The Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker

#SocialPro #14B @davidzeee @davidzelniker

The Role Of Social Ads In Your Overall Marketing Campaigns


Social Marketing + Technology: Turning a Sound into a Symphony

Why technology is essential to a successful social program.

David Zelniker, Product Manager, Kenshoo


Direct the performance. Unify the inputs. Set the tempo. Execute on the vision.

THE ROLE OF TECHNOLOGY: THE CONDUCTOR

#SocialPro #14B


Who remembers what this is?


Now what about this?


How about this?

Look! It’s so simple...


Now…not so much.

Now? Not so much.


COLLABORATION

MARKETINGAUTOMATION

CUSTOMEREXPERIENCE

CONTENTMARKETING

ORGANICACQUISITION

PAIDACQUISITION

RETENTION

ANALYTICS

Automation

LoyaltyEmail

Retargeting

Social/UGC

Blogging Platform

White Papers/Ebooks

Content Creation

Infographics

Video

Syndication

Digital Asset Management

Creative/Design

Social Custom Audience Targeting

Mobile

Workflow

Content

Communications

Communication/Engagement

Lead Scoring/Funnel Optimization

Testing

Personalization

Mobile

Mobile

Dashboard

Feed Based

PPC

Affiliate

Account Based Marketing

Retargeting

Social

Print/Mailers

Events/Webinars

Local

Inbound Call Channel

Display

Mobile Advertising

Social

CompetitiveIntelligence Desktop

Tag Management

Customer DataPlatform

DMP

Data Cleansing

Community

SEO

Social

Influencer

Feedback

DATACENTRALIZATION

WHAT MARKETING PROBLEM ARE YOU LOOKING TO SOLVE?

MELTWATER

DATASIFTGNIP

ORACLE (SRM )APPLE (TOPSY )

NETBASE

UNIFIED SOCIAL

VOCUS (CISION PR )

PLUMLY TICS

SYSOMOS

UNMETRIC

SPROUT

CROWDBOOSTERHOOTSUITE

LEADSIFT

CRIMSON HEXAGON

BRANDWATCH

MARKETWIRE

SALESFORCE (RADIAN6 )

SYNTHESIO

IDIO

INFEGYLINKFLUENCE

4CALERTI SOCIALBENCH

BRIGHTEDGE

RIVAL IQ

MOAT

SPYFU

TRACKMAVEN

QUANTCAST

RIVALFOX

ALEXA

ISPOT.T V

HG DATA

COMPETE

GHOSTERY

BUILTWITH

KLIPFOLIO

TABLEAU

INSIGHTSQUARED

SUMALL

ORIGAMI LOGIC

GECKOBOARD

BECKON

DOMO

DATORAMA

OMNIATA

SIMPLY MEASURED

MEASUREFULSTACKL A

QLIK

CRIT TERCISM

CLEVERTAPKONY

APSAL AR

ACTIONX

WEBTRENDS

MIXPANEL

AMPLITUDE

APPBOY

ADJUST

TUNEWEFI

APPFIGURES

LOCALY TICS

APP ANNIE

ADOBE ANALY TICS

GOOGLE ANALY TICS

IBM MOBILEFIRST

COUNTLY

FLURRY

APPSFLYER

BECKON

BRIGHTFUNNEL

BIZIBLE

C3 METRICS

CAKE

CONVERSION LOGIC

CONVERTRO

GOOGLE ANALY TICSIBM ANALY TICS

KISSMETRICS

VISUAL IQ

NIELSEN ANALY TICS

MOAT

MIXPANEL

WEBTRENDS

CLICKTALECRAZ YEGG

FULLSTORYINSPECTLET

LITMUS

USERTESTINGADOBE ANALY TICS

RESONATEINTEGRATE

GOSQUARED

USERREPL AY

HP

KILOMETER.IO ADDSHOPPERSHEAP ANALY TICSRESPONSETAP

TRIALFIREVISSCOREZIGNAL L ABS

DSCOUT

MARIN SOFTWARE

ACQUISIO

KENSHOOADOBE (MEDIA

GOOGLE (ADWORDS )

INSIDEVAULT

PRINTINGFORLESS

UPRINTING

VISTAPRINTPOSTCARDMANIA

AGENCY ACCESS

FL.AG

LOB

COMMISSION JUNCTION

AVANGATE

AVANTLINK

CLICKBANK

DIGITAL RIVER (ONENETWORKDIRECT )

EBAY PARTNER NETWORK

GOOGLE AFFILIATE NETWORK

LINKCONNECTORPOLY VORE

RAKUTEN LINKSHARE

REVENUEWIRE

REWARDST YLE

SHAREASALE

SHOPST YLE

TRADE DOUBLERZANOX

ADOBE (MEDIA OPTIMIZER )

ADROLL

CRITEO

DOTOMIGOOGLE RETARGETING

MYBUYS

PERFECT AUDIENCE

RETARGETER

TELL APART

TRIGGIT

NEXTPERF

LINKEDIN

ADAPTLYGLOW

ADPARLOR

TWIT TER

SPRINKLR

SALESFORCE

INSIGHTPOOL

SOCIALFLOW

POLYGRAPH

NANIGANSKENSHOO

IGNITIONONE

GRAPHSCIENCE

FACEBOOK

ADOBE (MEDIA OPTIMZER )

BRANDNETWORKS

MARIN SOFTWARE

UNIFIED SOCIAL

UNRULY

SHIFT

LEANDATA

DEMANDBASE

ENGAGIO

VENDEMORE

ALTROOZ

MOPUB

ADACTION

JAMPP

FACEBOOK

LIVERAIL

GOOGLE

MMEDIA

FIKSU

AIRPUSH

INMOBI

LEADBOLT

CHARTBOOST

MOBILEFUSE

ADMOBTRIALPAY

APPLIFTYOZIO

THRIVEHIVE

FACEBOOK

CONNECTIVIT Y

GROUPON

SIGNPOST

LIVING SOCIAL

BALIHOO

YEXT

LOCAL MARKET L AUNCH

MARKETING360

GOOGLE ADWORDS

DIALOGTECH

INVOCA

MARCHEX

FREESPEE


SOLID COMMERCE SINGLEFEED

CHANNELSALE

CHANNEL ADVISOR

VISITURE

MARIN SOFTWARE

KENSHOO

FEEDOPTIMISE

DATAPOP

CONVERSION PATH GODATAFEED

CITRIXQUICKMOBILE

DOUBLEDUTCH

HELLOSPONSOR

EVENTKLOUD

BRIGHT TALK

ON24

INXPO GEVME

CVENT

VALIDAR

CERTAIN

AT EVENT

SHARETHROUGH

STUMBLEUPON

TABOOL A

TRIPLELIFT

VISIBLE MEASURES

YAHOO!POL AR

OUTBRAINNATIVOGOOGLE

YUME

VIDDLER

VDOPIA

TUBEMOGUL

TREMOR VIDEO

SPOTXCHANGE

ROCKET FUEL

OPTIMATIC

GOOGLE (YOUTUBE )

FACEBOOK

BRANBRIGHTROLL

ADSNATIVE

ADAP.T V

LINKDEX

BRIGHTEDGE CONDUCTOR

BLOOMREACH

TERAKEET GSHIFTMOZ

ANALY TICS SEO

AUTHORIT YL ABS

SUMOME

SEOLY TICSSEARCHMETRICS

LINKEDIN

FACEBOOK

HOOTSUITE

INSTAGRAM

FALCON SOCIAL

SHOUTLETTWIT TER

YOUTUBE

POSTCRON

SPROUT

SPREDFAST

SNAPCHAT

BUFFERVINE

CORTEX

FANFUEL

EXTOLE

TALKABLE

GROUPHIGH

INVITEBOX

NEXTBEE

FAMEBITROKT.COM

AMPLIFINIT Y

HELLOSOCIET Y

AMBASSADOR

INFLUITIVE

FRIENDBUY

WORDPRESS

LIVE JOURNALKAPOST

HUBSPOT

GOOGLE (BLOGGER )

DIVV YHQ

MEDIUM

ORACLE (COMPENDIUM )

PERCOL ATE

POSTACH.IO

SCRIBBLELIVE

SQUARESPACE

TRACTION SOFTWARE

TUMBLR

T YPEPAD

WEEBLY

AWARENESSHUB

CONTENTOOLS TECHVALIDATE.COMWIX.COM

LOOKBOOKHQ EPAPERFLIP

VISUALLY

FLIPB

SKY WORD ISSUU

ZMAGS

UBERFLIP

ADOBE (EBOOK PL ATFORM )

OOYAL A

STUPEFLIX

VISUALLYVIMEOFLIMPWISTIA

VIEWBIX

VIDYARD

USTUDIO SANDWICH

VIDCASTERRAMP

ANIMOTO

TONGAL

POWTOON

ZENTRICK

MIXPO

BRIGHTCOVE

RAPTMEDIA

HAPYAKWIDEO

WOCHIT

YOTPO

KEY WEE

NATIVO

TABOOL A

OUTBRAIN

GOOGLE

NETLINEPOL AR

GIANT MEDIA

VISIBLE MEASURES

SHARETHROUGH

ADSNATIVE

TRIPLELIFT

COLLECTIVEBIAS

AWARENESSHUB

SHOUTLET

OFFERPOP

FALCON SOCIAL

POSTANO

OPAL

CURAL ATETAILWINDBUFFER

TRACX

TINT

SPRINKLR

LIVEF YRE

THISMOMENT

SPROUT SOCIAL

COMMUN.IT

VISUALLY

ORACLE (SRM )

HOOTSUITE

ENGAGE SCIENCES

PERCOL ATE

HEARSAY SOCIAL

SPREDFAST

OL APIC

CANVABEUTLER INK

SMARTDRAW

PIKTOCHART

INFOGR.AM

SNAPPAPP

VISME

VISAGE

EASEL.LY

VISUAL.LY

KILLER INFOGRAPHICS

VENNGAGE

THIRDLIGHT

BLOOMFIRE

THEROISHOP

DROPBOX

KNOWLEDGE TREE

SHOWPAD

BOX

SEISMICMEDIAVALETWIDEN

CANTO

HP

CALLIDUSCLOUD

WEBDAM

ORACLE MARKETING CLOUD

ASSETBANKS

BYNDER

KENTICO

INTELLIGENCEBANK

MOBILEPAKS

BRANDFOLDER

TANDEM VALUT

DOCURATED

MARCOMCENTRAL

HIGHSPOT

CURATA

BUFFERZERYS

CONTENT.LY

NEWSCRED

TRAP.IT

CROWDSOURCE


TECHVALIDATE

PUBLISHTHIS

TEXTBROKERSKY WORD

SCRIPTED

WAY WIRE

COPIF Y

VISUALLY

BRAFTON

SCOOP.IT

INFLUENCE & CO.

PERSADO

GAIN

GRAPHSCIENCE

BRANDNETWORKS

ADPARLOR


ADAPTLY IGNITIONONE

INSIGHTPOOL

KENSHOO

MARIN SOFTWARE

NANIGANS

SALESFORCE

SALESPREDICT

SHIFT

SOCIALFLOW

SPRINKLR

UNIFIED

UNRULY

FAMEBITONALY TICA

INNETWORK

TRACKMAVEN

VISION CRITICAL

INSIGHTPOOL

GROUPHIGH

AUGURELINQIA

CICERON

INFLUITIVE

TAPINFLUENCE

COOPERATIZE

LIT TLEBIRD

TRAACKR

CAMPAIGN MONITOR

EMMA

AMAZON

ITERABLE

SALESFORCE (EXACT TARGET )

ORACLE (RESPONSYS )

VERTICAL RESPONSES

MOVABLE INKMAD MIMI

CONSTANT CONTACT

SAILTHRU

SILVERPOP

MAILCHIMP

SENDGRID

AUTOPILOTNESUITE

MYBUYS

CRITEO

ADROLL

TRIGGIT

TELL APART

RETARGETER

PERFECT AUDIENCE

GOOGLE RETARGETING DOTOMI

CAMPAIGN MONITOR

FLUID SURVEYSGOOGLE CONSUMER SURVEYS

QUALTRICS

SURVEYGIZMO

SURVEYMONKEY

USERTESTING

ZOHO SURVEY

APPL AUSE

IBM (TEALEAF )

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INVOCA

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SALESFORCE MARKETING CLOUDORACLE MARKETING CLOUD

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V12 GROUP

MICROSOFT (DYNAMICS )

ADOBE (NEOL ANE )

ACTIVE CAMPAIGN

AUTOPILOTONTRAPORT

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SAILTHRUINTEGRATE

IBM (UNICA )

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NETSUITE CRM+

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SIGNPOSTITERABLE

HUBSPOTACTITO

HP

ACT-ON

RIGHT ON INTERACTIVE

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WEBENGAGEYESMAIL

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DATANYZE

FUNNELENV YCAPTORA

CONVERSICAMINTIGO

SALESPREDICT

HUSHLY EVERSTRING

SALESFORCE (PARDOT )

INFER

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BIZIBLE

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BRIGHTFUNNEL

6SENSE

L AT TICE ENGINES

DYNAMIC YIELDCUSTORA

PERSONYZE

QUBITHP


COMMERCE SCIENCES

MONETATE

ORACLE (RESPONSYS )

DEMANDBASE

EVERGAGE

REACTFUL

CINTELLIDIO

REFLEKTION

MOVABLE INK

CERTONA

ADOBE (TARGET )

BARILL ANCE

BRIGHTINFO

BOUNCE EXCHANGE

RICHRELEVANCE

ONE SPOT

GOOGLE OPTIMIZER

MAX YMISER

MONETATE

DATABRAINBLUECONIC

OPTIMIZE (WEBTRENDS )

OPTIMIZELY

BLUECONICSITESPECT

QUIBIT

WIX

VWO

PAGEWIZUNBOUNCE

ADOBE TEST

LEADSPACE

PAGEMUTANT

GETRESPONSE

INSTAPAGE

L ANDERHUBSPOT

MARKETIZERT YPEFORM

LEADPAGES

ENSIGHTEN

KRUX

TEALIUM

QUBIT

ADOBE TAG MANAGEMENT

GOOGLESEGMENT

SIGNAL

TURN

ADOBE (AUDIENCE MANAGER )

AUDIENCE SCIENCE

ROCKETFUEL (X+1 )

GOOGLE (DOUBLECLICK )

IGNITIONONE

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KRUX LOTAME

NEUSTAR

ORACLE (BLUEKAI )

DATAXU

THETRADEDESK

OMNIATA

GOSQUARED

RETENTION SCIENCELY TICS

TIBCO SOFTWARE

RELEVVANT EMPATHY LOGIC

AGILONE

CUSTORA

UMBEL

WINDSOR CIRCLE

BLUECONIC

ZOOMINFO

DATANYZE

DATA.COM

V12 GROUP

CLEARBITACXIOM

REACHFORCE

HOOVERS (D&B )

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LEADSPACE

EXPERIANAVENTIONLEXISNEXIS

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INSIDEVIEW

FULL CONTACT

ORACLE (DATALOGIX )

NETPROSPEX

DISCOVERORG

SPIDERBOOK

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BRANDMAKER

BASECAMP

LIQUID PL ANNER

TRIBECUBE

PROJECT PL ACE

SMARTSHEET

GOOGLE DOCS

COSCHEDULE

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WORKFRONT

SCRUMY

MARKETING.AI

PRESSLY

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KAPOST

GOOGLE DOCS


HUBSPOT

VORAKA

PERCOL ATE

SKY WORD

CONTENTLY

SKYPE

JIVE

15FIVESL ACK

HIPCHAT

SPEAK

M A N A G E M E N T | E X P E R I E N C E | A C Q U I S I T I O N

A C C E L | B E U T L E R I N K | K O B I E & J A S C H A D ATA L A S T U P D AT E D O N 4 / 2 5 / 1 6


COLLABORATION

MARKETINGAUTOMATION

CUSTOMEREXPERIENCE

CONTENTMARKETING

ORGANICACQUISITION

PAIDACQUISITION

RETENTION

ANALYTICS

Automation

LoyaltyEmail

Retargeting

Social/UGC

Blogging Platform

White Papers/Ebooks

Content Creation

Infographics

Video

Syndication

Digital Asset Management

Creative/Design

Social Custom Audience Targeting

Mobile

Workflow

Content

Communications

Communication/Engagement

Lead Scoring/Funnel Optimization

Testing

Personalization

Mobile

Mobile

Dashboard

Feed Based

PPC

Affiliate

Account Based Marketing

Retargeting

Social

Print/Mailers

Events/Webinars

Local

Inbound Call Channel

Display

Mobile Advertising

Social

CompetitiveIntelligence Desktop

Tag Management

Customer DataPlatform

DMP

Data Cleansing

Community

SEO

Social

Influencer

Feedback

DATACENTRALIZATION

WHAT MARKETING PROBLEM ARE YOU LOOKING TO SOLVE?

MELTWATER

DATASIFTGNIP

ORACLE (SRM )APPLE (TOPSY )

NETBASE

UNIFIED SOCIAL

VOCUS (CISION PR )

PLUMLY TICS

SYSOMOS

UNMETRIC

SPROUT

CROWDBOOSTERHOOTSUITE

LEADSIFT

CRIMSON HEXAGON

BRANDWATCH

MARKETWIRE

SALESFORCE (RADIAN6 )

SYNTHESIO

IDIO

INFEGYLINKFLUENCE

4CALERTI SOCIALBENCH

BRIGHTEDGE

RIVAL IQ

MOAT

SPYFU

TRACKMAVEN

QUANTCAST

RIVALFOX

ALEXA

ISPOT.T V

HG DATA

COMPETE

GHOSTERY

BUILTWITH

KLIPFOLIO

TABLEAU

INSIGHTSQUARED

SUMALL

ORIGAMI LOGIC

GECKOBOARD

BECKON

DOMO

DATORAMA

OMNIATA

SIMPLY MEASURED

MEASUREFULSTACKL A

QLIK

CRIT TERCISM

CLEVERTAPKONY

APSAL AR

ACTIONX

WEBTRENDS

MIXPANEL

AMPLITUDE

APPBOY

ADJUST

TUNEWEFI

APPFIGURES

LOCALY TICS

APP ANNIE

ADOBE ANALY TICS

GOOGLE ANALY TICS

IBM MOBILEFIRST

COUNTLY

FLURRY

APPSFLYER

BECKON

BRIGHTFUNNEL

BIZIBLE

C3 METRICS

CAKE

CONVERSION LOGIC

CONVERTRO

GOOGLE ANALY TICSIBM ANALY TICS

KISSMETRICS

VISUAL IQ

NIELSEN ANALY TICS

MOAT

MIXPANEL

WEBTRENDS

CLICKTALECRAZ YEGG

FULLSTORYINSPECTLET

LITMUS

USERTESTINGADOBE ANALY TICS

RESONATEINTEGRATE

GOSQUARED

USERREPL AY

HP

KILOMETER.IO ADDSHOPPERSHEAP ANALY TICSRESPONSETAP

TRIALFIREVISSCOREZIGNAL L ABS

DSCOUT

MARIN SOFTWARE

ACQUISIO

KENSHOOADOBE (MEDIA

GOOGLE (ADWORDS )

INSIDEVAULT

PRINTINGFORLESS

UPRINTING

VISTAPRINTPOSTCARDMANIA

AGENCY ACCESS

FL.AG

LOB

COMMISSION JUNCTION

AVANGATE

AVANTLINK

CLICKBANK

DIGITAL RIVER (ONENETWORKDIRECT )

EBAY PARTNER NETWORK

GOOGLE AFFILIATE NETWORK

LINKCONNECTORPOLY VORE

RAKUTEN LINKSHARE

REVENUEWIRE

REWARDST YLE

SHAREASALE

SHOPST YLE

TRADE DOUBLERZANOX


ADROLL

CRITEO

DOTOMIGOOGLE RETARGETING

MYBUYS

PERFECT AUDIENCE

RETARGETER

TELL APART

TRIGGIT

NEXTPERF

LINKEDIN

ADAPTLYGLOW

ADPARLOR

TWIT TER

SPRINKLR

SALESFORCE

INSIGHTPOOL

SOCIALFLOW

POLYGRAPH

NANIGANSKENSHOO

IGNITIONONE

GRAPHSCIENCE

FACEBOOK


BRANDNETWORKS

MARIN SOFTWARE

UNIFIED SOCIAL

UNRULY

SHIFT

LEANDATA

DEMANDBASE

ENGAGIO

VENDEMORE

ALTROOZ

MOPUB

ADACTION

JAMPP

FACEBOOK

LIVERAIL

GOOGLE

MMEDIA

FIKSU

AIRPUSH

INMOBI

LEADBOLT

CHARTBOOST

MOBILEFUSE

ADMOBTRIALPAY

APPLIFTYOZIO

THRIVEHIVE

FACEBOOK

CONNECTIVIT Y

GROUPON

SIGNPOST

LIVING SOCIAL

BALIHOO

YEXT

LOCAL MARKET L AUNCH

MARKETING360

GOOGLE ADWORDS

DIALOGTECH

INVOCA

MARCHEX

FREESPEE


SOLID COMMERCE SINGLEFEED

CHANNELSALE

CHANNEL ADVISOR

VISITURE

MARIN SOFTWARE

KENSHOO

FEEDOPTIMISE

DATAPOP

CONVERSION PATH GODATAFEED

CITRIXQUICKMOBILE

DOUBLEDUTCH

HELLOSPONSOR

EVENTKLOUD

BRIGHT TALK

ON24

INXPO GEVME

CVENT

VALIDAR

CERTAIN

AT EVENT

SHARETHROUGH

STUMBLEUPON

TABOOL A

TRIPLELIFT

VISIBLE MEASURES

YAHOO!POL AR

OUTBRAINNATIVOGOOGLE

YUME

VIDDLER

VDOPIA

TUBEMOGUL

TREMOR VIDEO

SPOTXCHANGE

ROCKET FUEL

OPTIMATIC

GOOGLE (YOUTUBE )

FACEBOOK

BRANBRIGHTROLL

ADSNATIVE

ADAP.T V

LINKDEX

BRIGHTEDGE CONDUCTOR

BLOOMREACH

TERAKEET GSHIFTMOZ

ANALY TICS SEO

AUTHORIT YL ABS

SUMOME

SEOLY TICSSEARCHMETRICS

LINKEDIN

FACEBOOK

HOOTSUITE

INSTAGRAM

FALCON SOCIAL

SHOUTLETTWIT TER

YOUTUBE

POSTCRON

SPROUT

SPREDFAST

SNAPCHAT

BUFFERVINE

CORTEX

FANFUEL

EXTOLE

TALKABLE

GROUPHIGH

INVITEBOX

NEXTBEE

FAMEBITROKT.COM

AMPLIFINIT Y

HELLOSOCIET Y

AMBASSADOR

INFLUITIVE

FRIENDBUY

WORDPRESS

LIVE JOURNALKAPOST

HUBSPOT

GOOGLE (BLOGGER )

DIVV YHQ

MEDIUM


PERCOL ATE

POSTACH.IO

SCRIBBLELIVE

SQUARESPACE

TRACTION SOFTWARE

TUMBLR

T YPEPAD

WEEBLY

AWARENESSHUB

CONTENTOOLS TECHVALIDATE.COMWIX.COM

LOOKBOOKHQ EPAPERFLIP

VISUALLY

FLIPB

SKY WORD ISSUU

ZMAGS

UBERFLIP

ADOBE (EBOOK PL ATFORM )

OOYAL A

STUPEFLIX

VISUALLYVIMEOFLIMPWISTIA

VIEWBIX

VIDYARD

USTUDIO SANDWICH

VIDCASTERRAMP

ANIMOTO

TONGAL

POWTOON

ZENTRICK

MIXPO

BRIGHTCOVE

RAPTMEDIA

HAPYAKWIDEO

WOCHIT

YOTPO

KEY WEE

NATIVO

TABOOL A

OUTBRAIN

GOOGLE

NETLINEPOL AR

GIANT MEDIA

VISIBLE MEASURES

SHARETHROUGH

ADSNATIVE

TRIPLELIFT

COLLECTIVEBIAS

AWARENESSHUB

SHOUTLET

OFFERPOP

FALCON SOCIAL

POSTANO

OPAL

CURAL ATETAILWINDBUFFER

TRACX

TINT

SPRINKLR

LIVEF YRE

THISMOMENT

SPROUT SOCIAL

COMMUN.IT

VISUALLY

ORACLE (SRM )

HOOTSUITE

ENGAGE SCIENCES

PERCOL ATE

HEARSAY SOCIAL

SPREDFAST

OL APIC

CANVABEUTLER INK

SMARTDRAW

PIKTOCHART

INFOGR.AM

SNAPPAPP

VISME

VISAGE

EASEL.LY

VISUAL.LY

KILLER INFOGRAPHICS

VENNGAGE

THIRDLIGHT

BLOOMFIRE

THEROISHOP

DROPBOX

KNOWLEDGE TREE

SHOWPAD

BOX

SEISMICMEDIAVALETWIDEN

CANTO

HP

CALLIDUSCLOUD

WEBDAM

ORACLE MARKETING CLOUD

ASSETBANKS

BYNDER

KENTICO

INTELLIGENCEBANK

MOBILEPAKS

BRANDFOLDER

TANDEM VALUT

DOCURATED

MARCOMCENTRAL

HIGHSPOT

CURATA

BUFFERZERYS

CONTENT.LY

NEWSCRED

TRAP.IT

CROWDSOURCE


TECHVALIDATE

PUBLISHTHIS

TEXTBROKERSKY WORD

SCRIPTED

WAY WIRE

COPIF Y

VISUALLY

BRAFTON

SCOOP.IT

INFLUENCE & CO.

PERSADO

GAIN

GRAPHSCIENCE

BRANDNETWORKS

ADPARLOR


ADAPTLY IGNITIONONE

INSIGHTPOOL

KENSHOO

MARIN SOFTWARE

NANIGANS

SALESFORCE

SALESPREDICT

SHIFT

SOCIALFLOW

SPRINKLR

UNIFIED

UNRULY

FAMEBITONALY TICA

INNETWORK

TRACKMAVEN

VISION CRITICAL

INSIGHTPOOL

GROUPHIGH

AUGURELINQIA

CICERON

INFLUITIVE

TAPINFLUENCE

COOPERATIZE

LIT TLEBIRD

TRAACKR

CAMPAIGN MONITOR

EMMA

AMAZON

ITERABLE


ORACLE (RESPONSYS )

VERTICAL RESPONSES

MOVABLE INKMAD MIMI

CONSTANT CONTACT

SAILTHRU

SILVERPOP

MAILCHIMP

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A C C E L | B E U T L E R I N K | K O B I E & J A S C H A D ATA L A S T U P D AT E D O N 4 / 2 5 / 1 6

#SocialPro #14B

#SocialPro #14B @davidzeee @davidzelniker #SocialPro #14B

You’re a one man band with too many instruments and not enough hands.

THE PROBLEM


#SocialPro #14B

Use technology to orchestrate, strengthen and amplify the quality of your music for better performance.

THE SOLUTION


Scale Optimization Actionable Insights

Reach Transparency

#SocialPro #14B


CHALLENGE The retailer’s DR team needed a way to efficiently identify poor-performing ads and automate optimizations in order to prevent overspend during time periods with less opportunity for return.

SOLUTION The team leveraged rules based actions to automatically pause ads on weekends and holidays, preventing overspend on days that had historically seen a decrease in ROI.

98% MoM increase in

ROI

114% MoM Increase in Revenue

Case Study: LatAm Retailer


A conductor is nothing without it’s orchestra.

#SocialPro #14B

THE ROLE OF TECHNOLOGY: THE CONDUCTOR


THANK YOU!

See You At The Next MARKETING LAND EVENT!

The Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker

Social Media

Transcript of The Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker