The School Identity · PDF filePantone 2925C Pantone 116C C - 61% M -7% Y - 0% K - 0% C - 0% M...

The School Identity Guidelines

Queen Margaret’s has developed a brand identity which already appears on many items

including the website, prospectus, advertising and newsletter. It has gradually been introduced

onto many other school communications including events programmes, internal documentation,

signage, vehicles, sports kit and many other items.

For the school to gain the maximum benefi t from the School identity it is essential that

these implementation guidelines are adhered to at all times. If you are unsure about any aspect

of these guidelines please consult the school marketing department.

Please note that the Queen Margaret’s School identity has two principle elements; the main

School name style and the School logo, both of which are shown below.

Details of how to reproduce these two elements are contained within this document.

01

Introducing the School Identity

1. The School identity

2. The School Logo

The Queen Margaret’s brand guidelines for the School identity are designed to ensure

consistency of application. If you are unsure about any aspect of these guidelines please consult

the Marketing Department.

The identity is available in various formats depending on the

media requirement.

The logo should be ranged left on communications

although ranging left is can be used in certain circumstances.

For legibility the identity should be clear from other graphic

elements, as indicated by the dotted lines.

The distance x is the distance between the rule and the Q of

Queen Margaret’s text indicted by Y. The rule and the address

has a fi xed position and size in relation to the Queen Margaret’s

lettering. This must not be altered in any way.

The identity should always be reproduced from digital

artwork, available from the Marketing Department.

The School identity is available in the following categories.

Two special colours, One special colour, CMYK, or

Black & White. See pages 03 and 04 for specifi cations.

x

x

x

xy

The School Identity

02

The School Identity is shown below in positive and negative formats. They must be reproduced following these guidelines.

The School Identity

The School identity is shown in positive and

negative formats, and either of these versions

are fi ne to use for School communications.

The School identity is shown white out of a

photograph, consideration has to be made to

place the Identity in a suitable position so the

text can be read clearly.

Positive - gold rule/dot and red text

Negative - white out rule/dot and text

Negative - white out of a photograph

02

Positive - red rule/dot and red text

The School Identity (B & W)

Black & White is to be used when cost or print considerations prevent reproduction of the School

identity in the School colours or when a communication is purely for in-school use.

Black & White Line

Positive

Negative

03

The School Colours

04

The core School colours are Red, Gold and Cream. The Cream is sometimes used as a solid

area to design layouts. The following Pantones and CMYK breakdowns are to be used for print

production.

Pantone1807C Pantone 871C

C - 39% M -100%

Y -100% K - 0%

C - 30% M - 30%

Y - 70% K - 0%

cream

C - 0% M - 0%

Y -15% K - 0%

Pantone 204C Pantone 1807C

C - 0% M -59%

Y - 5% K - 0%

C - 39% M - 100%

Y - 100% K - 0%

Pantone 2613C

C - 74% M - 98%

Y -2% K - 12%

Pantone 2925C Pantone 116C

C - 61% M -7%

Y - 0% K - 0%

C - 0% M - 12%

Y - 100% K - 0%

Pantone 362C

C - 78% M - 2%

Y - 98% K - 9%

The School house colours are shown with thier associated houses below.

The following Pantones and CMYK breakdowns are to be used for print production.

School house colours

DUNCAN GARRY PITLOCHRY

QM HALL ST AIDAN’S SCHOOL

The School Typefaces

05

These typefaces have been selected for legibility, ease of printing and the way they complement

the School Identity. These typefaces should be used on all school communications.

For headlines

and sub-headings: Bodoni Antiqua T

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

For sub-headings and

body text in all programmes

and professionally printed

literature Gill Sans - regular



Gill Sans Light



For email body text

printed letters and

internal documentation: Cambria- Regular



Typefaces

The School Logo

The School logo can be used either in solid form or as a tinted watermark.

The logo is to be reproduced using very subtle tints of either solid colours or the black or

school gold. Items to which these logos have been applied to date include Stationery, Invitations,

School leafl ets and Sportswear.

Black tint Breakdown

= 6% tint of Black

Tint of Gold Breakdown

= 6% tint of Pantone 871

06

Pantone 1807c

Tinted watermark

Solid logo

The School Crest

The School Crest is sometimes used at the back of publications usually reversed white out

of the School red colour. The use of the Crest is not obligatory and is used only as a sign-off

alongside the School address details. Please see the back of this publication for reference.

When using the School Crest it should not be applied at a size smaller than 25mm in height.

07

25mm

Stationery

The artwork for the School stationery can be obtained from the School Marketing Department.

The colour break downs for the School Identity, text and watermark are available on pages 02, 05, and 06.

See the following page for the correct layout for typed letters.

Escrick Park • York • YO19 6EU

Tel. 01904 728261 • Fax. 01904 728150

Email. [email protected]

Web. www.queenmargarets.com

Registered offi ce: Queen Margaret’s School York Limited, YO19 6EU

Registered in England Number 2010493 • A registered charity

Headmaster: Dr Paul Silverwood

MA(Cantab), MSc, PhD, QTS, CChem, MRSC

Dr Paul Silverwood - HeadmasterMA(Cantab), MSc, PhD, QTS, CChem, MRSC

Escrick Park • York • YO19 6EUTel. 01904 728261 • Fax. 01904 728150Email. [email protected] Web. www.queenmargarets.com

Escrick Park, York YO19 6EUTelephone: 01904 728261Email: [email protected]

08

When sending correspondence on behalf of Queen Margaret’s, please use one of the templates on the shared area to ensure

correct and consistent layout. The following formats are available:

· Electronic headed paper templates, which enable the sending of a formal letter by email.

· Word templates which enable the correct printing of letters on QM headed paper

Continuation paper which carries the red band and the watermark are also available.

With Compliments


Tel. 01904 728261 • Fax. 01904 728150





Letterhead Typeface and Layout

All written communications from Queen Margaret’s should use Cambria Regular typeface and be laid out in accordance with the

instructions detailed below.

20mm

20mm

20mm


Tel. 01904 728261 • Fax. 01904 728150





Headmaster: Dr Paul Silverwood

MA(Cantab), MSc, PhD, QTS, CChem, MRSC

09

Parent Names

Address Line 1

Address Line 2

Address Line 3

Town

Postcode

Today’s Date

Dear «Parent_Salutation»

We are delighted that «Child_name» is registered for a place in the Sixth Form at QM

for entry in September 2012 and I would like to invite you both/all to attend our

Sixth Form Open Day which is being held here at QM at from 10:30am on Friday 7th

October. This open event is aimed speci�ically at life in the Sixth Form and the day

has been designed to allow everyone to refresh their memories of the school, whilst

also giving you the opportunity to meet staff and pupils and see some our updated

and refurbished Sixth Form facilities.

To assist with catering, please let us know if you will be joining us. If, for any reason,

you are unable to attend the Sixth Form Open Day, we would be pleased to welcome

you on an individual visit to the school instead. In either event please contact our

Admissions Of�icer, Mrs Jackie Hallewell, by email at admissions@queenmargarets.

com or by phone on 01904 720072.

I have also enclosed the most recent issue of Q, our school magazine, which will

bring you up to date with news from the school.

I hope we will see you on October 7th,

Yours sincerely,

Mrs Rachel Hicks

Director of Marketing and Admissions

• Top line of address title to be 20mm from top of page

• Left edge of address and letter text to be 20mm from left edge of page

• Right edge of text box to be 20mm from right edge of page

• Typeface: Cambria regular Type Size:11pt

Marketing Publications

2012 Open MorningsSaturday 6th October - 10.30amSaturday 10th November - 10.30am

Sixth Form Open MorningFriday 28th September - 10.30am

For more information, or to arrange a visit, please contact Mrs Jackie Hallewell on 01904 720072 or email [email protected]

www.queenmargarets.com

An independent boarding and day school for girls aged 11-18

- The core design elements used for these applications are

the School identity and the red colour bands.

- The School identity is ranged left where possible.

These examples of two principle communications show an advertisement and a poster. They are intended to help as a guide to

producing school marketing materials.

There are a number of key factors which need to be considered when designing such items. They are as follows:-

OPEN MORNINGS 2012-13

For further information or to con� rm your attendance, please contact Mrs Jackie Hallewell on 01904 720072 or email [email protected]

Queen Margaret’s School, Escrick Park, York YO19 6EU • www.queenmargarets.com

Saturday 6 October 2012Saturday 10 November 2012

Saturday 12 January 2013Saturday 9 March 2013 Saturday 12 May 2013

Admissions Assessment Day for 2013 EntryThursday 17 January 2013

Junior Schools’ Sports TournamentFriday 15 March 2013

Come and meet the Head Master, staff and girls, tour the school and join us for lunch.

Where girls take centre stage Jun

ior

Pro

du

ctio

n,

Jun

e 2

012 -

Jabb

erw

ocky

10

Poster: Please note the School identity is shown

here reveresd white out of the photograph ranged

left see p02 for reference.

Advertisement: Please note the School

identity is shown here with the red block area

bleeding off to the left and top.

Publications

- The School identity is centered for invitations as

is the text.

- The School logo is shown in the invitation

with black text running over the top.

These examples of three printed communications show an invitation, an A5 Handbook cover and A4 poster. They are intended

to act as a guide to producing school marketing materials.

There are a number of key factors which need to be considered when designing such items. They are as follows:-

The core design elements used for these applications are the School colours (red and black).

11

A4 Theatre posterUpper School Handbook

2012-2013

Queen Margaret’s School,

Escrick Park, York YO19 6EU

Telephone: 01904 728261

Email: [email protected]

www.queenmargarets.com

- The core design elements used for these applications

are the School colour red with all text, logos, etc

reversed white out. Please note the cover design being

ranged right.

- Awaiting design for the above to draft text relating

to the layout

Queen Margarets SchoolEscrick ParkYork YO19 6EU

01904 728261 www.queenmargarets.com

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