The s t o r y t e l l e r
description
Transcript of The s t o r y t e l l e r
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The storyteller
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Creating a storytelling culture
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Telling and listening to stories is a fundamental feature of the human psyche
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A storytelling case study
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Beyond.Best Practice
• Words to follow• Words to follow
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The six Ps of great business storytelling
Now showing
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Personalisation
• What can I do to help them relate to the message I want to deliver?
• Don’t be too pat• Establish a rapport• Always characterise your players• Know your audience
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Presence• Look them in the eye• Beware the storyteller voice• Get passionate• You can hear a smile
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Pace
• Storytelling has its own natural rhythm
• Simplicity is the new clever • Use pauses for dramatic effect • Foreshadow later events
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Plausibility
• Ask yourself if they care• Set the scene • Emotions are powerful • Arm yourself with facts and figures
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Plot • Use your own words • Set up the conflict • Use BT Global Services themes • An element of surprise makes
the ending more memorable • All good stories must
have a hero
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Practice 6• Rehearse it • Polish it • Record it• Try it out
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Developing your personal library
• Aim for six business stories • Don't leave a gap for the competition • Make your story make the day • Paint pictures: attention spans are a
fraction of what they were 20 years ago
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Summary
• Establish a rapport
• Set up the conflict
• Introduce BT Global Services themes
• Foreshadow later events
• Use emotions
• Keep a surprise up your sleeve
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In closing
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We'd love to tell your story Contact Sarah Crichton at [email protected]
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Bringing it all together