The Role of LGUs Toward Tousirm Development

THE ROLE OF LGUs TOWARDS TOURISM DEVELOPMENT

DIRECTOR MARIVEL C SACENDONCILLO CESO III

Executive Director LGA-DILG

A Lecture-Presentation during the 1st Tourism Cluster Congress

Vigan City Convention CenterJuly 31 2015

Tourism is one of the fastest growing industries in the Philippines Many communities have identified tourism as an economic growth sector to complement traditional industries

(1) tourism can provide both direct and indirect economic benefits (2) tourism can generate various social and cultural benefits (3) tourism can help achieve environmental objectives and (4) tourism-based development can often be applied in communities

that may not have many other choices for encouraging economic development

WHY TOURISM BACKGROUND

The Tourism sector recorded427M tourist arrivals in

2012 and tourism industry employed 38M Filipinos or

102 of national employment in 2011

The sector contributes 72 to the countryrsquos GDP

BACKGROUND

Nature

Tourism

Cultural Tourism

Sun and Beach

TourismCruise and Nautical

Tourism

Leisure and

Entertainment

Tourism

Meetings Incentives Conventions amp Exhibitions (MICE) amp

Events Tourism

HealthWellness

and Retirement

Tourism

Diving amp Marine

Sports Tourism

Education Tourism

TOURISM PRODUCTS

Develop and market

competitive tourist

products and destinations

Improve market access

connectivity and

destination infrastructure

Improve institutional

governance and human

resources

2

34

5

12

7

8

9

10

16

14

17

1823

22

19

1

6

25

27

24

26

3230

33

34

35

36

37

31

29

28

40

39

38

43

4644

42

49

50 51

47

48

60

61 63

59

55

53

5657

54

58

70

69

75

72

7473

76

78

65

64

6768

77

11

13

15

20

21

45

52

62

66

71

41

LEGEND

1 EXISTING TouristDevelopment Areas

1 EMERGING TouristDevelopment Areas

International Airport

Principal Airport - Class 1

Principal Airport ndash Class 2

Community Airport -

Sea Port

Tourism Cluster

PHILIPPINESStrategic Directions

21 Tourism Clusters

78 Tourism Development

Areas

289 Tourism Sites

9 International

Gateways

20 Domestic

Gateways

6

GOALldquoAn environmentally

and socially responsible tourism that delivers more widely distributed

income and employment

opportunities as indicated by

66 M international arrivals and

348 M domestic travelers generating PhP1759 billion in total expenditure

contributing 678 to GDP and employing

65 million people by 2016rdquo

Improving market access and connectivity

Developing and marketingcompetitive tourist destinations and products

Improving tourism institutional governanceand human resource capacities

bull Rapidly expand capacity of secondary international airports

bull Expand connectivity between Philippines and its key growth markets

bull Implement a strategic access infrastructure program between secondary international airports and strategic destinations

bull Implement a sustainable tourism destination infrastructure program

bullDevelop diversified tourism products that engage local communities

bull Implement a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business

bull Safeguarding natural amp cultural heritage and vulnerable groups

bull PPP-based marketing strategy and action plan

bull Institutionalize roles and responsibilities of DOT and LGUsbull Develop a competent well motivated and productive tourism workforce

bull Improve governance in the area of safety security and in dealing with tourists

PHILIPPINE Strategic Vision

ldquoTO BECOME THE ldquoMUST EXPERIENCErdquo DESTINATION IN ASIArdquo

Identified issues ndash LGU LEVELbull Inefficient processes when applying

for local permits and licensesbull Imposition of taxes or fees contrary to

national policybull Overlapping institutional regulatory

functions between the nationalgovernment and LGUs and

bull Minimal or lack of infrastructuresupport

Issues and Challenges

What is the role of Local Government Units

in promoting Tourism

LGUs are key to LED

bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development

bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)

bull Tourism is one of the major sector that contributes to LED

Expected ResultsInnovative and sustainable tourism programs to retain and attract

investments produce jobs and other economic results for the communities

Proposed LGU Framework

Sustainable Tourism Development

Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and

attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)

Tourism Marketing and Promotion

Product and Destination Development

Expected ResultsRetain and attract investments

Create jobs and other economic results

EXAMPLEEco-cultural Heritage Tourism Program

Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget

Results (Arrivals Investments Jobs Etc)

Marketing PlanWebsite Social Medfia

Brochure Signages

Eco-Cultural Heritage Tour Circuit Development

DOT

LGU

Tourism Councils and

Associations

Private Sector

Organizing for Tourism Growth

LGU Support to Tourism

On LGU competitiveness Focus on critical areas

Cost of doing business ndash streamlining of business permit

Manpower development ndash address gaps on competencies amp skills

Priority investment areas ndash Tourism BPO-IT Agribusiness

Identify market gaps ndash programs for livelihood tourism circuits souvenirs


Set development directions ILOILO Case

bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans


Policy Reforms Create a conducive business climate

bull Iloilo Province and City have their incentives in place

bull Both have active investment boards

bull The City Government is currently streamlining business permits processing

bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance

bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform

LGU SUPPORT TO TOURISM

Example

Maximizing public and private sector networksPartnership for Better Infrastructure


PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case

Business Association

Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects

Iloilo Airport as Regional Gateway

Executive Order 29Pocket Open Skies Policy

Technical Assistance(budget process infra tourism networking)

Tourism Act 2009 (RA 9593)DOT-DPWH Convergence

Tourism Devrsquot in

the City amp Province of Iloilo

Type of Infrastructure Lead Agency Project Implmentation

1 Secondary International Airport Infrastructure Upgrading Program

DOTC DOTC Project Management and Implementation Units

2 Air sea and land connectivity to strategic cluster destination entry points improvement program

DOTC DPWH DOTCDPWH Project Management and Implementation Units

3 Tourist development area utility destination infrastucture program

DPWH LGUs DPWHLGU Internal Project Management and Implementation Units

4 Tourist center support and site visitor infrastructure program

DOTDENRNCCA LGUs

Specially created Project management and Implemetation Units

18

Infrastructure Support to Tourism NGA Programs

DILG Program through the LGSP-LED

MARKETING amp PROMOTIONS to strengthen

the competitive position or brand LGU Alliance as a destination

TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises

ENABLING INITIATIVES to provide a conducive and enabling

environment for sustainable development of destinations investments in

responsible enterprises as well effective destination marketing

Value Chain as approach to strengthen the local tourism sector

The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector

LEGEND




1

Tourism CircuitDevelopment

Tourism circuit strings

together attractions

2

Community Airport -

Sea Port

EXISTING TouristDevelopment Areas

EMERGING TouristDevelopment Areas

Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17

gateways andcenters to

service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product

bull destination marketing

and branding37

bull generatejobs

increase

receipts

investments and

bull visitor arrivals and 65

70

737

4

75

77

Tourism at the Province

bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained

bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network

bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city

bull They are not separated by a large distance such that a tourist could cover them in a sequence

bull It should have well defined entry and exit points

bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit

Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits

cultural heritage and

ecotourism key

for investment

generation and

employment

focus

Allah Valley Sustainable TourismDevelopment

Example Bohol Countryside Tour

Itinerary

Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood

Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines

Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials

Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house

Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River

Example Bohol Countryside TourItinerary

Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people

Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world

Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board

Notes Airfare is not included in the tour price

- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM

Destination Marketing

12

Identifying the target market

Building industry partnerships for destination

needsLocal destination marketing campaigns

marketing

3

Metro Iloilo Guimaras Destination Marketing

Tourism Product Development

bull Tourism product

enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to

website and othermarketing efforts

Investment Promotion

bullbull

Investment promotion trainings for LEIPOsInvestment briefs of available local investment

opportunities

Investment conferences and fairs to meet potential

investorsTourism and investment promotion centers serving

as ldquoafter-care facilityrdquo

Resource hub where LGUs can host and entertain

investors wanting to finalize investment decision

bull

bull

bull

Workforce Development

1 Collaboration between NGAs tourism

industry local academe and LGUs

2 Aligning curricula to industry needs

3 Installing a skills registry sytems

Education and Skills Development

bull Bohol Employment and Placement

Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database

bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process

The PROVINCE OF BOHOL Case Workforce Development

Tourism and Livelihood

bull Municipal tourism Officers capacitated for project development marketing and promotion

bull Municipal tourism officers organized into a provincial association

The PROVINCE OF BOHOL Case

Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash

facilitated registration and setting up of new businesses thereby facilitating generation of jobs



PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes


CHALLENGESIssues and Concerns Key Needs

- Frontline Services skills attitude

- Destination Promotion web print broadcast

- Culture of Tourism awareness courtesy

attitude

- Environment cleangreen solid waste management sewerage treatment

- Transport Services quality frequency availability

- Industry Linkages associations collegial leadership partnership

CHALLENGES

Issues and Concerns Key Needs

- Other Basic Services water signages electricity toilet shops guides rates

- TrafficAccessibility connectivity infrastructure to sites

- Capacity rooms facilities

- Attractions level of development new attractions

activities

- Overall Image

bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector

bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness

Recommendations

bull Tourism circuit planning or regionaleconomic development approaches allow

private sector LGUs and NGAs to focus

efforts on specific sector or areas with

maximum investment and job generation

impacts

Insights

eadership

Success depends upon the commitment and strong leadership

pen for Business Environment

Harmonize and improve policies LGU policies development

plans taxation and regulations)

Align provincial and municipal taxes and fees to supporttourism industry

Policy decisions should be made based on assessment notassumptions

The rule DO NOT ASSUME ASSESS

ision

Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches

nable and Empower the People

ldquoLove and Pride for the place spiritrdquo

Tourism is one of the fastest growing industries in the Philippines Many communities have identified tourism as an economic growth sector to complement traditional industries

(1) tourism can provide both direct and indirect economic benefits (2) tourism can generate various social and cultural benefits (3) tourism can help achieve environmental objectives and (4) tourism-based development can often be applied in communities

that may not have many other choices for encouraging economic development

WHY TOURISM BACKGROUND





BACKGROUND

Nature

Tourism

Cultural Tourism

Sun and Beach


Tourism

Leisure and

Entertainment

Tourism


Events Tourism

HealthWellness

and Retirement

Tourism

Diving amp Marine

Sports Tourism

Education Tourism

TOURISM PRODUCTS

Develop and market

competitive tourist



connectivity and




resources

2

34

5

12

7

8

9

10

16

14

17

1823

22

19

1

6

25

27

24

26

3230

33

34

35

36

37

31

29

28

40

39

38

43

4644

42

49

50 51

47

48

60

61 63

59

55

53

5657

54

58

70

69

75

72

7473

76

78

65

64

6768

77

11

13

15

20

21

45

52

62

66

71

41

LEGEND






Community Airport -

Sea Port

Tourism Cluster


21 Tourism Clusters


Areas

289 Tourism Sites

9 International

Gateways

20 Domestic

Gateways

6
































LGUs are key to LED


















Brochure Signages


DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision








BACKGROUND

Nature

Tourism

Cultural Tourism

Sun and Beach


Tourism

Leisure and

Entertainment

Tourism


Events Tourism

HealthWellness

and Retirement

Tourism

Diving amp Marine

Sports Tourism

Education Tourism

TOURISM PRODUCTS

Develop and market

competitive tourist



connectivity and




resources

2

34

5

12

7

8

9

10

16

14

17

1823

22

19

1

6

25

27

24

26

3230

33

34

35

36

37

31

29

28

40

39

38

43

4644

42

49

50 51

47

48

60

61 63

59

55

53

5657

54

58

70

69

75

72

7473

76

78

65

64

6768

77

11

13

15

20

21

45

52

62

66

71

41

LEGEND






Community Airport -

Sea Port

Tourism Cluster


21 Tourism Clusters


Areas

289 Tourism Sites

9 International

Gateways

20 Domestic

Gateways

6
































LGUs are key to LED


















Brochure Signages


DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




Nature

Tourism

Cultural Tourism

Sun and Beach


Tourism

Leisure and

Entertainment

Tourism


Events Tourism

HealthWellness

and Retirement

Tourism

Diving amp Marine

Sports Tourism

Education Tourism

TOURISM PRODUCTS

Develop and market

competitive tourist



connectivity and




resources

2

34

5

12

7

8

9

10

16

14

17

1823

22

19

1

6

25

27

24

26

3230

33

34

35

36

37

31

29

28

40

39

38

43

4644

42

49

50 51

47

48

60

61 63

59

55

53

5657

54

58

70

69

75

72

7473

76

78

65

64

6768

77

11

13

15

20

21

45

52

62

66

71

41

LEGEND






Community Airport -

Sea Port

Tourism Cluster


21 Tourism Clusters


Areas

289 Tourism Sites

9 International

Gateways

20 Domestic

Gateways

6
































LGUs are key to LED


















Brochure Signages


DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




Develop and market

competitive tourist



connectivity and




resources

2

34

5

12

7

8

9

10

16

14

17

1823

22

19

1

6

25

27

24

26

3230

33

34

35

36

37

31

29

28

40

39

38

43

4644

42

49

50 51

47

48

60

61 63

59

55

53

5657

54

58

70

69

75

72

7473

76

78

65

64

6768

77

11

13

15

20

21

45

52

62

66

71

41

LEGEND






Community Airport -

Sea Port

Tourism Cluster


21 Tourism Clusters


Areas

289 Tourism Sites

9 International

Gateways

20 Domestic

Gateways

6
































LGUs are key to LED


















Brochure Signages


DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




6
































LGUs are key to LED


















Brochure Signages


DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision












LGUs are key to LED


















Brochure Signages


DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision


















Brochure Signages


DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




DOT

LGU


Associations

Private Sector



















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




















Example





Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision








Partners

2010 -2011

Priority Road Infra

Projects

2011 ndash 2012

Priority Tourism

Road Infra

Projects















DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision












DOTDENRNCCA LGUs


18











LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision













LEGEND




1




2

Community Airport -

Sea Port



Tourism Cluster

43

16

5

17

912

10 1

115

14

8

13

22

20

17


service16

129

3

18

21

24 2

5272

628

32 3

0

33

29 5

231

50

51

34 4

0

48

41 4

7423

5 38

39 4

943

53

36 4

4

45

46 5

459

556

066 5

77 5

68 6

3616

258

64

66 7

178

76

72

69

bull improvequality

enhance

tourism product


and branding37

bull generatejobs

increase

receipts

investments and


70

737

4

75

77








Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision











Tourism Circuits

Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




Allah Valley (South

Cotabato and Sultan

Kudarat) has two

tourism circuits


ecotourism key

for investment

generation and

employment

focus



Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision





Itinerary













12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision











12




marketing

3




enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision







enhancement

Visitor activities

enhancement

bull

Local tours

Improvements

site

attractiveness

to



bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision





bullbull


opportunities






bull

bull

bull

























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




























attitude




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision




CHALLENGES






activities

- Overall Image



Recommendations





impacts

Insights

eadership








ision






Recommendations





impacts

Insights

eadership








ision








impacts

Insights

eadership








ision




Insights

eadership








ision




eadership








ision










ision




The Role of LGUs Toward Tousirm Development

Government & Nonprofit

Transcript of The Role of LGUs Toward Tousirm Development