The road to hell is paved with cut and paste
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21-Oct-2014 -
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Transcript of The road to hell is paved with cut and paste
THE ROAD TO HELL IS PAVED WITH CUT AND PASTE
Presented by: Ian Lurie CEO, Portent @portentint
portent.co/api-pubcon
These are the links
Yes, this is correct (leave off the ‘m’)
don't hate me because I'm beautiful
Guinea pigs = Cool
i think our Facebook numbers may affect our revenue
this is great! But I need to see revenue represented by
comparable amounts of tequila, because I just got back from my
vacation.
also, can you include hits? I'm used to looking at hits, not visits. And the boss
likes revenue reported by lunar month...
CUTTING AND PASTING
the... horror…
0
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$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00 Some cool title
Visitors
Transactions
Poodle count
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Visitors
Air miles earned
Transactions
Tequila dollars
Poodle count
Visitors
Transactions
Poodle count
0
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100000
150000
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Visitors
Air miles earned
Transactions
Tequila dollars
Poodle count
Drink more tequila!!!!
Why?
THEY’RE THE CUSTOMER
THE QUESTION QUESTION
WE NEED A BETTER WAY
CUTTING AND PASTING
AGGREGATE ANALYTICS
ON A COMMON PLATFORM
MAXIMIZE ANALYSIS
GOOGLE ANALYTICS FACEBOOK TWITTER CATALOG SALES
OFFLINE AD SPEND
SITE PERFORMANCE
ADWORDSYOUR DATABASE
EXCEL GOOGLE SPREADSHEETS
ian what the heck!??!!!!!!!!
FIND FETCH STORE REPEAT SHARE
1: FIND THE APIs
Coremetrics Google Analytics Google Adwords Facebook Open Graph Twitter Polling Data Salesforce CRM Chatterbox Sentiment Measurement Infochimps Wunderground Kayak Facebook Insights Amazon eBay Site Catalyst
2: FETCH YOUR DATA
I USE PYTHON
AND MYSQL
START WITH GOOGLE’S SAMPLE CODE
FROM GOOGLE’S CODE
CALLS THE API
CALLS THE API
WHAT YOU GET BACK
Drink more tequila!!!!
IT’S A CSV (SORT OF)
ROW[0] (the date)
ROW[1] (the visitors)
ROW[2] (page load)
ROW[2] (page load)
ROW[1] (visitors)
ROW[0] (date)
3: STORE YOUR DATA
4: REPEAT FOR…
MEH
THE QUESTION QUESTION
5: SHARE YOUR DATA
5: SHARE YOUR DATA AND YOUR INSIGHTS
EXCEL
THE QUESTION QUESTION
EXCEL IQY
HELL YES
0.0000
1.0000
2.0000
3.0000
4.0000
5.0000
6.0000
7.0000
8.0000
$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
1/1/12 1/15/12 1/29/12
Page load time vs. revenue
revenue avgpageloadtime
TEST THIS!!!!
5.5 DISTILL IT DOWN
CRUNCH THE NUMBERS (ONCE)
CREATE YOUR REPORT (ONCE)
AND THEY CAN PLAY, TOO
THE QUESTION QUESTION
FIND
FETCH
STORE
SHARE INSIGHTS
IN FAMILIAR TOOLS
HELL YES
portent.co/api-pubcon
These are the links
Yes, this is correct (leave off the ‘m’)
STALK ME: @PORTENTINT
PORTENT.COM [email protected]