The rise of data-driven sales / Veera Virintie, Vainu.io / Next 2016
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Transcript of The rise of data-driven sales / Veera Virintie, Vainu.io / Next 2016
Three years ago the total amount of data in the world was 4.4zettabytes. By 2020 it is set to rise steeply to 44 zettabytes.
1 zettabyte = 1 000 000 000 000 000 000 000 @veeravirintie@vainuio
How much data is created in two weeks?
35 Exabytes . That is equivalent to…
7420 000 000 000 000 songs
2100 000 000 iPhones
1260 years of HD video
@veeravirintie@vainuio
Today
“Facebook knows you’ll get divorced even before your friends do.”
@veeravirintie@vainuio
Tomorrow
“Facebook knows you’ll get divorced even before you do.”
What if you could predict the actions and needs of
companies in the same way?
@veeravirintie@vainuio
3 ➤ 60 employees
0 ➤ 650 customers
1 ➤ 7 countries
1 ➤ 100 million companies
➤ 12 leads per sec
@veeravirintie@vainuio
Vainu in two years
The reverse innovative process
started by selling a software to potential
customers with Power Point slides.
@veeravirintie@vainuio
from complexity to simplicity
The software brings all the relevant data about companies
that is out there in the Internet to one single place.
@veeravirintie@vainuio
Thanks to companies continuously growing their digital footprint,
it has been possible to build the world’s most modern and useful
company database.
@veeravirintie@vainuio
Which companies use Hubspot?
@veeravirintie@vainuio
22 % are in IT industry, 90 % also use GA and have a responsive site.
Helsinki is a Hubspot hub and Hubspot companies have 30 employees on average.
45 have recently recruited for marketing and 114 have a growth rate bigger than 50 %
Which Finnish startups have international potential?
@veeravirintie@vainuio
25 % companies founded in 2015.
10% have their website in other languages than English or Finnish.
36 % located in Helsinki and ca 8 % both in Oulu and Tampere.
18 % received funding and 16 % of these have more than 100% revenue growth.