what is needed to ensure a
viable and sustainable business
During this tenure Gary developed a range of marketing initia-
tives that were a first for Australia and China and assisted in the
transference of many of these to his overseas peers He also
developed the first multi-cultural marketing programs and
moved Australian snow sports into the digital age with his strong
IT background and by creating a number of the first snowsportsrsquo
mobile applications and implementing a customer loyalty sys-
tem This system has since been extended to many other tour-
ism related businesses and organisations both in Australia and
internationally Gary was also intimately involved in the develop-
ment of the Perisher and the Secret Garden (China) Master
Plans for the resortsrsquo and was involved at a senior level in State
and National Tourism planning initiatives
Gary served for over a decade as a board member of the very
successful Snowy Mountains Tourism Organisation and helped
transform the remote region into a successful year round tour-
ism destination He served both as Chairperson and General
Manager prior to becoming an advisor to Government Tourism
Organizations He was a board member of the government tour-
ism body FORTO and also a member of Tourism Australias Na-
tional Alpine Landscapes Committee As part of his work with
the NSW Government Gary was responsible for reviewing re-
gional tourism management plans tourism master plans and
tourism event plans Gary was also responsible for the develop-
ment and implementation of numerous successful tourism re-
lated management marketing and event plans and initiatives
across a variety of landscapes within Australia and China He has
worked with Tourism bodies in Japan China and Canada in de-
veloping growth strategies for both start-up and mature tourism
destinations In Japan this also included post-disaster tourism
recovery workshops after the 2011 earthquake As an advisor to
the Genting Secret Garden Project in China one of a number of
Chinese tourism projects he has consulted on Gary took on the
role of COO and Director of Marketing to ensure a firm founda-
tion for future development could be assured in the resorts first
few major winter and summer seasons of operation through a
strong lsquohands-onrsquo approach This role included marketing devel-
opment and training of staff across the whole range of tourism
and hospitality related tasks as well as management mentoring
Gary has a broad knowledge of the tourism industry its various
threats and opportunities and has the ability to identify ways
around these the ability to articulate the big picture but still
identify the detail required to deliver on the vision and an abil-
ity to engage and most importantly unite different agendas into
a common outcome He has presented to government and or-
ganisations in Australia Japan Mongolia Canada Korea Swit-
zerland and China and is regularly contacted by Tourism Organi-
sations and Governments for advice on planning development
and organisational issues
As a co-owner of a small hotel in Japan Gary has maintained his
practical experience developed many years ago working in ho-
tels and restaurants and utilises this opportunity to gain a better
understanding of the needs and changing desires of guests
Maintaining the hands-on experience helps to keep in touch and
to re-confirm research being undertaken on a regular basis both
as part of his University work and a necessity in todayrsquos fast
moving tourism environment
The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP
The SEER Company
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-
erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of
golf community real estate development from initial site selection through design construction real estate
marketing and sales Sam excels at the conceptual planning of resort development This is the critical point
where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two
together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-
derson brings an innovative business sense to the golf resort development process
Sam has developed all types of golf resorts around the world He was a pioneer in the development of the
Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and
Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels
a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds
and Stables The Site had no infrastructure and all services were developed on site or imported Other re-
sort projects Sam has been responsible for the planning design and or development of include
The City Club Bangkok Thailand 18 hole Golf Club and Residential Development
Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development
Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards
The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club
Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa
Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous
international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link
the Costa Rica Department of Tourism with Golf Course
developments in Costa Rica Topics included Eco-
Development of golf courses and tourism He was also a
Moderator or speaker at the Native American Tourism
and Economic Development Forum 1998 1999 amp 2010
Throughout his career Mr Gunderson has evolved envi-
ronmentally responsible golf course development through
the application of lsquogreenrsquo design principles and technolo-
gies His projects have been acknowledged by leading
industry publications as among the global pioneers in
environmentally responsible golf course communities
design and construction For example the Harbor Links
Golf Course received the National Audubon Society Envi-
ronmental Improvement Award This is the 29th facility in
the world to achieve this Signature Status
The SEER Team Sam Gunderson
The SEER Company Page 21
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 22 The SEER Company
Change
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional
knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award
The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland
At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012
At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas
In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government
The resulting book was published in 2013 by Edinburgh Uni-versity Press
In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research
Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA
He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo
The SEER Team Professor Martin Price PhD MSc BSc
Page 23 The SEER Company
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Team Heinz Schletterer
The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the
attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand
Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide
Page 25 The SEER Company
With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of
the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design
awards
The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique
scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the
success of every project
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
business practice between North America and Asia Mr
Wong is always interested in meeting new clients and
looks forward to sharing his knowledge and design strate-
gies in architecture and urban design to developing and
growing countries globally
The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)
Michael HK Wong is the
founder and principal of
Michael HK Wong Archi-
tects Inc (MHKW) estab-
lished in 1976 Mr Wong
attended the University of
Manitoba where he gradu-
ated with a Bachelor of
Architecture degree In
2012 Mr Wong was ap-
pointed a Fellow of the
Royal Architectural Institute
of Canada (FRAIC) Prior to
opening his own practice
Mr Wong worked for vari-
ous prominent and world
renowned Architects
Over the past 40 years Mr Wong opened his own offices in
Calgary Toronto Shanghai and Beijing Mr Wong has con-
tinually fostered a spirit of cooperation and teamwork
among his designers and architects resulting in winning
competitions throughout his professional career Several
winning projects include a main office building in downtown
Oklahoma City which was an International Competition Win-
ner and built shortly thereafter Mr Wong is also responsi-
ble for the restoration of the British Colonial Hilton Hotel in
Nassau Bahamas In Guangzhou Mr Wong won an interna-
tional competition to design and build the regional head-
quarters building for China Mobile In 2011 the building won
the most prestigious award given to an architectengineer in
China The Luban Award for excellence in design and con-
struction Mr Wong is also the Senior Advisor of Planning
and Economic Development for five major cities Chongqing
Chengdu Zhuhai Guilin and Haikou
Mr Wong is involved within the architectural profession
outside of his own office Michael HK Wong is a former
Associate Professor (Status Appointment) at the University
of Toronto a Visiting Professor at Shenyang Jianzhu Univer-
sity served on the Ontario Building Code Commission for
seven years and has been an Ambassador of Scarborough in
1989 to recently being a member of the Board of Governors
Colegio Diocesano de Sao Jose in Macau since 2009 to
mention just a few of his accolades over the span of his 40
year career
Mr Wong continues to this day to manage his practice ac-
tively participate in global competitions and when possible
lecture on the topic of international relations and good
Page 27 The SEER Company
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 29 The SEER Company
The SEER Company team was retained by the govern-
ment of Dege County in the Garze Tibetan Autonomous
Region of Sichuan Province China to prepare a tourism
development master plan With an estimated 6 billion
domestic tourist trips annually within China by 2020 the
Dege government realized the potential of tourism in this
region as a vehicle for stimulating the local economy and
for raising the standard of living among residents
This remote region of the former ancient Tibetan
lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-
laya Range features a spectacular natural landscape of
mountains glaciers forests grasslands rivers lakes and
thermal springs with an abundance of flora and fauna
Cultural resources are rooted in Tibetan Buddhism that
dominates the region and is evident in the numerous
monasteries architectonic sculptures and environmental
art The religious and vernacular architecture exhibits a
unique style and construction methods specific to this
region
In the first phase of the planning process the SEER team
conducted a preliminary inventory of the most promi-
nent natural and cultural tourism resources within the
region This information was used to identify specific
venues that could be developed to offer adventure eco
cultural religious and wellness oriented tourism activi-
ties that would appeal to both domestic and interna-
tional markets An illustrated summary of the recom-
mendations from this phase of planning included prelimi-
nary conceptual plans for each of the potential tourism
venues was prepared and submitted to the local govern-
ment for review and approval
Phase two of the Dege County Tourism Development
Master Plan process focuses upon the creation of a de-
velopment phasing strategy that prioritizes the initial
tourism venues to be planned in detail Several trekking
routes that vary in length from two to five days in dura-
tion have been identified and are undergoing detailed
planning Infra-structure asessment of towns such as
Dege Manigango and Dongzar are being conducted to
create tourist oriented service centers Specific natural
and cultural resources such as hot springs sites and key
monasteries are being studied and planned for develop-
ment as spa and wellness retreats
A major goal of the Dege County Tourism Development
Master Plan is to preserve and protect the unique reli-
gious and vernacular architecture of the district First
priority is to protect the Dege Parkhang Monastery and
printing house through designation as a UNESCO World
Heritage Site Built In 1729 The Parkhang is recognized
as the 3rd most important monastery in Tibet after The
Potala in Lhasa and Sakya monastery that is also a university
The Parkhang is significant as it houses an archives of approxi-
mately 217000 wood block prints of the Kangurs (sacred Ti-
betan scriptures) the Tengurs (commentaries on the scrip-
tures) and the only remaining history of Indian Buddhism
written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing
operations supply approximately 70 of the total sacred
scriptures to the monasteries of Tibet The Parkhang is also an
excellent example of the historic Kham style of religious archi-
tecture identifiable through specific colour combinations
symbolic motifs and construction techniques that are specific
to this region
Principles of sustainable tourism development have been con-
sidered from the beginning of the planning process to mini-
mize the potential impacts upon the local environment cul-
ture and economy Due to the lack for developed infrastruc-
ture throughout the region special attention is being given to
integrating alternative technologies into construction waste
management and energy conservation Development Guide-
lines will also be prepared to ensure that all new forms of
development do not negatively impact the natural and ver-
nacular landscape
Sustainability guidelines are also being introduced into the
Dege County Tourism Development Master Plan Operations
Strategy to ensure that the unique and sensitive natural and
cultural resources of this region are maintained Precedents
from similar contexts such as The Kingdom of Bhutan where
tourism has been established as a major industry have been
studied for applications in The Dege County Tourism Develop-
ment Master Plan to determine the appropriate types of tour-
ism to be introduced Policies and lsquoBest Practicesrsquo guidelines
such as accreditation criteria and operating codes for the tour
operators guides and outfitters will also be created to ensure
ongoing sustainability of the industry
SEER Team Projects Dege County Tourism Development Master Plan
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Dege Parkhang Cloister
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company Page 31
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Inside Story Headline
The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts
As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs
The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts
The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada
Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs
Mr Harry Measure
For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006
In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments
SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices
The SEER Company
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts
In all of his professional planning architecture and landscape architecture activities associated with resort recrea-
tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability
practices and technologies are considered
Mr Sam Gunderson
Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations
One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards
Dr Gary Grant
Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged
With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele
Inside Story Headline
Page 33
Page 33 The SEER Company
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 34 The SEER Company
Tourists want to explore the more remote parts of the
country In reality the tourists will be more discerning
and looking for something different They will look for
peace quiet stunning and diverse scenery and enjoy
exploring the area on foot They will stay in small rural
villages and eat local food thereby supporting the local
agriculture Its an exciting time to be involved in such a
positive step in tourism
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
This has provided experiences that have seen Gary in demand to speak about sustainable planning management
marketing and event practices at various conferences and meetings around the world These conferences included
the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia
Japan and British Columbia Canada These personal experiences and research findings are also taught to students as
part of his university teaching in tourism and business studies As a result of his continued outstanding contribution
to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend
award in 2009
Inside Story Headline
SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)
Page 35 The SEER Company
Generally speaking people
travel for two main reasons
to take a break and to
experience something new
SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to
improve the quality of life in host community
provide a high quality of experience for visitor and
maintain the quality of the environment on which both the host community and visitor depend
At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-
pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-
cess of mountain golf eco and spa wellness resort planning architecture development and operations training
British Columbia Canada
Calabogie Peaks All Season Resort
Master Plan Ontario Canada
City of Revelstoke Mt McKenzie
Resort Retail Strategy British Co-
lumbia Canada
Alta Bird Residential Neighborhood
Development Plan Utah USA
Perisher Blue NSW Australia Sum-
mer Development and Activities
Planning and Village Master Plan
guidance
Mons Recreational Vehicle Park +
Campground Concept Plan British
Columbia Canada
Red Mountain Resort Base Lands
Concept Plan British Columbia
Canada
Red Mountain Village Master Plan
British Columbia Canada
Hemlock Valley Development
Analysis and Concept Plan British
Columbia Canada
Strathcona Crescent Plan Mt
Washington Resort British Colum-
bia Canada
Mt Alyeska Resort Base Lands De-
velopment Plan Alaska USA
1994 Whistler Official Community
Plan British Columbia Canada
Timberline Village Master Plan
Fernie Alpine Resort British Colum-
bia Canada
Mount Washington Resort Master
Plan British Columbia Canada
Whistler 1992 Community Facilities
Needs Analysis British Columbia
Canada
Monte Cristo Heights Concept Plan
Red Mountain Resort British Co-
lumbia Canada
Red Mountain Resort Residential
Lands Development Plans British
Columbia Canada
Ravenrsquos Nordic Center Concept
Plan Mt Washington Resort British
Columbia Canada
Canmore-West Benchlands Area
Structure Plan Canmore Alberta
Canada
Apex Mountain Resort Master Plan
Lantian Lake Mountain Resort Base
Facilities Plan Sichuan China
Valle de Las Lenas Resort Base
Lands Master Plan Mendoza Ar-
gentina
Chapelco Resort Mountain Facilities
Plan Pategonia Argentina
Gualing Mountain Resort Concept
Plan Hebei China
I-Star Dong Ling Shan Feasibility
Analysis Heibei China
Lantian Lake Mountain Resort
Szechuan China
Oak Valley Mountain Resort Korea
Hyosung Mountain Resort Korea
Kae-Ta Mountain Resort Korea
Kohap Sabuk Resort Korea
Hudson Bay Mountain Resort Mas-
ter Plan British Columbia Canada
Hudson Bay Mountain Estates
Neighborhood Plan British Colum-
bia Canada
Fernie Alpine Resort Master Plan
British Columbia Canada
Whistler Village + Village Expansion
Master Plans Canada
Silver Creek Golf amp Ski Ranch Village
Master Plan Colorado USA
Mountain Square Concept Plan
Whistler Village British Columbia
Canada
Highline Estates Master Plan Fernie
Alpine Resort British Columbia
Canada
Mount Washington Resort Local
Area Plan British Columbia Canada
Mountain Resorts and All Season Mountain Resort Planning
SEER Team Representative Resort Recreation + Tourism Projects
The SEER Company
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica
Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China
Redstone Golf Resort Community Concept Plan British Columbia Canada
Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada
Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada
Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada
Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA
Loomis Trail Country Club Residential Lands Master Plan Washington USA
Hazelmere Country Club Residential Lands Master Plan British Columbia Canada
Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada
Marina Gardens Estates Master Plan British Columbia Canada
Golf Resort Community Planning
Page 37 The SEER Company
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Arrow Head State Park Oklahoma USA
View Point RV Resort Arizona USA
The Point at South Mountain Golf Course Arizona USA
Fairfield Flagstaff Resort Arizona USA
View Point RV Resort Phase II Ari-zona USA
Gold Canyon Ranch Arizona USA
Tucson Country Club Arizona USA
Victoria Golf Club British Columbia Canada
Tucson Country Club Phase II Ari-zona USA
Rolling Hills Golf Course Tempe Ari-zona USA
Tucson Country Club Phase III Ari-zona USA
La Croix Links South Dakota USA
Scottsdale Camelback Resort Ari-zona USA
Shoreline Links at Carter Lake Iowa USA
Emerald Canyon Golf Course Ari-zona USA
Heather Golf Club Ohio USA
Boomerang Golf Course Colorado USA
Lemoore Municipal Golf Course Cali-fornia USA
Fields Ferry Golf Course Georgia USA
Legends Butte Golf Course Ne-braska USA
Brentwood Falls Golf Course Ne-braska USA
Clustered Spires Golf Course Mary-
Laguna Golf Club Phuket Thailand
Phoenix Valley Golf Club Haikou Hinan Island China
Oak Valley Golf Club Sanja Hainan Island China
Phoenix Hill Golf Club Anji China
Pai Hu Resort Golf Club Xiantou China
The Peninsula Golf Club Wuhan China
The Creek Course Taean South Ko-rea
Tycoon Golf Club Shenzhen China
Club Mow Golf Club South Korea
Queens Road Golf Club Chang Rai Thailand
The City Club Bangkok Thailand
The Deusatani Golf Club Bangkok Thailand
Valle Las Lenas Country Club Men-doza Argentina
Broadmoor South Golf Course Colo-rado USA
Muirfield Golf Course II Ohio USA
Cherry Hills Golf Course Colorado USA
Desert Hills Golf Course Arizona USA
Williams Air Force Base Golf Course Arizona USA
Ladera Golf Course New Mexico USA
Sherill Park Golf Course Texas USA
Cave Creek Golf Course Arizona USA
Lubbock Country Club Texas USA
Raccoon Creek Golf Course Colo-rado USA
Los Rios Country Club Texas USA
Meadowbrook Golf Course South Dakota USA
Hurlburt Field Air Force Base Golf Course Florida USA
Denver Country Club Colorado USA
The Hayden Golf Club Arizona USA
Phoenix Country Club Arizona USA
land USA
Eagles Landing Golf Course Maryland USA
Leersquos Hill Golf Course Virginia USA
North Links Golf Course Minnesota USA
Coyote del Malpais New Mexico USA
Kokopelli Golf Resort Arizona USA
Point Golf Course Kentucky USA
Cerbat Cliffs Golf Course Arizona USA
Great Hope Golf Course Maryland USA
Lake Powell National Golf Course Arizona USA
Isleta Eagle Golf Course New Mexico USA
Winding Creek Golf Course South Carolina USA
Cottonwood Country Club Arizona USA
Glen Canyon Country Club Arizona USA
Stock Farm Golf Course Montana USA
Barton Creek Golf Course Texas USA
Harbor Links Golf Course New York USA
Moon Valley Country Club Arizona USA
Hunterdon County Golf Course New Jersey USA
Buffalo Peak Golf Course Oregon USA
Towah Golf Resort New Mexico USA
The Golf Club at Wescott Plantation South Carolina USA
Juniper Hills Country Club Idaho USA
Riverview Golf Club Idaho USA
Paso Robles Resort and Golf Club California USA
Spanish Springs California USA
Golf Course Design and Construction
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Mount Washington Resort Village + Residential Design
Guidelines British Columbia Canada
Alyeska Resort Village + Base Lands Design Guidelines
Alaska USA
Downtown Heritage Conservation Guidelines Nelson Brit-
ish Columbia Canada
Gulf View Hillside Development Guidelines Nanaimo Brit-
ish Columbia Canada
Perisher Blue Resort Village Snow Management Guide-
lines Jindabyne Australia
Apex Mountain Resort Village + Residential Lands Design
Guidelines British Columbia Canada
Valle de Las Lenas All Season Resort Design Guidelines
Mendoza Argentina
Perisher Ski Resort Australia Brand Development and Im-
plementation
Australian Ski Areas Association Brand Development
Snow Australia Brand Development and Implementation
Black Pine Lodge Japan Brand development and Imple-
mentation
Hudson Bay Mountain Resort Development Code Brit-
ish Columbia Canada
Tyaughton Lake Wilderness Resort Neighborhood De-
sign Guidelines British Columbia Canada
Marina Gardens Estates Design Guidelines British Co-
lumbia Canada
Fernie Golf Estates Building Scheme Fernie Country
Club British Columbia Canada
Environmental Design Guidelines for Developing Diffi-
cult Terrain Whistler British Columbia Canada
Virgin Creek Village + Residential Lands Design Guide-
lines Alaska USA
Shuswap Landing Design Guidelines + Development
Regulations Kamloops British Columbia Canada
Whistler Village + Village North Design Guidelines Brit-
ish Columbia Canada
Fernie Alpine Resort Village Design Guidelines British
Columbia Canada
Highline Estates Design Guidelines Fernie Alpine Re-
sort British Columbia Canada
Winchelsea Estates Residential Design Guidelines Sur-
rey British Columbia Canada
Lotusland Resort Jinhu China
Tyaughton Lake Eco Resort Master Plan British Columbia Canada
Mountain Springs Resort Master Plan British Columbia Canada
Lillooet River Resort Master Plan British Columbia Canada
Peter Hope Lake Resort Master Plan British Columbia Canada
Driftwood Farms Spa + Eco- Resort Master Plan British Columbia
Canada
Shuswap Landing Community Master Plan British Columbia Canada
Jervis Inlet Marine Resort Master Plan British Columbia Canada
Squamish River Valley Adventure Resort Master Plan British Colum-
bia Canada
Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia
Canada
Wilderness Waterfront + Spa Resorts
Design Guidelines Development Regulations amp Resort Theming
Page 39
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Lotusland Resort Clubhouse Apart-
ments Townhomes + Villas Lo-
tusland Resort Jinhu China
Taiyi Golf Community Hotel and
Medi-Spa Chengdu Sichuan China
Lantian Lake Mountain Resort Day
Lodge Szechuan China
Snow Creek Lodge + Cabins Fernie
Mountain Resort British Columbia
Canada
Ravenrsquos Lodge Mt Washington Re-
sort British Columbia Canada
Slopeside Condominium Hotel Silver
Creek Golf + Ski Ranch Colorado
USA
Base Daylodge Silver Creek Golf + Ski
Ranch Colorado USA
Peter Hope Lake Lodge + Cabins Pe-
ter Hope Resort British Columbia
Canada
Canyon Woods West Vancouver
British Columbia Canada
Timberline Village Fernie Mountain-
Resort British Columbia Canada
Whistler Village Gateway Building
Renovation British Columbia Can-
ada
Fernie General Store British Colum-
bia Canada
Deer Run Morgan Creek Country
Club British Columbia Canada
Schooner Cove Hotel Fairwinds Re-
sort British Columbia Canada
Internet Cafe Whistler British Co-
lumbia Canada British Columbia
Canada
Black Pine Lodge Hakuba Japan
start up and operational procedures
and staff training
Hakuba Happoone Resort Nagano
Prefecture Japan Future considera-
tions
Aokiko Resort Japan
Pyeongchang Winter Resort South
Korea Ski Patrol Emergency Man-
agement and Operations
Secret Garden Resort Chongli He-
bei Province China
Hudson Bay Mountain Resort Brit-
ish Columbia Canada
Horseshoe Valley Resort Ontario
Canada
Perisher Blue Resort Jindabyne
Australia
Whistler Mountain Resort British
Columbia Canada
Australian Ski Patrol Association
Emergency Management Training
Canadian Ski Patrol System Training
and Development
Georgia Resort Development Mar-
ket Feasibility Initial Analysis
Arai Resort Japan Market and De-
velopment Pre ndashanalysis
Resort Management Training Operations and Start-up
Resort Buildings and Interior Design
The SEER Company
Balaklava Lodge + Cabins Conceptual
Designs British Columbia Canada
KLM Resort Condominiums Canmore
Alberta Canada
Fitzsimmons Building Renovation
Whistler British Columbia Canada
Jervis Inlet Lodge Jervis Inlet Marine
Resort British Columbia Canada
Wildwood Townhomes Mount Wash-
ington Resort British Columbia Can-
ada
Olympic Nordic Training Center
Mount Washington Resort British
Columbia Canada
Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada
King Fir Lodge Facilities Program
Fernie Mountain Resort Canada
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Kootenay District Victorian Mining Town Architecture
and Urban Conservation Guidelines British Columbia
Canada
Dege County Tibetan Autonomous Region Tourism
Development Plan
University of Canberra Event Development Course
Lecturer
Whistler Institute strategic development plan and
curriculum research
Review and assist in the development on behalf of
Tourism NSW NSW Department of Industry and In-
vestment Australia
Regional Sydney Business Plan
Snowy Mountains Marketing and Develop-
ment Action Plan 2010-2012
Marketing and Development Action Plan
2011-2012 South Coast Region
Marketing and Development Action Plan
2011 Riverina Region
Strategic Business Plan 2010-2012 Capital
Region
New England North West Region Strategic
Plan 2010-2012
Northern Rivers Region Demand Building
Funding Application 2011
Tweed River Shire Strategic Marketing and
Promotion Plan
2010 Marketing Plan for the Hunter Regional
Tourism Organisation
Tourism North Coast Marketing and Develop-
ment Action Plan 2011
New England North West Region Strategic Plan
2010-2012
Murray Region Tourism Board Strategic Plan
2011-2013
Tourism Snowy Mountains Strategic Plans
2001 -2011
Snow Australia Strategic Proposal to the NSW
Government 2010
Snow NSW Marketing Plan and Partnership Proposal
Marketing and Development Action Draft Plan for Re-
gional NSW
Tumbarumba Draft Tourism Strategy
Snow Australia Strategic Marketing and Development
Research and Plan Development
NSW Tourism Attraction Signposting Assessment Com-
mittee
Forum of Regional Tourism Organisations Board Mem-
ber
Tourism Australia National Alpine Landscapes Planning
Committee
Tourism Australia National Alpine Landscapes Commit-
tee
Destination Jindabyne Committee
2012 Post- Disaster Tourism Recovery Workshop Ha-
kuba Japan
Australian Capital Territory 2013-2020 Strategic Tour-
ism Plan Development Centre for Tourism Research
Project Manager
NSW Harvest Trail Consultative Group
NSW Food and Wine Development Network
NSW Wine Touring Strategy Draft Plan
Surfing NSW Strategic Development Plan
Tourism Planning and Development
Lotusland China Stone Laying Ceremony
Page 41 The SEER Company
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 43 The SEER Company
Corp of Delta Marina Gardens Architecture Review
Committee British Columbia Canada
Takini Hot Springs Resort Visioning Workshop Yukon
Canada
Resort Municipality of Whistler Design Review Panel
British Columbia Canada
Mt Washington Resort Design + Development Review
British Columbia Canada
Whistler 2000 Community Visioning Workshop British
Columbia Canada
Municipality of Anchorage Mt Alyeska Resort Plan-
ning Workshop Alaska USA
CSRD Mt Washington Planning Committee British Co-
lumbia Canada
Resort Municipality of Whistler Official Community Plan
Review British Columbia Canada
Silver Creek Golf + Ski Ranch Visioning Workshops
Colorado USA
Town of Fernie Fernie Mountain Resort Visioning
Workshop British Columbia Canada
Town of Revelstoke Mt McKenzie Resort Develop-
ment Retreat British Columbia Canada
Mt Washington Alpine Resort Development Planning
Workshops British Columbia Canada
Resort Municipality of Whistler Design Panel British
Columbia Canada
Calabogie Peaks Resort Design Charrette Ontario Can-
ada
Silver Star Resort Residential Design Awards Commit-
tee British Columbia Canada
City of Rossland Red Mountain Resort Visioning Work-
shop British Columbia Canada
Powder Mountain All Season Resort Visioning Work-
shop Utah USA
Mt Alyeska Base Lands Development Workshop
Alaska USA
Ski Smithers Resort Design Charrette + Planning Work-
shops British Columbia Canada
ANC Resorts and HotelsDistrict of Jinhu Government
Resorts Development Seminar
Valle de Las Lenas Resort Development Workshops
Mendoza Argentina
Verbier Green Positioning Summit Verbier Switzerland
ARTN Conference Townsville Queensland Australia
Tourism Sustainability in Remote Locations Workshop
Sun Peaks Resort Association Canada Revisitation and
Future Tourism Growth presentation and workshop
Destination Jindabyne Australia Sustainability and Events
work shop
NSW National Parks Regional Advisory Committee
Tourism NSW ndash Snowy Mountains Product Development
Workshops
Regional Tourism Partnership Planning Workshops ndash Tour-
ism Snowy Mountains
Snowy Mountains Consumer Perceptions Workshops
Kosciuszko Alpine Way Australia Development Strategy
Workshop
Hakuba Tourism Future Development Workshop
2012 Post- Disaster Tourism Recovery Workshop (Convener)
Hakuba Japan
Tourism Australia National Landscapes Planning Committee
and Workshops
ASAA Snow Australia Planning Workshops
Genting Secret Garden China Summer Activities and Mar-
keting Development Workshop
Regional Travel and Planning Workshop - Destination
Jindabyne
Visitor Economy Taskforce Workshops and Regional Facilita-
tion Group
Australian Alps National Landscapes Steering Committee
Australian Alps National Landscapes Branding and Experi-
ences Audit Workshops
Australian Alps National Landscapes Planning Committee
Kosciuszko Alpine Way Touring Route Steering Committee
Destination Jindabyne Executive Committee
Tourism Snowy Mountains Chair and Executive Director
Alpitec Conferences 2010-2013 Beijing Speakers
Howe Sound Community Futures Board BC Canada
Resort Planning Workshops amp Committees
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Located in the Los Andes mountains
of Argentina Las Lenas Resort has
long been a global destination for
skiers The SEER Company was re-
tained to master plan a major ex-
pansion of the resortrsquos mountain
recreation facilities and base lands
Proposed mountain facilities include
overhead cable lifts to the peaks of
Bora Bora Paraiso and Soldado
Peaks The proposed lift systems will
expand the ski terrain by 400 and
to over 5000 vertical feet
SEER also prepared a Land Program
year round activities program and a
development strategy as part of the
Base Lands Master Plan process
These tasks involved retro-planning
of the existing Village analysis of
future development sites and iden-
tifying a market position that would
attract local and international tour-
ists The base landrsquos expansion pro-
gram proposes a new mixed use
village and hillside residential
neighborhood totaling approxi-
mately 8000 beds a second village
of 1200 beds and a golf and Nordic
skiing community
Proposed amenities and activities
include an ice arena golf course
equestrian center polo fields desti-
nation spa downhill mountain bike
parks and multi-use trail system
The architecture and landscape de-
sign theme for Valle de Las Lenas
Resort will express itrsquos high desert
mountain setting by using native
building materials and indigenous
drought tolerant vegetation
SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina
The SEER Company Page 45
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers
All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings
The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature
Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting
A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities
Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom
SEER Team Projects Brew Creek Lodge British Columbia Canada
The SEER Company Page 47
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-
serve in the Jinhu Lake agricultural district near Nanjing China
The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of
urban living SEER prepared a land program that identified different building types for nightly rental accom-
modation and a variety of amenities and activities to guide the master planning process
The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as
themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A
central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and
amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is
also planned in the local historic architectural style to provide guests with retail and dining opportunities
To minimize development impacts upon the environment and to reduce ongoing operational costs SEER
also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and
sustainable tourism practices
SEER Team Projects Lotusland Resort Jinhu China
The SEER Company Page 49
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The Resort Municipality of Whistler has been the home of SEER person-
nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-
volvement in the planning and operations of this internationally re-
nowned mountain resort destination
As Senior Development Planner for local government during the early
1990rsquos Harry Measure was responsible for very complex planning and
development tasks During this time Whistler Village more than dou-
bled in area to include Whistler Village North Harry coordinated the
Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-
departmental referral process for project review and approval He also
facilitated master planning and detailed planning studies prepared de-
sign guidelines and processed the permitting of major buildings and
urban design projects
These tasks required frequent presentations to Municipal Government
Council the Planning Commission and interaction with private sector
groups to ensure proposed projects would be of the standards that sus-
tain Whistlerrsquos success
The SEER Company has also completed several building and urban de-
sign projects in Whistler including retail residential commercial and
restaurant facilities
SEER Team Projects The Resort Municipality of Whistler
The SEER Company Page 51
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill
to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-
pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola
from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village
that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that
total 9000 beds and 110000 sq ft of Village Core retail
Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master
plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000
square feet
To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as
hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system
planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all
neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property
setbacks to ensure privacy and to maintain the forested setting
The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design
theme and to provide design information and construction materials and methods appropriate to the Hudson Bay
Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared
by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are
being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the
Development Code and construction practices
SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada
Page 53 The SEER Company
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a
key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination
SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community
Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a
build-out of 2200 dwellings set by the Official Community Plan
A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-
reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-
homes were also planned in the Village
The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity
to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very
steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and
visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure
that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt
Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the
most environmentally responsible resort in the province
SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada
The SEER Company
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include
skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing
The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform
Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of
all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining
childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-
hood
A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings
will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the
historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-
ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year
round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will
incorporate indigenous and ornamental species that introduce variety and seasonal color
Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in
out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express
natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting
Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin
Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The
design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York
SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada
The SEER Company Page 55
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course
Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite
Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate
This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards
SEER Team Projects Desert Willow Course Palm Desert California
Page 57 The SEER Company
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts
The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule
Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs
SEER Team Projects The River Course at Keystone Resort Colorado USA
The SEER Company Page 59
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country
Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-
tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the
Pinehurst Estates development
Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the
presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-
mentally sensitive lands within the site and the creation of a walking trail system
Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-
ket The architecture and landscape architecture design expresses forms materials and colors appropriate to
country club living in a western coastal environment
SEER Team Projects Pinehurst Estates Vancouver Canada
Page 60 The SEER Company
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features
marina facilities a golf course a retail village community meeting and interior recreation facilities a
multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-
all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff
also conducted design review of proposed buildings for conformance to the Marina Gardens Estates
Design Guidelines
Inside Story Headline
SEER Team Projects Marina Gardens Estates
The SEER Company Page 61
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-
ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately
50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes
and luxury villas totalling one thousand units
The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for
the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-
door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese
and Western design
SEER Team Projects Lotusland Resort Jinhu China
Page 63 The SEER Company
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
SEER Team Spa Projects
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 65 The SEER Company
SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental
The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction
i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million
in the area
In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept
concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)
In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing
A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism
SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries
Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)
For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-
LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi
For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments
Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)
In Russia Schletterer has developed a
Schletterer clients ndash public sector
Schletterer clients ndash private sector
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern
British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26
rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian
zones nesting habitat steep terrain and maintaining the existing ground and forest cover
The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative
functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-
manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects
the rustic style of the high country ranch buildings of the region
SEER Team Projects Peter Hope Lake Resort British Columbia Canada
The SEER Company Page 67
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 69
Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada
This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services
The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism
SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada
The SEER Company
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 71 The SEER Company
As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success
The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada
The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada
SEER Team Projects Resort Retail Planning and Design
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-
forming from a resource based economy to an all season resort community Increasing development pres-
sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern
about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the
downtown commercial core and communityrsquos unique sense of place
The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for
the downtown core and other commercial precincts within the community Trec International has the exten-
sive experience in market analysis programming and tenant mix strategies required to achieve optimum
retail environments in resort and tourism settings SEER has associated
with Trec International on many projects contributing expertise in re-
sort planning urban design and architecture Throughout the planning
process Trec and SEER drew upon their extensive research base and
experiences related to retail planning in other all season resorts where
shopping is recognized as the most popular year round activity
The Town of Revelstoke Retail Strategy projected demographic and
market trends quantified existing retail types and future needs and
identified specialty retail appropriate to an all season resort commu-
nity The Retail Strategy also defined retail precincts within the town
boundaries where specific retail types and appropriate scale would best
be suited The SEER Company prepared zoning architecture urban de-
sign and signage and lighting recommendations for each retail zone to
establish individual identities
SEER Team Projects Town of Revelstoke Retail Strategy British Columbia
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 73 The SEER Company
Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store
fronts the main Gondola skier staging area in the village core The store provides the sales of convenience
items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort
residents and visitors
The storersquos thematic design is based on a late 19th Century Victorian era general store common to British
Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-
riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in
the region while the millwork was meticulously detailed to suit specific merchandising requirements
SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-
den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon
the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that
will feature a commercial retail village at build-out
Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-
lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an
appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as
types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements
itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy
SEER Team Projects Secret Garden Resort Retail Strategy Chongli China
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin
Lee-Gartner
This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with
lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and
conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run
and staging lift for apregraves ski activities
Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing
short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-
struction the forest cover was retained and a stream running through the site was enhanced as a key landscape
feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels
and lodges built in the National Parks of the North American inter-mountain west
A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors
SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada
The SEER Company Page 75
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort
development in China at the time the second largest resort and recreation oriented development after Disney in Shang-
hai
Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China
SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken
SEER Team Projects Genting Secret Garden China Start-up Training and
Operations
The SEER Company Page 77
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning
Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-
voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-
ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and
ancient villages
As part of its development management sought expert advice on activities development for guests staying overnight As
part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs
of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-
ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated
the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-
tivities for future development of this ongoing project
The SEER Company Page 79
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an
annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great
opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos
responsibilities included the management and development of the resortrsquos marketing including ancillary properties
Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and
OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all
resort food and beverage outlets and restaurants
The tasks included the research management development and implementation of the new Perisher brand and the
strategy associated with this development and management of Perishers web site its growth and analysis web
site and online media advertising and development of social media (including Facebook Twitter etc) and develop-
ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow
and wind management guidelines for the master plan for the new Perisher Village development recognised by the
NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of
Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award
for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan
Ongoing strategic development adjustment and management of associated change in a seasonal business that was
in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required
SEER Team Projects Perisher Australia
Page 81 The SEER Company
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The SEER Company
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere
SEER Team Projects The Whistler Institute
Page 83 The SEER Company
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 85 The SEER Company
SEER Team Projects Event and Activities Development and Management
Over many years SEER Principal Gary Grant has been involved in the development staging and management of
events across a wide array of genres These include high level international sporting events (including at World
Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and
Wine events Carnivals and Fairs and many more
Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-
signed to engage local stakeholders and community to ensure value is returned and future sustainability
Events that fall into the above categories include the
Wild Winter Weekend an event held annually for 20
years the Xtreme Winter Games Burton International
Snowboard Mountains to the Sea Mountain Bike
Race Sculpture by the Lake Jindabyne Art Show Tum-
bafest Sydney Winter Festival The Footy Show North
Face Open at Secret Garden in China and many other
Television programs (eg National Geographic) de-
signed to highlight the beauty and facilities of the re-
sorts and National Parks
In addition Gary has lectured in Event Development
at the University of Canberra Australia and has been
involved in event planning and event consultancy in
various countries
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Government Projects
Heritage Architecture and Urban Conservation Guide-
lines for the British Columbia Governments Heritage
Conservation Branch
Whistler Official Community Plan Amendment for the
Resort Municipality of Whistler
Whistler Village Design Guidelines for the Resort Mu-
nicipality of Whistler
City of Revelstoke Retail Strategy Revelstoke British
Columbia
Mt Washington Resort Area Structure Plan for the
Comox Strathcona Regional District British Columbia
Tourism NSW Australia Regional Development Plan-
ning Advisor
Destination NSW Product Development Regional Co-
ordinator
NSW Trade and Investment Regional Infrastructure
and Service Regional Event Funding Coordinator
Regional Development Australiamdashregional sub commit-
tee
Australian National Alpine Landscapes Steering Commit-
tee
Director Forum of Regional Tourism Organisations
Tourism NSW Advisor to Director Regional Development
Tourism NSW Advisor to Director Sydney and Events
GM and Executive Director Tourism Snowy Mountains
Centre for Tourism Research University of Canberra Pro-
ject Coordinator
Accessible Alpine Tourism Project
Dege County Tibetan Autonomous Region Sichuan Gov-
ernment Tourism Evaluation
The SEER Company Page 87
SEER Team Projects Government Projects
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Where SEER Works
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
SEER personnel have been recognised for
their achievements in many areas both
personally for their contributions and col-
lectively of part of a talented and diverse
team of professionals Some examples of
these accolades include
Harry Measure
Chairman and 2010 Conference Plenary
Speaker Session 40 lsquoSustainable Tourism
and Mountain Resort Developmentrsquo at
UN Conference lsquoGlobal Change + the
Worldrsquos Mountainsrsquo Perth Scotland
Member Expert Panel lsquoBuilding Sustain-
able Mountain Resort Communitiesrsquo
2010 Verbier Green Pioneering Summit
organized by Prince of Wales Foundation
+ UN Environmental Program
Invited Speaker 2010 + 2011 Asia Pacific
Snow Sport Conferences Beijing China
Recognition of industry contribution pro-
file Ski Canada Magazine Dec 2007
British Columbia Provincial Government
Starfish Award for Environmentally Re-
sponsible Tourism Canada
Member International lsquoExpertrsquo Review
Committee Swiss National Science Foun-
dation Program 34 lsquoSustainable Develop-
ment of the Built Environmentrsquo 2004-6
Switzerland
Invited Speaker Native Investment amp
Trade Association lsquoAboriginal Real Estate
amp Resort Developmentrsquo 2002 Conference
Vancouver Canada
Co-Chairman International Resort Forum
lsquoDeveloping Marketing amp Managing Des-
tination Resorts Into the Next Millen-
nium (2002 Whistler Canada 1998
Snowbird Resort USA)
Invited Speaker 1994 International Win-
ter Cities Annual Conference Anchorage
USA
Featured Speaker lsquoEconomic and Social
Impacts of Winter Resort and Tourism
Developmentrsquo Department of Natural
Resources State of Alaska USA
Keynote Speaker ldquoDesign Considerations
in Resort Developmentrsquo 1991 American
Institute of Architects Conference Whis-
tler BC
Dr Gary Grant
National Tourism Legend Award
(Australia) - presented 2009 (awarded
once every ten years
Tourism Snowy Mountains Recognition of
Contribution Award
NSW Director Generals Award in Recogni-
tion of Outstanding Service to Education
and Training
Life Member Australian Ski Patrol Inc for
contribution to training and development
1988 Australian Bicentenary Award for
contribution to Australian Sport
Letter of commendation NSW Department
of Trade and Investment
Letter of commendation Tourism NSW
2012
World Travel Awards Best Ski Hotel 2010
Luxury Tourism Awards Best On-Snow
Hotel Mountain Resort CHA China Hotels
Awards 2014
Invited Speaker on tourism and resort
development and sustainability at various
conferences including the 2011 Sustain-
able Regional Tourism Conference Aus-
tralia 2011 Sun Peaks Resort Association
2012 Alpitec conference Beijing 2015
Perth Mountain Sustainability Conference
Heinz Schletterer
M e d i t a r a n a G e r m a n y ( h t t p
wwwmediteranade) ndash Health amp Spa
Awards ndash Best Thermal Resort 2012
H ot e l An d r e u s I t a ly ( h t t p
wwwandreus itdehotel -andreus
auszeichnungen) ndash Health amp Spa Awards ndash
Best Destination Spa 2012
Jagdhof Spa Hotel Austria (wwwhotel-
jagdhofat) - Relax Guide ndash Spa Award
2013
Mohr Life Resort Austria (wwwmohr-life-
resortat) - Relax Guide ndash Spa Award
2013 2 Lillies
S p o r t h o t e l S t o c k A u s t r i a
(wwwsporthotel-stockcom) - - Relax
Guide ndash Spa Award 2013 3 Lillies
Center Parcs UK ndash Aqua Sana Spas Nation-
wide ndash The Good Spa Guide ndash Nominated
for Best Destination Spa 2012
Royal Spa Kitzbuumlhel (now Kempinski das
Tirol) - Senses Wellness Award 2010
Dr Martin Price
2007 Nobel Peace Prize shared with for-
mer US Vice-President Al Gore
2012 King Albert Award the citation
states that ldquoMartin Price with his excep-
tional knowledge and his editorial com-
petence has played a vital role for the
mountains of the worldrdquo He was the first
UK-based scientist to receive this prestig-
ious award
Director for Mountain Studies Chair-
holder UNESCO Chair in Sustainable
Mountain Development
2nd Prize Zayed International Prize for
the Environment (as Lead Author
Millennium Ecosystem Assessment)
Distinguished Service Award Interna-
tional Union of Forestry Research
Organizations
Gold Medal Faculty of Science Charles
University Prague
Michael H K Wong
Fellow of the Royal Architectural Insti-
tute of Canada since 2012
Winner of the Luban Award the most
prestigious award given to an architect or
engineer in China for excellence in design
and construction
Former Associate Professor (appointed
by status) at the University of Toronto
Canada
Member Board of govenors colegio
Diocesano de San Jose Macau since 2009
Senior Advisor of Planning and Economic
Development for Chongqing Chengdu
Zhuhai Guilin and Haikou China
Sam Gunderson
Harbour Links Golf Course Environ-
mental Improvement Award State of
New York USA Department of Environ-
mental Quality
The SEER Team Awards and Recognition and Service
The SEER Company Page 89
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Page 90 The SEER Company
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
His (Gary) ability to lead and
influence special interest groups
and stakeholders is
unquestioned
Dr Richard Hemsworth FAIM
Director of Strategic Policy and Projects
NSW Trade and Investment Regional
Infrastructure and Services
Gary can articulate the big
pictureand engage and unite
different agendas into a common
outcome He doesnrsquot just have a point
of view he has a solution to go with it
Andrew Sargant
DirectormdashRegional Tourism
Destination NSW
SEER Team Testimonials
Gary was outstanding in his leadership
creativity and effectiveness hellip he played a
pivotal role for us to obtain government
grants to appoint appropriate consultants to
manage the consultancies to assess and revise
reports for both the process of reaching our
objective and the realisation and
implementation of the agreed goals His work
was timely detailed and well considered
Andrew Ramsay CEO ASAA
We were eager to work with
Schletterer in the area of beauty
and spa because all their
installations are utterly
outstanding
wwwmohr-life-resortat
Their willingness to put in that extra
effort puts them in the highest league of
spa specialists
Andreas Mattmuller Moumlvenpick Resort
The team have shown an immense
amount of creativity and sensitivity
and have found a unique way of
implementing the topics pleasure and
well-being Hotel Sackmann ndash Mr
Sackmann
You (SEER) have done a good
jobhellipappreciation of what
work has been done
Lim Chee Wah
Owner Secret Garden Resort
Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)
Hakuba47 Matsukura
Having worked with Schletterer we
are convinced that the company is
the non plus ultra in the spa
industry Schletterer reigns the spa
industry
wwwbayerwaldhofde
Page 91 The SEER Company
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059
Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or
Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059