The Science of Beauty ® Brilliance Fire Sparkle The Global Leader in Diamond Brilliance, Fire and...
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Transcript of The Science of Beauty ® Brilliance Fire Sparkle The Global Leader in Diamond Brilliance, Fire and...
The Science of Beauty®
Brilliance Fire Sparkle
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Ever since I have purchased my first Gemex certified ring, I have not bought any more diamond jewelry without it!
I am truly convinced that diamonds bought without a Gemex certificate isn't worth the other papers that diamond may have.
-Stephanie Karen Munn
Diamond Consumer
Washington, USA
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Proven to Increase Diamond Sales &
Margins
Bright Ideas for Beautiful Diamonds
Focus on the romance of diamondsIncrease Margin on every diamond soldSell certified diamond beautyEasy for the consumer to understandIncrease consumer confidence and trust
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
GemEx Background
Randy Wagner– BSEE, MSEE, GemEx Founder, Diamond
Consumer Kurt Schoeckert
– BSME, GemEx Founder, Diamond Consumer
The Diamond ‘Cut’ Debate What consumers want in a diamond
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
The BrillianceScope®
The global leader in diamond Brilliance, Fire & Sparkle Certification
What is Light Performance
Light Performance can’t be predicted, it must be measured
Scientific, Objective and Independent Measurement!
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
The BrillianceScope
GemEx retains ownership of all BrillianceScopes
Nearly 200 units installed around the world
Over 2 million diamonds have been measured, and sold with GemEx Certificates
Diamonds sold with GemEx in USA, UK, Europe, India, HK and China
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
The GemEx Certificate
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Increasing Sales and Profits – GemEx’s Strong Track Record
GemEx pioneered the concept of measuring light and certifying a diamond’s brilliance, fire and sparkle
More than 3,500 retail doors and their suppliers have increased diamond sales and margins
Millions of diamonds have been measured and processed for GemEx Certificates
Major Chain Programs utilizing GemEx The Leo Diamond Radiant Star Star 129 Tolkowsky And More
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Increasing Sales and Profits – GemEx’s Strong Track Record
Over ten years of proven success in helping dramatically increase sales and profits. Three examples:
GemEx Survey - $6200 vs. $9200 diamonds
Retail Chain A 30% of Customers were willing to pay 25% more
Retailer B 1st year: loose diamond sales doubled. Loose Diamond Sales for December 2005 were up 56%
New diamond line with The GemEx Certificate was the major contributor to increase. Two ‘Very High’ ratings and one ‘High’ rating on The GemEx Certificate.
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
How does GemEx help Retailers sell diamonds?
www.gemex.com/training GemEx Certificate GemEx BrillianceScope
Viewer GemEx Live Report
online and interactive
GemEx Mobile m.gemex.com
GemEx Training
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Selling Diamonds with GemEx
• We have all been to restaurants or events with hundreds of diamonds in the room…One or two of those diamonds stand out…What makes those diamonds stand out?
• Superior Brilliance, Fire & Sparkle!
• Show your customers the Certificate and explain that each individual diamond is certified for its Light Performance
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Selling Diamonds with GemEx
• Use the Viewer to show the differences in diamond Light Performance
• What does your customer prefer?
• Choose a beautiful diamond using the Viewer and Certificate
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
www.gemexlive.com
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Selling Diamonds with GemEx
• GemEx Live Report
• How often do your customers want a 2nd opinion from family and friends before they buy?
• How do you convince a customer who is comparison shopping?
• What if your customer could show their diamond to someone else without leaving your store?
• When your customer is home at night, how exciting will it be when they can see your diamond online?
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Selling Diamonds with GemEx
• Use the internet to your advantage…put the diamond id on your business card along with your website link to www.gemexlive.com
• Keep your connection with your customer
• Enter diamond ID’s and compare diamonds• Compare to median diamond
• Compare to other diamonds customer interested in buying
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
GemEx Mobile
• How often do you see your customers using their phones when they walk in your store?
• Send them the Brilliance, Fire & Sparkle Certificate of the diamond they are interested in buying directly to their phone
• http://m.gemex.com and enter their mobile phone number
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
Why GemEx WorksSell Brilliance, Fire and Sparkle
GemEx is not just a Certificate
Selling the beauty of the diamond
Fulfil the needs of your customer
Customers pay for quality when they see it, understand it and trust it
Enhancing relationships and showing them the WOW!
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
• Presentation Tips• Where have you been when you
noticed a great diamond?
• There are many diamonds in the room at cocktail parties and restaurants
• Only one or two stand out
• What makes those diamonds stand out?
• The Brilliance, Fire and Sparkle of the diamond
• Our diamonds are certified for superior brilliance, fire and sparkle.
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]
• Presentation Tips• With our beautiful diamond, every diamond is certified
for brilliance, fire and sparkle.
• You are guaranteed that you will be buying a beautiful diamond when you purchase and wear one of these diamonds.
The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • [email protected]