THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE...

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Transcript of THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE...

Page 1: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …
Page 2: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …

THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

Page 3: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …

THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

COPYRIGHT

Page 4: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …

THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

COPYRIGHT

CROSS-BORDER EXPANSION

Page 5: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …

THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

COPYRIGHT

CROSS-BORDER EXPANSION

SOCIAL MEDIA

Page 6: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …

THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

COPYRIGHT

CROSS-BORDER EXPANSION

DOMAIN NAMES

SOCIAL MEDIA

Page 7: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …

THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

COPYRIGHT

CROSS-BORDER EXPANSION

CUSTOMS

DOMAIN NAMES

SOCIAL MEDIA

Page 8: THE ROAD TO ADVANCED BRAND ENFORCEMENT ......KIPANGA THE ROAD TO ADVANCED BRAND ENFORCEMENT TRADE MARK CLEARANCE COPYRIGHT CROSS-BORDER EXPANSION SOCIAL MEDIA CUSTOMS …

THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

COPYRIGHT

CROSS-BORDER EXPANSION

SOCIAL MEDIA CUSTOMS

DOMAIN NAMES KIPANGA

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THE ROAD TO ADVANCED BRAND ENFORCEMENT

TRADE MARKCLEARANCE

COPYRIGHT

CROSS-BORDER EXPANSION

SOCIAL MEDIA CUSTOMS

DOMAIN NAMES KIPANGA

COMMON LAW RIGHTS

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Advanced persistent opportunities building brand systems in digital

Advanced persistent opportunities building brand systems in digital

EXAMINATION : ADVANCED BRAND MANAGEMENT 4 (ABM401) … Brand Management 4 … · Page 1 of 16 © IMM Graduate School of Marketing October 2015 Examination ABM401 EXAMINATION : ADVANCED

EXAMINATION : ADVANCED BRAND MANAGEMENT 4 (ABM401) … Brand Management 4 … · Page 1 of 16 © IMM Graduate School of Marketing October 2015 Examination ABM401 EXAMINATION : ADVANCED

Successful Enforcement Strategies in Chinese Marketplaces · Successful Enforcement Strategies in Chinese Marketplaces Trevor Robbins Brand Protection Analyst, MarkMonitor Why is

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IPR Enforcement Strategies for Brand Protection in …...1 IPR Enforcement Strategies for Brand Protection in China An IP Management Perspective to Brand Protection in China2 Contents

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