The Rise of Linux

Presented by Diana Lim2010.10.12

Question

This is the official logo of Linux

Yes?

No?

2

3

Tux was originally designed for the Linux logo contest

Linus Torvalds’ fixation for penguins“Some people have told me they don't think a fat

penguin really embodies the grace of Linux, which just tells me they have never seen a angry penguin charging at them in excess of 100mph. They'd be a lot more careful about what they say if they had.”

Linux and Tux

4

The first version of Linux was released in 1991, created by Linus Torvalds then a 21-year-old student and self-confessed hacker studying in Helsinki.

Open and flexible (no patents or copyrights)

Improved and perfected by a thousands of programmers

Powerful as any OS

Open source (Mozilla, VLC Media Player, Wikipedia)

FREE

What is Linux

5

Clash between Windows and Linux communities

Linux vs. Windows

6

Linux vs. Windows

In a world without fences and walls, who needs Gates and Windows?

7

Linux vs. Windows

8

Windows and OS X are predominantly found on personal computing devices such as desktop and laptop computers

“From wristwatches to supercomputers,” is the popular description of Linux' capabilities (GPS, Phones, Arcade game, Xbox, Playstation

"Linux" is a registered trademark of Linus Torvalds, the original author of the Linux kernel.

The kernel is at the heart of all Linux systems

Where is Linux

9

Scalability – runs on older systemsAttractive for orgs and third world (or schools) that lack of

fundsFinancial cost for large companies is lower

FlexibilityAnyone can modify or enhanceOperate with less system resources

Reliability – crash resistant (watch video)

Technical Strengths of Linux

10

Visibility problemUntil Linus made the cover

of Forbes in August 1998The novelty appeals to the

media, eager to paint a David vs Goliath scenario

Ease-of-Use IssueProgrammer oriented

development assumed a certain level of familiarity

Deterred many potential users

Linux Issues

11

The Importance of SupportSupport is purely technical – no

salespeople to translate corporate needs to computer solutions

Companies like Redhat and Caledra market through a channel of value added resellers and integrators

No existing scheme of training and certification

Linux Issues

12

Open Source CultureBoth it greatest benefit and primary weaknessThere is no “Linux Inc.” – no central authority to blameCommunity-driven support superior to conventional help-

desk models (awarded by InfoWorld in 1997 for best technical support)

Linux Issues

13

Server market – already conquered (just continue to scale upwards and keep creating incredible, usable servers)

The desktop – has yet to show the world exactly what a desktop can do for the user

Linux is still immature and the evolution is well underway

How Can Linux Rise Above Microsoft

14

• Microsoft’s hold on to the desktop market helps it extend power to server market (+)

• Microsoft is the largest player, but does not hold monopoly power (-)

• High entry barrier for desktop market (+) but low entry barriers for server market (-)

• Economies of scale – low cost of production once software has been developed (just download or a box of CDs)

• Cost Advantages – high barrier for closed-source OS developer (Windows has to recover overhead while Linux doesn’t) (-)

• Low capital Requirement – patents, codes, and knowledge (-)

Threat of New Entrants (high)

15

• Few suppliers (especially for high technology) (+)• Perception that they offer superior product gains

(Microsoft has high media profile and advertising) (+)• Customers had little bargaining power (Windows pre-

installed or Macintosh) (+)

• Bargaining power of customers is increasing• Variety of OS increasing (-)• Linux is FREE, no license required (-)

Bargaining Power of Customers (high)

16

• High buyer switching cost (psychological) of switching to other OS (+) (existing library of software and related files)

• Microsoft has more brand differentiation (+)

• Nowadays bargaining power of suppliers is decreasing• Linux-compatible software are being developed (e.g.

Oracle, IBM) (-)• Dell starting to sell computers pre-loaded with Linux (-)• More and more people are becoming tech-savvy (-)

Bargaining Power of Suppliers (low)

17

• No substitutes in the past (+)• Piracy (-)• Substitute performance – more reliable, flexible, and

no blue screen (-)• Switching costs• OpenSource is the greatest threat to Microsoft (-)• There are now literally hundreds of companies and organizations and an equal

number of individuals that have released their own versions of operating systems based on the Linux kernel.

• a new operating system designed today wouldn't be a single piece of software on a single computer. Instead, it might be something that gives users access to data running across multiple devices, like PCs, TVs, cars, etc. "Instead of the computer being at the center, you (the user) are at the center,"

Threat of Substitutes (high)

18

• Microsoft’s dominance is constantly being threatened (-)

• Brand recognition (+)• Diversity of Rivals (Microsoft engineers vs.

programmers around the world)• Unpredictability in terms of future revenues, spending

and earning a lot from IP rights battles (-)• Change in customer preferences (i.e. have to wait for

next version of Windows) (-)• Number of competitors (RedHat, Caledra) (-)

Competitive Rivalry (high)

Who Said This?

"Microsoft has vast resources, literally billions of dollars in cash, or liquid assets reserves. Microsoft is an incredibly successful empire built on the premise of market dominance with low-quality goods.“

A)Steve Jobs, Apple founderB)Linus Torvalds, Linux founderC)Richard Clarke, former White House

adviser19

20

• Is your copy of Window legit?

• Would you like to be an internet pirate all your life?

Reasons to Switch to Linux

21

• easier to install than Windows, and just as easy to run• Peripherals such as printers, new DVD burner, and

digital camera are easily detected and usable with Linux• Tired of fighting malware? you don't have to run

antispyware and antivirus software on Linux• No more BSOD – it doesn’t crash• Linux and accompanying software are FREE• There are Linux counterparts of most Windows

programs. But if you really can’t find one, you can use Wine (Windows emulator) to run most of your Windows programs.

Reasons to Switch to Linux

22

• Windows doesn’t fascinate you anymore

Reasons to Switch to Linux