The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Breaking Bad)
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13-Sep-2014 -
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Transcript of The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Breaking Bad)
![Page 1: The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Breaking Bad)](https://reader038.fdocuments.in/reader038/viewer/2022110113/54137b9b7bef0a40598b8e36/html5/thumbnails/1.jpg)
hello.We are social
![Page 2: The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Breaking Bad)](https://reader038.fdocuments.in/reader038/viewer/2022110113/54137b9b7bef0a40598b8e36/html5/thumbnails/2.jpg)
we are a conversation agency
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Built from the ground We’re a new kind of agency built for the age of social media.
up
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we are social
New York
São Paulo Sydney
Singapore
Milan
MunichParis
London
380 staff in 8 offices around the world
4
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We help brands listenunderstandengage
…in conversations.
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we are social
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we are social
The Final SeasonGO BIG OR GO HOME
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we are social
A completely fanatical audience
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we are social
So fanatical, they refer to themselves as addicts
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we are social
We knew they’d be talking…
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we are social
So how did we get them talking even more?
We knew they’d be talking…
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we are social
#BBaddictThe more you give, the more you get.
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we are social
#BBaddictIncentivizing fan engagement
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we are social
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we are social
![Page 16: The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Breaking Bad)](https://reader038.fdocuments.in/reader038/viewer/2022110113/54137b9b7bef0a40598b8e36/html5/thumbnails/16.jpg)
we are social
![Page 17: The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US (Breaking Bad)](https://reader038.fdocuments.in/reader038/viewer/2022110113/54137b9b7bef0a40598b8e36/html5/thumbnails/17.jpg)
we are social
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we are social
LimitationsMoving at the speed of everybody else
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we are social
No advanced scripts, screenings or plot points
We watched the season unfold in real time with everyone else
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we are social
Weekly team brainstorms analyzed top themes, quotes and characters
to inform each week’s strategy
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we are social
Tapping into existing conversations by creating content based on topics fans were already talking
about
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we are social
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we are social
And creating original content that surprised and delighted our fans
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we are social
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we are social
Our #AwkwardGuacamole post became a part of the
zeitgeist of the show, setting the standard for how fans
referred to a pivotal scene of the series.
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we are social
The Final EpisodeIn the days before the series finale,AMC aired a Breaking Bad marathon
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we are social
We pulled out all the stops to take advantage of this momentous event
and drive tune-in
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we are social
We recruited some of the biggest Breaking Bad
fanatics to live-tweet the marathon to
their over 1.8M followers
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we are social
We gave our fans multiple ways to say #GoodbyeBreakingBad leading up to the finale
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we are social
And let our fans say goodbye to each character of this amazing series
WALT JESSE HANK SKYLAR
SAUL WALTER JR. MARIE TODD
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we are social
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we are social
ResultsWe Are Social
content received
150% more
engagement than any
content than had been
produced for the show
Over
125,000BBADDICTS
in the first month, who achieved
Nearly
DOUBLED
Twitter followers
In two monthsIncreased fans by
1,400,000
Across all platforms
21 millionpoints
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Thank [email protected]