The Science Social Timing - Neil Patel · post your post post submissions during low-activity hours...
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Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blog. In the third and final part of this series we’re going to explore how timing can affect your blog readership. Data courtesy of Dan Zarrella (@danzarrella) and searchengineland.com (@sengineland). Note: the data below is presented in Eastern Time (EST) unless otherwise noted. The Science Social Timing of data courtesy of @danzarrella, @sengineland Timing & Blogging part 3 when do uSerS read blogS? 0% 40% 80% key Takeaway MORNING the highest percentage of users read blogs in the Night AM Hours PM Hours The chart to the left tells us when users report reading blogs. Most users read blogs throughout the day—not just at one specific time. 70% of users say that they read blogs (among other times) in the morning. Evening Afternoon Morning men vS. women: reading blogS aT nighT 0% 30% 60% key Takeaway a higher percentage of men read blogs in the evening and night Evening Night MEN Women Men Women Men blog viewS by day Sunday Wednesday Saturday 0 70 140 key Takeaway the average blog usually gets the most traffic on MONday blog viewS by hour 12am 6am 12pm 6pm 11pm 0 100 200 key Takeaway the average blog usually gets the most traffic around 11 am commenTS by day Sunday Wednesday Saturday 0 3 6 key Takeaway the average blog usually gets the most comments on satuRday commenTS by hour 0 4.5 9 key Takeaway the average blog usually gets the most comments around 12am 6am 12pm 6pm 11pm 9 am linkS by day 0 0.7 1.4 key Takeaway the average blog usually gets the most inbound links on Sunday Wednesday Saturday MONday & thuRsday linkS by hour 0 1.8 3.5 key Takeaway the average blog usually gets the most inbound links around 12am 6am 12pm 6pm 11pm 7 am linkS & Traffic by poSTing frequency 0 150k 300k key Takeaway If you post more than once per day, your chances of getting more unique views and inbound links are greater. Fewer than 1 post per day Inbound Links Unique views per month More than 1 post per day Inbound Links Unique views per month unique viewS by poSTS per day 0 0.9m 1.8m key Takeaway 0 8 15 23 30 The vertical coordinate represents the number of unique views per month. And the horizontal coordinate represents the number of posts per day. According to the data, as the number of posts-per-day increases, the number of unique views per month also increases. poSTing Time proS and conS post submissions during high-activity hours (day time) proS conS 1 2 More visitors. More comments and engagement. 1 2 Content gets buried by other posts. Loses prominence due to noise. Higher bounce rate due to noise. your post your post post submissions during low-activity hours (night time) proS conS 1 2 Less noise. More prominence. Easier front page promotion. 1 2 Fewer visitors. Fewer comments and engagement. your post your post PEOPLE PAY YOU. NOT PAGEVIEWS. KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Learn more at kissmetrics.com
Transcript of The Science Social Timing - Neil Patel · post your post post submissions during low-activity hours...
Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blog. In the third and final part of this series we’re going to explore how timing can affect your blog readership. Data courtesy of Dan Zarrella (@danzarrella) and searchengineland.com (@sengineland). Note: the data below is presented in Eastern Time (EST) unless otherwise noted.
The ScienceSocial Timing
of
d a t a c o u r t e s y o f
@danzarrella, @sengineland
Timing & Bloggingpart 3
when do uSerS read blogS?
0%
40%
80%
key Takeaway
MORNING the highest percentage of
users read blogs in the
Night
AM Hours PM Hours
The chart to the left tells us when users report reading blogs. Most users read blogs throughout the day—not just at one specific time. 70% of users say that they read blogs (among other times) in the morning.
EveningAfternoonMorning
men vS. women: reading blogS aT nighT
0%
30%
60%
key Takeaway
a higher percentage of men read blogs in the evening and night
Evening Night
MEN
WomenMen WomenMen
blog viewS by day
Sunday Wednesday Saturday0
70
140
key Takeaway
the average blog usually gets the most traffic on
MONday
blog viewS by hour
12am 6am 12pm 6pm 11pm0
100
200
key Takeaway
the average blog usually gets the most traffic around
11 am
commenTS by day
Sunday Wednesday Saturday0
3
6
key Takeaway
the average blog usually gets the most comments on
satuRday
commenTS by hour
0
4.5
9
key Takeaway
the average blog usually getsthe most comments around
12am 6am 12pm 6pm 11pm
9 am
linkS by day
0
0.7
1.4
key Takeaway
the average blog usually getsthe most inbound links on
Sunday Wednesday Saturday
MONday &thuRsday
linkS by hour
0
1.8
3.5
key Takeaway
the average blog usually getsthe most inbound links around
12am 6am 12pm 6pm 11pm
7 am
linkS & Traffic by poSTing frequency
0
150k
300k
key Takeaway
If you post more than once per day, your chances of getting more unique views and inbound links are greater.
Fewer than 1 post per day
Inbound LinksUnique viewsper month
More than 1 post per day
Inbound LinksUnique viewsper month
unique viewS by poSTS per day
0
0.9m
1.8m
key Takeaway
0 8 15 23 30
The vertical coordinate represents the number of unique views per month. And the horizontal coordinate represents the number of posts per day. According to the data, as the number of posts-per-day increases, the number of unique views per month also increases.
poSTing Time proS and conS
post submissions during high-activity hours (day time)
proS conS
1
2
More visitors.
More comments and engagement.
1
2
Content gets buried by other posts. Loses prominence due to noise.
Higher bounce rate due to noise.
yourpost
yourpost
post submissions during low-activity hours (night time)
proS conS
1
2
Less noise. More prominence.
Easier front page promotion.
1
2
Fewer visitors.
Fewer comments and engagement.
yourpost
yourpost
PeoPle Pay you. Not Pageviews.KISSmetrics is a powerful web analytics solution that helps you make
smarter business decisions. Learn more at kissmetrics.com
