The Sales Playbook
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Transcript of The Sales Playbook
![Page 1: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/1.jpg)
The Sales Playbook
![Page 2: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/2.jpg)
Let’s put this in football terms:What’s the best football play to run?
![Page 3: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/3.jpg)
What if this is the situation…• 3rd down 10 yards to go
• Your team is down by 21 points
• It’s the beginning of the 4th quarter
![Page 4: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/4.jpg)
Or what if this is the situation…• 1st and 10
• Your team is ahead by 35 points
• There are 2 minutes left in the game
![Page 5: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/5.jpg)
The situation determines what the best play is to run. The best teams know the situation and run the right play.
The best teams win!
![Page 6: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/6.jpg)
What’s the best sales play to
run?
![Page 7: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/7.jpg)
What if this is the situation…• New prospect that has
never done any marketing or advertising
• Category is a great fit for your product
• You’re trying to get a first appointment
![Page 8: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/8.jpg)
Or what if this is the situation…• A long term client
• You presented them with an idea a couple of weeks ago but haven’t heard anything from them
• You want to get back on the phone with them as soon as possible
![Page 9: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/9.jpg)
There are many different situations any given prospect could be in. You need to know what plays to make for the appropriate situation.
![Page 10: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/10.jpg)
Does your sales team know what play to run and when to run it?
![Page 11: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/11.jpg)
A sales playbook and sales enablement resources are essential for sales success.
![Page 12: The Sales Playbook](https://reader035.fdocuments.in/reader035/viewer/2022062311/58ce68de1a28ab2f268b71ed/html5/thumbnails/12.jpg)
If you want to learn more about the Sales Playbook, email Dean Moothart at
[email protected], or download a sample play from the
playbook: http://bit.ly/2mOIL4r