The road is wider than long
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Talk given at Data Days on October 1st 2014 in Berlin.
Transcript of The road is wider than long
@iotwatch
Before 2007 most of the early internet of things ideas were genuinely screen-less.
Now the mobile phone is a middle man for everyday products.
And objects become gateways to a mobile experience.
SmartStones / Nivea armband
The rise of wearables
Behaviour becomes visible, traceable, perhaps understandable.
Jawbone
We become “things” Measurable entities.
I use Energy (British Gas / Hive) water (Thames Water) food (Nectar points / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)
Death of Privacy , A Michael Froomkin, 2000
We all suffer from “Consumer Privacy Myopia”
So we went from creepy
Ankle tracker for law enforcement.
To “fun” in just a few years
Kidzon by LG
Using fashion to sell.
Ringly / Kovertdesigns
Sproutling
Keeping track of you from birth.
Getting us used to sharing so much data other industries can benefit from it.
Data will be stigma.
Degrading the poorest “the warnings the devices emit — beeps that become more persistent as the due date for the loan payment approaches — are seen by some borrowers as more degrading than helpful”
Rewarding us for gaming.
Until …
Security & user experience hell Kodak picture frame, Fitbit 1st generation, baby monitors & fridges have all been hacked.
But there is still space for unpredictability
Dissent
And using our data to our advantage
Hardware
Connectivity
Battery life
Standards
Privacy
Security
Things
A Global fragmented conversation
Product
Data
User experience
When really the Internet of Things is when you care about everything.
Understanding people matters to product development.
Long-term usage is our responsibility when heavy materials are in the mix.
And sometimes really the answer isn’t hardware.
LG smart fridge / Pntry app by designswarm
Global Players are also figuring it out.
But they shouldn’t be the only ones educating us.
Build a universal language for consumer connectivity.
Advertising Product development Retail After care service Maintenance Data provision Upgrades Data storage Data protection
Where does your responsibility lie?
Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?
Give poeple a way to make money.
