the roadmapthe roadmap

charting the future course of my-kart

2

project proposal

http://www.my-kart.org/

agenda & objectivesagenda & objectives

sell the vision identify the issues plan actions agree roadmap assign roles

3

project proposal

http://www.my-kart.org/

talent discovery and development is core...talent discovery and development is core...

explore far & wide to discover the

talented amateur

explore far & wide to discover the

talented amateur

select & refine the talent

select & refine the talent

manage, promote and market the

talent

manage, promote and market the

talent

talenttalenttalenttalent

myKART is like an oil and gas company but dealing with racing talent

4

project proposal

http://www.my-kart.org/

...searching for diamonds in the rough......searching for diamonds in the rough...

search far & wide skills

development: driving technical strategy communication public relations sports

psychology aspiration to go all

the way formula racing touring cars

myKART is about discovering, developing and delivering racing talent by popularising grassroots motor-sports

5

project proposal

http://www.my-kart.org/

...thus, we must create the infra & supply...thus, we must create the infra & supply

affordable amateur series

progression paths

development

programmes

sponsorship opportunitiesalways focus on building the grassroots

always focus on building the grassroots

always focus on building the grassroots

always focus on building the grassroots

6

project proposal

http://www.my-kart.org/

target marketstarget markets

Fun karters Career karters

What they want member benefits discounts safe & fun racing Networking

organised events / series championship reward &

recognition driver development progress in racing career

Who are they professionals, managers, entrepreneurs

teenagers, personalities, enthusiasts

What they offer A pool of drivers, potential future talent & succession talent supply / builds corporate awareness

Financial benefits, talent management & commercial opportunities

What we provide Regular events at affordable rates

sustainable & structured growth & development programme

How we provide member leagues social events

annual series media coverageth

e f

un k

art

er

is o

ur

base

the f

un k

art

er

is o

ur

base

the f

un k

art

er

is o

ur

base

the f

un k

art

er

is o

ur

base

* myKART must continue to focus on the fun karter to lead to the career karter

7

project proposal

http://www.my-kart.org/

providing end to end motor-sports activitiesproviding end to end motor-sports activities

amateur amateur activitiesactivities

driver driver developmentdevelopment

sponsorshipsponsorship& rewards& rewards

talenttalentmanagemenmanagemen

tt

KART seriesKART series

driverdriveracademyacademy

TV & mediaTV & mediacoverage*coverage*

merchandisingmerchandisingprize moneyprize money

professionalprofessionalservicesservices

* inclusive national & regional events* inclusive national & regional events

ancillariesancillaries

suppliessupplies

technical technical supportsupport

manufacture & manufacture & assemblyassembly

event event managementmanagement

team team managementmanagement

there is a wide range of activities and businesses to support the myKART objectives of discovering, developing and delivering racing talent

8

project proposal

http://www.my-kart.org/

the foundation of Malaysian motor-sportsthe foundation of Malaysian motor-sports

individuals companies nation

affordable and fun series for amateurs

open access to wider consumer segments

making racing more accessible & building more awareness

clear career progression and development

new business opportunities (new products)

builds strong foundation for world class drivers

creates abundant & sustainable supply of racing talent

sponsorship assistance

brand building, merchandising opportunities

international recognition & exposure

9

project proposal

http://www.my-kart.org/

my-KART S.W.O.T. analysismy-KART S.W.O.T. analysis

strengths experience since 2001 rapport with circuit

operators strong & diverse

membership existing corporate network professional

weaknesses funding corporate awareness &

support unknown ‘name’ in market ‘elitist’ perception amateur karting not ‘real

thing’

opportunities F1 exposure growing interest in motor-

sports government support affordable karting

experience the next generation

threats economic slowdown affecting

sponsorship established players government backed player

endend

thank you for your attention

11stst my-KART Foundation my-KART Foundation ConferenceConference

Summary of meeting discussion

12

project proposal

http://www.my-kart.org/

key issues to be addressedkey issues to be addressed

entity & management structure club vs. enterprise

politics & governance existing players (KKS / KKW) personalities AAM / Nathan KBS circuit operators suppliers corporations / sponsors

patronage personalities & support

identity & branding what is myKART for the layman

Microsoft Excel Worksheet

project project summary summary

reportreport

13

project proposal

http://www.my-kart.org/

entity & management structureentity & management structure

decision needed: whether to form club or enterprise?action: to understand AAM requirementshelp needed: Fazz to discuss with experienced people in the field:

Steward: Ron Lim (veteran racer) Brian F: Faizul (m/sports commission) Yusnee: Adien / Tg Djan (proton motorsports)

club / association enterprise / sdn bhd

fund raising easier, commonly practiced

perception of company profiteering

not allowed by AAM?

decision making / governance

bureaucratic / slow process

efficient thru delegated authorities & mandates

profit making subject to members direction

accepted / common

entity objectives:entity objectives:

discover & discover & develop talentdevelop talent

organise eventsorganise events

seek seek sponsorshipsponsorship

to profitto profit

14

project proposal

http://www.my-kart.org/

politics & governancepolitics & governance

their agenda / risk strategy

existing players (KKS / KKW)

dominance in local karting scene; eliminate competition

avoid direct comparison complement and alliance

AAM / Nathan control over all motor-sports activities; clampdown on amateur events

compliance managing Nathan

KBS less focus on non-elite sports

favours / preferred parties

avoid early reliance

circuit operators profit making negotiation for long term partnership and rates

corporations / sponsors

what is the exposure? control over events

build the member base build the programme insist on myKART control

over activities and events; negotiate

action needed: meeting with

experienced racers / karters / organisers

understand the politics

15

project proposal

http://www.my-kart.org/

my-KART patronagemy-KART patronage

action: to identify best option for

myKART patronage to make appointments to

meet with these potential patrons

to be done once myKART proposal and plans documented

definition figurehead for myKART

role / purpose

to open doors for sponsors & protect myKART

qualification experience in m/sport, passion, aligned with myKART, strong contacts, and clout in industry

Potential Patrons background

Ron Lim veteran racer of 30 years in Malaysia

Datuk Hishamuddin minister / politician / karting enthusiast

Datuk Mokhzani SIC boss, racing enthusiast

Tan Sri Azman Yahya

racing enthusiast / former Danaharta boss

Faez Yahya WALD

Alex Yoong former F1 driver

16

project proposal

http://www.my-kart.org/

brand & identitybrand & identity

need to clear define the myKART brand & identity and what it stands for: unique proposition: discovering,

developing and delivering racing talent

values: safety-first professionalism diverse innovative driver led respect passionate

methodology: popularise grassroots motor-sports and managing the talent

action needed: communication strategy, coaching from PR experts (Naliza)

17

project proposal

http://www.my-kart.org/

high level roadmap / timelineshigh level roadmap / timelines

short-term (1-6 mths)

1. understand legal / AAM issues

2. register club / co (biz model & membership)

3. understand politics / governance

4. patronage5. documentation6. products &

merchandising

medium-term (7-12 mths)

1. forge alliances2. corporate

funding3. obtain

sponsorship4. K1 class5. driver

academy / training

long-term (13-24 mths)

1. media coverage (i.e. TV, 8TV)

2. investment (e.g.. junior formula)

3. technical up-skill

future (beyond 2 years)

1. team management

2. circuit ownership

3. club house

on-going activities: amateur events & recruitment stakeholder management develop informal links, MOUs & alliances with personalities

18

project proposal

http://www.my-kart.org/

foundation member rolesfoundation member roles:: role :: description :: who

lead overall responsibility in driving the myKART project

Fazz

stakeholder liaison dealings with Govt, existing industry players, personalities, patronage, local authorities, AAM

Fazz

operations event managements & preparation Fazz / Azlan / Edy

financial financial management; financing Azlan

commercial management

sponsorship, commercial agreements, advertising & promotions

Brian E & F

media / PR PR, media liaison, TV slots, electronic and print material, press releases

Naliza / Rizal

technical kart specifications, rules & regulations, enforcements

James / Julian

members member value proposition for casual and career karters

Naza

trading / procurement

merchandising, purchasing, fund raising Joey Teo / Steward

legal & secretarial understanding the rules and laws on organised motorsports, entity formation, intellectual property and trademark protection

Yusnee / Wei Li