The role of The Mobile Collective, in the EU FP7 Citizen Cyberlab project

Community Outreach & Engagement in the Ci3zen Cyberlab

Margaret Gold / [email protected] WP7 T3 – Community Outreach & Engagement

Margaret Gold – The Mobile Collective 1

CCL Concept & Objec3ves

“Citizen Cyberlab will conceive, research, test and evaluate on-line collaborative environments and software tools that stimulate creative learning through the design and conduct of scientific experiments that create new knowledge.”


6 Ques3ons to Address


6 Ques3ons to Address


promote learning

s3mulate crea3vity

acquire basic scien3fic knowledge

* *

*

To this End:

Ci3zen Cyberlab emphasizes direct par*cipa*on of ci*zens at all stages of

evalua3on and research,

in par3cular via the successful ThinkCamp events developed by The Mobile

Collec3ve.


1.  Build on exis*ng online communi*es of volunteers and their established social networking infrastructures,

Therefore TMC proposed to:


2.  Organize a series of ‘ThinkCamps’ for crea*ve problem solving and collabora*ve learning where scien3sts and ci3zens can

• meet, •  share their experiences, •  devise new projects for Ci3zen Cyberscience, and •  further develop the Ci3zen Cyberlab toolkit.

Therefore TMC proposed to:


• directly benefit community engagement and par*cipa*on,

• provide an opportunity for improvisa3onal crea*vity and tacit learning, and

•  serve as a litmus test of soQware tools for Ci3zen Cyberscience.

ThinkCamps:


Descrip3on of Work

WORK PACKAGE 2: Community Building &

Creative Learning Requirements. (Yrs. 1 & 2)

Task 1: Understanding Learning Behaviours;

Task 2: Requirements for Learning & Creativity

Task: 3 Community Engagement

WORK PACKAGE 7: Dissemination &

Exploitation Planning. (Yr. 3)

Task 3: Community Outreach


Summits and Conferences

Pilot Project Events

Ci3zen Science Tool Hack Days

Subject MaWer ThinkCamps

Grass Roots Meet Ups

Engagement Reach

Scien*sts & Academics

Volunteers & Ci*zens


1.  Grass Roots awareness of Citizen Science

2.  Participation in Pilot Projects

3.  Participation in Tool Design

4.  Designing and launching new Projects

5.  Designing and building new Tools

6.  Becoming funding or sponsorship Partners of the Citizen CyberLab

Engagement Ac3vity


Sustained Engagement


KEY = our ability to develop and maintain a community in which individuals have both the opportunity and the

mo*va*on to par*cipate and contribute.

Pos3ng Content Viewing Content

Two key ac*vi*es in the ongoing dynamics of a virtual community

Par3cipate & Contribute


Viewing

Scien3sts’ Involvement

Level of Offline

Interac3on

Usefulness / Fun /

Feedback

Ease of Use of Interface / Clarity of Purpose

Sense of Community / Forums

1 2 3

4

5

Pos3ng Crea3ng Contribu3ng

S3mula3on & Mo3va3on



D2.2 Requirements for fostering engagement, learning and crea*vity

Recommenda3ons

CV

Project Deliverables

D2.2 Func3onal Requirements for Fostering Learning & Crea3vity

D2.3 Engagement

Plan

D2.4 Community

Engagement in Learning

through CCS

D4.6 Crea3ve Learning in CCL

Ac3vi3es

D7.2, 7.4, 7.6 & 7.9

Dissemina3on Plans



Recommenda*on 7:

Go beyond curre

nt

dissemina3on plan to ac

hieve

real engagement and

community building, al

so

beyond communi*es t

hat the

project members hav

e

already contacts w

ith, or are

relevant with the

three pilots.

Reviewer Recommenda3ons


Community Outreach & Engagement in Year 3

ci3zencyberlab.eu


•  11,000+ Sessions

•  Majority of visits via Direct Links & Google Search (Biology + Ci3zen Cyberlab)

•  688 Website Hits on day of CERN Compu3ng Challenge launch

•  Average Daily visits grew from 11 in year 1 to 16 in year 3


Healthy Growth throughout

Social Media


• CCL wide: •  Twitter •  Facebook Page •  Facebook Group •  YouTube •  Audioboom •  Storify •  Slideshare •  Flickr •  Slackline (OTA)

• Projects on Twitter: •  GeoTag-X •  RedWire •  ExCiteS •  SynBio4All •  CERN •  Epicollect

• Projects on Facebook: •  SynBio4All •  CERN


CCL Social Media Channels


@Ci3zenCyberlab •  1,078 Followers

•  674 Tweets

•  37.6 K Impressions Mar-‐May

•  Top Tweet = 1,634 Impressions

•  Pint of Science = 3,279 Impressions for 7 Tweets


YouTube: Ci3zens of Science

59

214

Slideshare: Ci3zen Cyberlab


83


Mendeley: Ci3zen Cyberlab

627

71

Events


Ci3zen Cyberlab Summit

Mozilla Fes3val

CERN Public Compu3ng Challenge

CERN Webfest / Over the Air

Hack Days

ThinkCamps

London Explorer MeetUps

Pint of Science

RedWire Ci3zen Grid

GeoKey

SynBio4All Geotag X Epicollect

57 Events in total in Yr 3


Some Event Highlights:


Pint of Science


Pint of Science


•  CCL Sponsored the London & Oxford Series – reach of 2,000+

•  Coverage on BBC Click

•  5 CCL Talks with GeoTag-‐X, CERN’s Virtual Atom Smasher, & Epicollect

•  35-‐50 aWendees per talk

•  70+ new sessions on GeoTagX

•  ‘Best Pint’ demonstra3on of Epicollect = 112 submissions

•  LEARNING = 20’s audience reached

Explorer of the World Playshops



Explorer of the World Playshops •  6 Playshops (Explorer of the World)

•  4 DIY Aerial Mapping sessions

•  8 -‐ 15 par3cipants per session

•  86 aWendees in total

•  1 – 3 hours in dura3on

•  12 Other Events, 112 aWendees

•  LEARNING = DIY Prac3ces & Scien3fic Method

•  CREATIVITY = par3cipant-‐led inves3ga3ons & outcomes


Mozilla Science Code Sprints


•  2 CCL Projects for the Sprint: GeoTag-‐X & Ci*zen Grid

•  GeoTag-‐X + 174 sessions, 36 analysts & 420 tasks

•  90 par3cipants

•  Code commits & bug-‐fixing for Ci*zen Grid

•  CREATIVITY = contribu3ons to code base, bug fixing

•  LEARNING = coders & young scien3sts from around the world

Mozilla Science Code Sprints

Night Science



Night Science •  3 CCL talks: SynBio4All,

GeoTag-‐X & ExCiteS

•  SynBio4All DIY workshop

•  3 ThinkCamp Challenges IdeaWeave, Epicollect & GeoKey

•  100+ AWendees

•  CREATIVITY & LEARNING = collabora3ons, knowledge sharing, & cross-‐field applica3ons


CCL Summit


CCL Summit •  CCL talks from ALL of the

partners (accept TMC)

•  40+ aWendees

•  50% of our Advisory Board in aWendance

•  8 ThinkCamp Sessions: EpiCollect, RedWire, Ci*zenGrid, Virtual Atom Smasher, GeoTag-‐X, Crea*vity and Learning, Extreme Ci*zen Science Pilots, CCL Tracker

•  CREATIVITY & LEARNING = knowledge sharing, & cross-‐field applica3ons

Over the Air


Over the Air


•  CCL sponsored CS Challenge

•  Coverage in Fortune & BBC

•  500+ AWendees

•  2 CCL Workshops: RedWire, Ci*zenGrid, Epicollect, & GeoKey

•  35-‐50 AWendees each

•  CREATIVITY = 5 Ci3zen Science entries

•  LEARNING = dedicated CS workshops

The Port Hackathon



The Port Hackathon •  150 par3cipants

•  13 projects

•  6 weeks virtual prepara3on

•  60 hours to develop further

•  Projects made use of Epicollect & Pybossa

•  CREATIVITY & LEARNING = mul3-‐background collabora3ons, knowledge sharing, and cross-‐field applica3ons

Mozilla Fes3val


Mozilla Fes3val


•  3 CCL Workshops 2014

•  4 CCL Workshops 2015: GeoTag-‐X, CERN Webfest, ScienceMakers, & CCC (Open17)

•  10 – 50 aWendees each

•  CREATIVITY = AppMaker project ideas, contribu3ons to GeoTag-‐X, ScienceMakers wiki

•  LEARNING = New Audience Reached


10 CCL Comms Channels

1 CCL Website

10 Project & Tool Websites

12 Project Comms Channels

8,750+ CERN Challenge Par3cipants 2,350+ Event AWendees 57 Total Events in Y3 (23 Y2 & 25 Y1) 17 Hack Days & ThinkCamps Y3

41,009 Users & Par3cipants

Quan3ta3ve Results

Plaaorm Code User Community Future Use Cases

Ci3zen Grid 95 85 VAS Support

RedWire 671 2000 LEKA start-‐up

GeoKey 629 603 ExCiteS ongoing

EpiCollect 19 2852

RedMetrics 97 (n/a) Leka start-‐up

IdeaWeave 319 300 Open Seventeen

GeoTag-‐X 1263 5996 UNESCO / UNOCHA

SynBio4All (n/a) 2536 BeWencourt Schueller

Rhizi 2095 400 UPD

Virtual Atom Smasher 319 670 CERN

LiveQ 425 601 CERN

VM Web API 67 8970 CERN

Test4Theory Challenge 179 9123 CERN


Quan3ta3ve Results

Qualita3ve Results – for example, a number of resul3ng external

collabora3ons:



Qualita3ve Results


Lightyear Founda3on + Lab13


ScienceMakers + TMC


RedWire + INTERACT Project


REACH Ini3a3ve + GeoTag-‐X


Nature Museum TEENS + EpiCollect


Tsinghua + IdeaWeave + Synbio4all


ESRI + GeoKey


OpenSeventeen + CCL


Broadcast and share the goals of the Ci3zen Cyberlab project to as wide a community of ci3zen science prac33oners and scien3sts as

possible, in order to learn from each other and support each others’ ini*a*ves in a collabora3ve and mutually beneficial fashion

Stated Objec3ves Met

Establish the founda*ons for an engaged community of volunteers in each of the CCL Pilot Projects, and an ac*ve community of contributors to the development of the CCL

tools and plarorms for ci3zen science

Raise awareness of ci3zen science in general, such that more people are aWracted to par*cipate in

projects across the globe

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The role of The Mobile Collective, in the EU FP7 Citizen Cyberlab project

Science

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