The Security Value Chain
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Transcript of The Security Value Chain
Security Value Chain
The Business of Security Value
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound Logistics
OperationsOutbound Logistics
Marketing & Sales
Service
Margin
Porter’s Value Chain
You
Inbound Logistics
OperationsOutbound Logistics
Marketing & Sales
Service
Your NEW Value Chain
Inbound Logistics
The number one raw material for the business of security is INFORMATION!
Where do you get it from?How do you store it?
OperationsThis is where you add VALUE!
What value do you add to the information?What new information do you create?What is it that you and your team do?
Outbound Logistics
Getting that VALUE out to your customers.
Who is your customer?How do you package the information?Is it easy to get?Is it easy to use?
It’s all about the DELIVERY.
Marketing & Sales
Better than a Security Awareness Program!
Create demand for your services.Pulling instead of pushing.
It’s about CONSTANT communication!
ServiceThis is where you maintain VALUE!
High touch, high frequency.Strengthen your brand.Broaden your reach.Set SLAs. Live up to them!
Incorporate criticism into improvements.
Inbound Logistics
OperationsOutbound Logistics
Marketing & Sales
Service
Vulnerability Data
Prioritizing Reporting Educating Training
Patch Alerts Correlating Self-Serve Advertising Support
Event Streams Analyzing Face-to-Face Marketing Response
User Inquiries ValidatingDecision Support
Selling Engagement
Sample Service MapValue Chain
Key Functions
Inbound Logistics
Vulnerability Data
Patch Alerts
Event Streams
User Inquiries
Inbound Logistics MetricsLook for trends.
Time to remediate.Security events by demographic.% of patches released vs. relevant.Common user inquiries.
Operations
Prioritizing
Correlating
Analyzing
Validating
Operations MetricsMeasure efficiency ruthlessly
# of systems changed in/out of maintenance window.# of projects with security oversight.Time to decommission accounts.
Outbound Logistics
Reporting
Self-Serve
Face-to-Face
Decision Support
Outbound Logistics MetricsIt’s about engagement
% reports read.Size of communication audience.# of project meetings attended.Frequency of customer contact.Don’t forget packaging!
Marketing & Sales
Educating
Advertising
Marketing
Selling
Marketing & Sales MetricsDemand generation
% of org educated.# of hits to security portal.# of project security checklist downloads.“Pipeline” of projects.# of contacts before engagement.
Service
Training
Support
Response
Engagement
Service MetricsStay connected
Scheduled training events.# of security related support calls.# of reported incidents per unit.Time from call to response.% of returning callers.% of users trained.
Brandon DunlapManaging Director of Research
[email protected]: @bsdunlap
Brightfly, Inc.www.brightfly.comTwitter: @brightfly
Questions?