The Sad Story of the Intranet
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Transcript of The Sad Story of the Intranet
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The sad story of the
IntranetA modern tragedy experienced by many companies around the world
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First Act“Internet Innovation”
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First Act “Internet Innovation”Once upon a time a company selected for their Internet website an innovative Web Content Management System or Portal platform with lots of great features. The criteria included:
Pixel Perfect Layout
Asset Management
Approval Workflow Management
Multisite Management
Social Media Integration
Commerce Support (Analytics, Campaign & Lead Management, Targeting)
Supply Chain Management (for Portals only)
.
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Second Act“Intranet Adoption”
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Second Act “Intranet Adoption”Company wanted to recoup investment cost and decides to use their Internet Web CMS for the Intranet too.
Top-Down Communication works OK, Internal Communications department is satisfied.
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Third Act“Knowledge Lost”
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Third Act “Knowledge Lost”Line of Business found the Web CMS / Portal too complex for occasional users
Line of Business content was incomplete and got outdated
Mail load kept increasing, productivity went down
Knowledge remained locked in mail and file servers
Most knowledge was not accessible
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Forth Act“Collaborative Innovation”
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Forth Act “Collaborative Innovation”Innovators implemented Enterprise Social Software
Blog
Bookmarking
Wiki
…
Some employees happily used the collaborative platform
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Fifth Act“Fragmentation”
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Fifth Act “Fragmentation”Attention Fragmentation
Some users refrain from the internal communications / web CMS based Intranet (“I do not need propaganda”)
Some users refrain from the collaborative platform (“If it is important it will be published by Internal Communications”)
Content Fragmentation
Some managers choose to communicate as them-selves using the collaboration platform
Some managers choose to communicate thru internal communications using the Web CMS
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Fifth Act “Fragmentation” Content Overlap, Redundancy and Inconsistency
Ideas are developed in collaborative platform, need to be republished on communication platform
Some content is inevitably going to be stored in different versions in both platforms
User Challenges
Employees need to search the Web CMS based Intranet and the Collaborative / Enterprise Social Software platform
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Fifth Act “Fragmentation” Government Challenges
Internal Communications defines “their” Web CMS based as the mandatory default homepage
Content Policy: All binding and relevant content from ESS in Web CMS
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Separate Platforms for Communication and Collaboration Might Cause Schizophrenia for Authors and Users
How should managers communicate, as themselves or thru internal communications?
Where should employees look for content, in the Web CMS based Intranet or in IBM Connections?
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Summary
Full featured Web Content Management Systems are to complex for the “long tail” in the Intranet
Internet and Intranet require different Web Content Management Systems
Separate platforms for communication and collaboration cause attention and content fragmentation and weaken both platforms
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Merge the horizontal with the vertical Intranet !Integrate Internal Communications into IBM Connections
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Thank you for your interest [email protected]+49 221 97343 0
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