The ROI of Company Culture

Confidential and Proprietary © Glassdoor, Inc. 2008-2015#Glassdoor

THE ROI OF COMPANY CULTURE


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Featured Speakers

Molly McKinstryInside Sales Manager

at Glassdoor

Katie BurkeDirector of Talent and Culture

at HubSpot


AGENDA

• What Is Company Culture?

• Stats That Prove Investing in Culture Pays Off

• Action Plan to Improve Company Culture

• Case Studies

• Save money recruiting

• Save time recruiting

• Increase candidate quality

• Raise productivity levels

• Increase retention rates


What Is Company Culture?

Vision & Values

Assumptions & Beliefs

Habits, Norms & Systems

Symbols & Language


CULTURECODE

THE

1.8 million views#1 business deck on SlideShare in 2013


Culture is to recruiting as product is to marketing.

• Customers are more easily attracted with a great product.

• Talent is more easily attracted with a great culture.

-@Dharmesh, HubSpot


Culture is everything.


5 Reasons to Invest inYour Culture


#1: Save Money Recruiting



Companies with agood employer brand

see an average of


22%in reducedrecruitment

fees

Source: Employer Branding Global Study Report

Companies with astrong employer brand

enjoy

Source: LinkedIn

50%cost-per-hire

savings

http://www.slideshare.net/brettminch/2014-employer-branding-global-trends-survey-report-by-employer-brand-international

http://talent.linkedin.com/blog/index.php/2011/12/whats-the-value-of-your-employment-brand


#1: Action Plan

Get involved! Read and respond to Glassdoor reviews, implement feedback and initiate change.


#2: Save Time Recruiting


#2: Save Time Recruiting

46%

Source: Glassdoor

read reviews whenthey have just started their job search and

have not yet spoken witha company recruiting or

hiring manager.

94%

Source: Glassdoor

are likely to apply to a jobif the employer actively managestheir employer brand, responds to reviews, updates their profile and

shares updates on their culture and work environment.

of Glassdoormembers

http://employers.glassdoor.com/statistical-citations/

http://employers.glassdoor.com/statistical-citations/


#2: Action Plan

Save time recruiting on platforms like Glassdoor. When candidates qualify themselves, you see fewer unqualified resumes and save time.


#3: Increase Candidate Quality


#3: Increase Candidate Quality

Referral candidates are

5X more likely to get hired than other candidates

Employee referralsare the #1 SOURCEfor quality new hires

Source: Staffing.org

Source: ERE

http://www.staffing.org/library_ViewArticle.asp?ArticleID=449

http://www.ere.net/2012/05/07/10-compelling-numbers-that-reveal-the-power-of-employee-referrals/


#3: Action Plan

Invest in your employer brand and monitor your reputation on Glassdoor. Your reputation says a lot about your company’s culture!


#4: Raise Productivity Levels


#4: Raise Productivity Levels

Companies with engaged employees

OUTPERFORM THOSE WITHOUT BY UP TO

202% Source: Dale Carnegie Increasing employee

engagement investments by 10% can

INCREASE PROFITS BY

$2,400 per employeeper year

Source: TLNT

http://www.dalecarnegie.com/employee-engagement/engaged-employees-infographic/

http://www.tlnt.com/media/2012/06/MADISON.jpeg


#4: Action Plan

Celebrate company and department wins. Recognize individual and team performance.


#5: Increase Retention Rates


#5: Increase Retention Rates

$11 BILLIONIS LOST ANNUALLY

due to

EMPLOYEE TURNOVER

Source: Dale Carnegie

http://www.dalecarnegie.com/employee-engagement/engaged-employees-infographic/


#5: Action Plan

Ensure managers live up to their full leadership potential and provide them with the tools necessary in order to succeed in their roles!


Action Plan Recap

Save Money Recruiting

Increase Candidate Quality

Save Time Recruiting

Raise Productivity Levels

Increase Retention Rates

Get involved! Read feedback, respond to reviews and initiate change.

Allow candidates to qualify themselves on platforms like Glassdoor to save time recruiting.

Celebrate company and department wins. Recognize individual and team performance.

Ensure managers live up to their full leadership potential by arming them with the correct tools.

Invest in your employer brand and monitor your reputation on Glassdoor.


Culture Case Study: Expedia, Inc.

13 Technical HiresIncluding Sr. Software Engineer & UI Designer

51% Increase in Candidate AwarenessReflected in traffic to Glassdoor Profile

$1700 Cost-Per-Hire50% lower than the national CPH average

RESULTS“Glassdoor has become a critical tool for telling our brand's story online and giving applicants an inside look at life at Expedia.”

Lisa Russell, Senior Director of Talent Acquisition, Expedia, Inc.


Culture Case Study: HubSpot

Brian Halligan, HubSpot’s CEO, is one of the most highly recommended executives based on Glassdoor reviews

Significantly increased lead flow from Glassdoor to drive candidate quality and quantity

RESULTS

#15 Glassdoor Best Place to Work 2015


Products change, positioning changes,people change

but the one constant on winning teams and business is a remarkable culture


Companies who prioritize employee sentimentand company culture perform better overall

in the stock market.

Bottom Line:


FREE OPTIONS!


Questions?

The ROI of Company Culture

Leadership & Management

Transcript of The ROI of Company Culture