The Role of Rhetoric in Study Abroad Outreach and Advocacy
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Transcript of The Role of Rhetoric in Study Abroad Outreach and Advocacy
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The Role of Rhetoric in Study Abroad Outreach and Advocacy
A presentation by Jennifer Dodge
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Introduction
I studied abroad … and everybody else should, too!
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The Context
Unfortunately,few students study abroad
(IIE, 2015)
...but change is underway.
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The Findings
Social Media
Content Strategy
Outreach
Advocacy
Print Media
CommunicationsOrganiz
eManage
LeadCreate
Design
Publicity
TeamOnline
Blog
WriteCollaborate
Digital
Plan
Website Message
“ ”DevelopBuild Maintai
nDistribute
TrendingRespond
Promote
Input
Engage
Dynamic
Press
Campaign
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Program Providers
The SectorsAdvocacy
Organizations
University Departments
StudyAbroad
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Program Providers
Program Providers
(AIFS, 2016)
• Focus: Potential Students, Alumni
• Appeals: Pathos, Ethos
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Advocacy Organizations
• Focus: Sponsors, Affiliates, Students
• Appeals: Logos, Ethos(IIE, 2015)
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University Departments
• Focus: Potential Students
• Appeals: Pathos, Logos(UMASS, 2015)
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A presentation by Jennifer Dodge
The ImplicationsPortfolio… Content Strategy Multimedia Capability Audience Diversity
Career… Graduate School Additional International
Experience.
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Thank You!
Questions?
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• AIFS (Director). (2016). Ask An AIFS Alumni - Three Words [YouTube Video]. Retrieved from YouTube: https://youtu.be/V5bj4R2WQso
• IIE. (2015). Open Doors Data Highlights. Retrieved from Institute of International Education: http://www.iie.org/Research-and-Publications/Open-Doors/Data/Infographics
• UMASS. (2014). International Opportunities Expo. Retrieved from University of Massachusetts Amherst: https://www.umass.edu/events/international-opportunities-expo
• UMASS. (2015). International Programs Office. Retrieved from University of Massachusetts Amherst: http://www.umass.edu/ipo/
• YazeinaDaze. (2015). AIFSAbroad. Retrieved 2016, from Instagram: https://www.instagram.com/p/8zPN1Fq9gO/?taken-by=aifsabroad
Image Credits