Travel Counsultant Role & Sales Process In Retail Travel Industry
The role of Travel Plans
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Transcript of The role of Travel Plans
Sustrans is the charity that’s enabling people to travel by foot, bike or public transport for more of the journeys we make every day. Our work makes it possible for people to choose healthier, cleaner and cheaper journeys, with better places and spaces to move through and live in.
The role of Travel Plans
Joe Green Sustrans
Smarter Choices Manager
West Midlands
The Role of Travel Plans
• How can Travel Plans be used to support and encourage cycling across a range of settings? (Organisational Level)
• What support do people need to overcome safety (and other) concerns to cycling? (Individual Level – PTP)
• How can Travel Plans contribute to increased safety while still encouraging more cycling?
What is a Travel Plan?
• A Travel Plan is more than just a document
• It is a package of measures & actions designed to encourage safe, healthy & sustainable travel choices
• A good Travel Plan is site-specific, includes a range of measures (hard & soft), is multi-modal, and is suitably managed and monitored.
• Travel Planning is a process…
The Travel Plan Process
Step 1
AnalysisStep 5
PlansStep 4
MethodsStep 3
AimsStep 2
Vision
Personalised Travel Planning
DOCUMENT
Audit ActionsResources Objectives Outcomes
On-going Management & Monitoring of the Process
PLAN DO REVIEW
Targets Measures
Where could Travel Plans be used?
• Schools
• Workplaces
• Stations
• Key Trip Generators (e.g. leisure, retail)
• Hospitals
• Colleges & Universities
• New Developments (residential or business)
• with Individuals – PTP
Personalised Travel Planning (PTP)
• Delivering PTP for more than 10 years
• Predominantly used for engaging with people in a residential/household context – but elements can also be applied in other settings
• Supports individuals to identify how they could change how they currently travel, key barriers to this and what’s needed to overcome these
• It works! Previous projects show proven impact of both modal shift and financial savings
Personalised Travel Planning (PTP)
The key elements of our approach are:
• Tailored to individuals & areas – ‘Personalised’
• Collates and promotes a package of information (materials, resources & other services/activities)
• Identifies & focuses on achievable changes, e.g. considering a specific journey
• Helps people to overcome barriers by providing motivation and highlighting the benefits
• Followed-up to review and revisit
We asked 100 people, apart from safety concerns what things discourage you from cycling?
1) 6)
2) 7)
3) 8)
4) 9)
5) 10)
Weather Not Convenient
Time Things to Carry
Distance No Bike/Equipment
Fitness Appearance/Clothing
Lack of Knowledge Security concerns
To consider cycling, people need…
SKILLS & CONFIDENCE
ENCOURAGEMENT
INFORMATION
EQUIPMENT
ENVIRONMENT
ENVIRONMENT
EQUIPMENT
SKILLS & CONFIDENCE
ENCOURAGEMENT
To consider cycling, people need…
INFORMATION?
Does more cycling have to mean more casualties?
• There are activities which address safety concerns that can be progressed through Travel Plans
• PTP needs to overcome people’s safety concerns
• Need for a holistic approach to the challenges of increasing cycling, tackling various issues
• The most successful programmes are those that combine a range of measures and activities
• BUT what is the impact of not promoting and encouraging cycling…?