The Road to Successful Marketing Operations By Diederik Martens

The Road To Successful Marke2ng Opera2ons Diederik Martens, Global Marke2ng Opera2ons Manager, Quin2q (Dassault Systèmes) Marke2ng Technology Conference Europe, October 21st, 2015

@DiederikMartens h;ps://nl.linkedin.com/in/diederikmartens

The Road To Successful Marke2ng Opera2ons

DEC 2012 First marke2ng automa2on specialist

1 FTE

Diederik Martens -‐ © 2015

0.1 FTE


1 FTE


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FEB 2013 1st lead management process


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MAY 2013 Rebranding + Every lead has unique nurture

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OCT 2013 Sales alignment success with prospect portals


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NOV 2013 Mul2lingual nurturing


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JAN 2014 Joined the Sales Opera2ons team


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MAR 2014 Growth due to marke2ng successes

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MAY 2014 More alignment by involving sales in nurture


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AUG 2014 Increased lead nurture complexity.

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OCT 2014 Scope for new lead mgt process


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DEC 2014 Plan to split MktOps and SalesOps


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FEB 2015 New lead management process live


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APR 2015 Advanced repor2ng requests


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JUL 2015 Training, onboarding, cer2fica2on


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AUG 2015 Full-‐blown MktOps department


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AUG 2015 Full-‐blown MktOps department

NOV 2015 What’s next?

THANK YOU

The Road to Successful Marketing Operations By Diederik Martens

Marketing

Transcript of The Road to Successful Marketing Operations By Diederik Martens