SWOT  Analysis  for  Real  Estate  Agents  

Evan  Russell  Broker/Owner  of  The  Russell  Realty  Group  

www.thebostonmls.com  evan@therussellteam.com  

The idea behind SWOT is to evaluate the four areas as they apply to your life, and then make the necessary

adjustments based on your honest appraisal. !!

The key is honesty! Without it, this is an exercise in delusion.  

IdenEficaEon  of  SWOTs  is  important  because  they  can  inform  later  steps  in  planning  to  achieve  the  objecEve.    First,  the  decision  makers  should  consider  whether  the  objecEve  is  aJainable,  given  the  SWOTs.  If  the  objecEve  is  not  aJainable  a  different  objecEve  must  be  selected  and  the  process  repeated.    Users  of  SWOT  analysis  need  to  ask  and  answer  quesEons  that  generate  meaningful  informaEon  for  each  category  (strengths,  weaknesses,  opportuniEes,  and  threats)  to  make  the  analysis  useful  and  find  their  compeEEve  advantage  

SWOT is an Acronym�

•  Strengths:  a"ributes  that  can  help  you  achieve  your  goals.  • Weaknesses: characteristics that can impede your aims."

• OpportuniEes:  external  factors  that  aid  you.  

•  Threats:  external  factors  that  impede  you.