The Secret of Social Media SuccessTools: twitter.search.com is easy to use. So are twellow & tweepz....

The Secret of Social Media

Success

by

June Dean

1st Annual Conference & Exhibition ‘Sharing – Communicating –

Developing - Improving’

Agenda

• Getting started

• Got a profile – now what?

• Content is King

• Successfully integrating social media into your

overall strategy

• Top social media tips for the serviced apartment

industry



So how do I get started?



Getting started – your target market



Who is using what sites



Getting started

• Get a good Profile

– Keywords to help people find you, your experience,

you skills, your business.

– Get someone to write it for you

• Photo or logo – don’t be faceless or 10 years

younger



Getting started

• Have a good Website / blog to link to – to tell

people more

• Choose your message

– Expert in your field, sharing knowledge

– Campaign

– What are you going to say?



Content is King

• What are you going to say?

• Where are you going to say it?

Website

Blog



Generating Content

• Guest Authors

• What’s going on in your area

• Promoting local events

• Grow a content antennae

scanning the web, newspapers, magazines, email, and

even your own personal experiences for interesting

items to blog about

Always ensure it contains:

Your Keywords

Links to your website or pages



Scheduling your content



Linking all the Pieces

Website Blog

Twitter Facebook



Results – London Lets

Website

100,000 visitors per month

75% - Organic (non paid)

95% of bookings on-line

Twitter

1000 tweets, 600 followers

Facebook

Tight community

Direct interaction with the

company



Blog

100’s of blogs re-posted

Guest blogging

Derek Gallimore

Managing Director

“there is no magic recipe for this SM the

answer is simply time - spent in many

many man-hours of content generation and

community interaction across many months

and years - and a genuine interest in the

subject matter and guest needs”

Top Sites - Top Tips



Facebook



https://www.facebook.com/ASpaceInTheCity

Promoting your Page

If you build it they will NOT come – promote it:

• Ads

• Get Likes

• Suggest to Friends

• Ask friends and fans to share

• Link to page in status updates

• Like associate pages

• Write on their wall –

• Fan Gates / Competitions



https://www.facebook.com/ASpaceInTheCity

https://www.facebook.com/

Social media - Twitter Essentials

• Create a professional branded profile

• Username should align with your business or other social networks.

• Create a memorable, informative bio that contains relevant key

words.

• Upload a photo of yourself, or your business logo.

• Create a branded, customized Twitter landing page.

Next…find people to follow!

1st Annual Conference & Exhibition

‘Sharing – Communicating – Developing - Improving’

Follow others

There are many ways to find others

to follow on Twitter.

Tools: twitter.search.com is easy to use. So are twellow

& tweepz.

Search by interest, name, location, key words.

Follow competitors to see what they’re doing & saying!

If you find someone interesting, see who THEY are

following. This is a great way to build a network of

people.



Get noticed

• Interesting tweets

• #FF

• # tags – create your own

• Retweets

• Comments and discussions

• Local Information / Events



Twips …

• Do

– Tweet interesting things

– Offer advice, knowledge, information

– Share links, pictures, resources

– Engage your followers, invite questions,polls

– Retweet messages if they are useful – check them out

– Tweet your blog posts

– Reply to others if interesting

– Have fun, enjoy yourself, be transparent, honest and respectful

– Follow targeted people



Linkedin – Profile & Company



Connections …



LinkedIn Connect



LinkedIn Groups



LinkedIn Share & Discussions - Connections



LinkedIn Share & Discussions - Groups



Monitor your results

• Monitor the results of your - it may be free but your time is valuable

• Have you achieved your original goal – reaching your target market ?

• Have you increased traffic to your website?

• Found new associates / suppliers?

• Had more subscribers? Votes? Bookings ….



Conclusion

• Decide on your target audience – which platforms do they use?

• What are you going to say to them – prepare a content schedule in advance integrated into overall marketing strategy

• Ensure good content is on your website and / or blog

• Always link back to your content

• Ensure you have the resources to be consistent

• Be imaginative

• Get social media advice if you need it



Thank You

Any Questions?

www.tef.me.uk

Email: [email protected]

Mobile: 07702424761

Follow me on twitter: www.twitter.com/junedean

1st Annual Conference & Exhibition

‘Sharing – Communicating – Developing - Improving’

http://www.tef.me.uk/

mailto:[email protected]

http://www.twitter.com/junedean

The Secret of Social Media SuccessTools: twitter.search.com is easy to use. So are twellow & tweepz....

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