The role of Travel Plans

18

description

This set of slides is from the Road Safety Conference 2014 and was delivered by Joe Green, Sustrans' Smarter Choices Manager in the West Midlands. It explores: How can Travel Plans be used to support and encourage cycling across a range of settings? What support do people need to overcome safety (and other) concerns to cycling? How can Travel Plans contribute to increased safety while still encouraging more cycling?

Transcript of The role of Travel Plans

Page 1: The role of Travel Plans
Page 2: The role of Travel Plans

Sustrans is the charity that’s enabling people to travel by foot, bike or public transport for more of the journeys we make every day. Our work makes it possible for people to choose healthier, cleaner and cheaper journeys, with better places and spaces to move through and live in.

The role of Travel Plans

Joe Green Sustrans

Smarter Choices Manager

West Midlands

Page 3: The role of Travel Plans

The Role of Travel Plans

• How can Travel Plans be used to support and encourage cycling across a range of settings? (Organisational Level)

• What support do people need to overcome safety (and other) concerns to cycling? (Individual Level – PTP)

• How can Travel Plans contribute to increased safety while still encouraging more cycling?

Page 4: The role of Travel Plans

What is a Travel Plan?

• A Travel Plan is more than just a document

• It is a package of measures & actions designed to encourage safe, healthy & sustainable travel choices

• A good Travel Plan is site-specific, includes a range of measures (hard & soft), is multi-modal, and is suitably managed and monitored.

• Travel Planning is a process…

Page 5: The role of Travel Plans

The Travel Plan Process

Step 1

AnalysisStep 5

PlansStep 4

MethodsStep 3

AimsStep 2

Vision

Personalised Travel Planning

DOCUMENT

Audit ActionsResources Objectives Outcomes

On-going Management & Monitoring of the Process

PLAN DO REVIEW

Targets Measures

Page 6: The role of Travel Plans

Where could Travel Plans be used?

• Schools

• Workplaces

• Stations

• Key Trip Generators (e.g. leisure, retail)

• Hospitals

• Colleges & Universities

• New Developments (residential or business)

• with Individuals – PTP

Page 7: The role of Travel Plans

Personalised Travel Planning (PTP)

• Delivering PTP for more than 10 years

• Predominantly used for engaging with people in a residential/household context – but elements can also be applied in other settings

• Supports individuals to identify how they could change how they currently travel, key barriers to this and what’s needed to overcome these

• It works! Previous projects show proven impact of both modal shift and financial savings

Page 8: The role of Travel Plans

Personalised Travel Planning (PTP)

The key elements of our approach are:

• Tailored to individuals & areas – ‘Personalised’

• Collates and promotes a package of information (materials, resources & other services/activities)

• Identifies & focuses on achievable changes, e.g. considering a specific journey

• Helps people to overcome barriers by providing motivation and highlighting the benefits

• Followed-up to review and revisit

Page 9: The role of Travel Plans

We asked 100 people, apart from safety concerns what things discourage you from cycling?

1) 6)

2) 7)

3) 8)

4) 9)

5) 10)

Weather Not Convenient

Time Things to Carry

Distance No Bike/Equipment

Fitness Appearance/Clothing

Lack of Knowledge Security concerns

Page 10: The role of Travel Plans

To consider cycling, people need…

SKILLS & CONFIDENCE

ENCOURAGEMENT

INFORMATION

EQUIPMENT

ENVIRONMENT

Page 11: The role of Travel Plans

ENVIRONMENT

Page 12: The role of Travel Plans

EQUIPMENT

Page 13: The role of Travel Plans

SKILLS & CONFIDENCE

Page 14: The role of Travel Plans

ENCOURAGEMENT

Page 15: The role of Travel Plans

To consider cycling, people need…

INFORMATION?

Page 16: The role of Travel Plans

Does more cycling have to mean more casualties?

• There are activities which address safety concerns that can be progressed through Travel Plans

• PTP needs to overcome people’s safety concerns

• Need for a holistic approach to the challenges of increasing cycling, tackling various issues

• The most successful programmes are those that combine a range of measures and activities

• BUT what is the impact of not promoting and encouraging cycling…?

Page 17: The role of Travel Plans
Page 18: The role of Travel Plans

Smileage

[email protected]

www.sustrans.org.uk

Twitter: @Sustrans