The role of hashtags in social media
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Importance of Hashtags in Social Media
description
This presentation shows how hashtags gives a big exposure to your campaign on twitter, facebook, Google , pinterest and instagram. This will be helpful for SEO and social media experts and other social media lovers as well. - PowerPoint PPT Presentation
Transcript of The role of hashtags in social media
Importance of Hashtags in Social
Media
Get more Social Engagement
Let’s see, how #screates imapct in social media
Tweets with hashtags get
2X more engagement than without
hashtags
17%21%55%25%
40%
Drops engagement by the use of more than 2 hashtagsHigher engagement by the use of 1-2 hashtagsRetweeted on tweets with 1 or more hashtagsOf tweets without hashtags get retweets
Of tweets with hashtags get retweet
When Facebook first started using Hashtags,
Post with # : 0.80% median viral per fan
Post without # : 1.30% median viral per fan
As time went on...
593 avg. interactions per post
416 avg. interactions per post
307 avg. interactions per post
188 avg. interactions per post
1-2 #
3-5 #
6-10 #
10+ #
On Google+, automatically hashtags are given based on posts’ content and allow to edit or add own hashtags
Add #s in comments & posts as well. Double opportunities!!!
Automatically built up in Google searches
Get normal search results & a sidebar of relevant Google+ posts in hashtag search
Interactions are highest on Instagram posts with 11+ hashtags
0 Hashtags
18% interactions per 1k followers
1 Hashtag
29% interactions per 1k followers
2 Hashtags
41% interactions per 1k followers
3 Hashtags
33% interactions per 1k followers
4 Hashtags
31% interactions per 1k followers
5 Hashtags
43% interactions per 1k followers
6 Hashtags
33% interactions per 1k followers
7 Hashtags
30% interactions per 1k followers
8 Hashtags
39.5% interactions per 1k followers
9 Hashtags
49.5% interactions per 1k followers
10 Hashtags
22% interactions per 1k followers
11 Hashtags
79.5% interactions per 1k followers
Thank YouConceptualized & Design By3i InfoCom
Phone : +4402032394636Email : [email protected] : www.3iinfo.co.uk
Source : www.searchenginejournal.com
