The Rise of Cord-Cutting: Cable TV vs. Streaming Services
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Transcript of The Rise of Cord-Cutting: Cable TV vs. Streaming Services
StreamingTV
1/32
13.21% 74
29.82% 167
23.93% 134
14.82% 83
7.86% 44
6.96% 39
3.39% 19
Q1HowfrequentlydoyouwatchTV?Answered:560 Skipped:0
0% 20% 40% 60% 80% 100%
Lessthan1houraday
1-2hoursaday
2-3hoursaday
3-4hoursaday
4-5hoursaday
Morethan5hoursaday
Nev er
Lessthan1houraday
1-2hoursaday
2-3hoursaday
3-4hoursaday
4-5hoursaday
Morethan5hoursaday
Never
Total 560
AnswerChoices Responses
StreamingTV
2/32
14.37% 77
15.49% 83
55.41% 297
9.51% 51
5.22% 28
Q2HowhasthefrequencyofyourTVviewingchangedinthepast12months?
Answered:536 Skipped:24
0% 20% 40% 60% 80% 100%
My TVv iewinghasdecreased
signif ican...
My TVv iewinghasdecreasedmoderately ...
My TVv iewinghasstay ed
thesameo...
My TVv iewinghasincreasedmoderately ...
My TVv iewinghasincreasedsignif ican...
MyTVviewinghasdecreasedsignificantlyoverthepast12months
MyTVviewinghasdecreasedmoderatelyoverthepast12months
MyTVviewinghasstayedthesameoverthepast12months
MyTVviewinghasincreasedmoderatelyoverthepast12months
MyTVviewinghasincreasedsignificantlyoverthepast12months
Total 536
AnswerChoices Responses
StreamingTV
3/32
5.41% 29
11.01% 59
36.94% 198
16.23% 87
22.39% 120
6.90% 37
0% 0
1.12% 6
Q3Howdoyouprimarilywatchtelevisionprogramscurrently?
Answered:536 Skipped:24
0% 20% 40% 60% 80% 100%
Iwatchonlylocal
channelsv ...
Iwatchonlyv iastreamingserv icess...
Iwatchonlyv iacableTVserv icese...
Iwatchonlyv iasatellite
TVserv ice...
Iwatchv iaacombinationof streami...
Iwatchv iaacombinationof streami...
Iusepeer-to-peer
sharing...
Idon’twatchTV
Iwatchonlylocalchannelsviaantenna
IwatchonlyviastreamingservicessuchasNetflix,Hulu,AmazonPrime,iTunes,etc.
IwatchonlyviacableTVservicese.g.Comcast,TimeWarnerCable,AT&TU-Verse,VerizonFios,etc.
IwatchonlyviasatelliteTVservicese.g.DirecTV,DishNetwork,etc.
IwatchviaacombinationofstreamingandcableTVservices
IwatchviaacombinationofstreamingandsatelliteTVservices
Iusepeer-to-peersharingservices,e.g.BitTorrent,todownloadandwatchcontentforfree
Idon’twatchTV
Total 536
AnswerChoices Responses
StreamingTV
4/32
30.51% 18
69.49% 41
Q4HaveyoucancelledcableTVservice(Comcast,VerizonFios,AT&TU-Verse,TimeWarner,etc.)orsatelliteTVservice(DirecTV,DishNetwork,etc.)inthepast12
months?Answered:59 Skipped:501
0% 20% 40% 60% 80% 100%
Yes
No
Yes
No
Total 59
AnswerChoices Responses
StreamingTV
5/32
77.78% 14
5.56% 1
5.56% 1
11.11% 2
Q5Whatwasthereasonyoucancelledyourservice?
Answered:18 Skipped:542
0% 20% 40% 60% 80% 100%
Streamingserv icesarecheaperth...
Streamingserv iceshav e
better...
Streamingserv icesare
more...
I’mcuttingbackonmy TV
v iewing...
Streamingservicesarecheaperthancable/satellite
Streamingserviceshavebetterselectionthancable/satellite
Streamingservicesaremoreconvenientforon-demandprogrammingthancable/satellite
I’mcuttingbackonmyTVviewingaltogether
Total 18
AnswerChoices Responses
StreamingTV
6/32
58.54% 24
7.32% 3
34.15% 14
Q6WhatisthereasonyoudonotuseacableTVorsatelliteTVservice?
Answered:41 Skipped:519
0% 20% 40% 60% 80% 100%
Streamingserv icesarecheaperth...
Streamingserv iceshav e
better...
Streamingserv icesare
more...
Streamingservicesarecheaperthancable/satellite
Streamingserviceshavebetterselectionthancable/satellite
Streamingservicesaremoreconvenientforon-demandprogrammingthancable/satellite
Total 41
AnswerChoices Responses
StreamingTV
7/32
Q7Whatdoyouuseyourstreamingservicefor?Pleaserankinorderfrommostused(1)
toleast-used(6)Answered:58 Skipped:502
0% 20% 40% 60% 80% 100%
Originalshowsnot
av ailable...
Current,newreleasemov ies
TowatchshowswhileI’mtrav eling
Oldermov ies(mov iesthathav enotb...
Currenttelev ision
programs...
Oldertelev ision
programs...
1 2 3 4 5 6
Originalshowsnotavailableoncableorsatellite 6.90%4
10.34%6
20.69%12
22.41%13
20.69%12
18.97%11
58
3.03
Current,newreleasemovies 12.07%7
15.52%9
17.24%10
27.59%16
17.24%10
10.34%6
58
3.47
TowatchshowswhileI’mtraveling 1.72%1
5.17%3
10.34%6
15.52%9
20.69%12
46.55%27
58
2.12
Oldermovies(moviesthathavenotbeenreleasedinthepastyear)
5.17%3
13.79%8
29.31%17
20.69%12
18.97%11
12.07%7
58
3.29
Currenttelevisionprograms(programsstillairingnewepisodes)
53.45%31
25.86%15
5.17%3
8.62%5
5.17%3
1.72%1
58
5.09
Oldertelevisionprograms(programsnolongerairingepisodes)
20.69%12
29.31%17
17.24%10
5.17%3
17.24%10
10.34%6
58
4.00
1 2 3 4 5 6 Total AverageRanking
StreamingTV
8/32
52.53% 135
47.47% 122
Q8Haveyoueverusedstreamingservices?Answered:257 Skipped:303
0% 20% 40% 60% 80% 100%
Yes
No
Yes
No
Total 257
AnswerChoices Responses
StreamingTV
9/32
12.60% 16
25.20% 32
13.39% 17
39.37% 50
6.30% 8
5.51% 7
20.47% 26
26.77% 34
Q9Whydidyoustopusingstreamingservices?(Checkallthatapply.)
Answered:127 Skipped:433
0% 20% 40% 60% 80% 100%
Streamingserv iceis
more...
Thereareskips,
delay s,or...
Longdelay sinthe
ability to...
Notallmyprogramsareav ailable...
Therearetoomany choices
f or...
Streamingserv icesare
too...
Ican’twatchliv eTVv iastreaming...
My cableTVserv ice
prov ideri...
Streamingserviceismoreexpensive
Thereareskips,delays,orlowerresolutionwhilewatchingstreamedTV
Longdelaysintheabilitytowatchnewlyreleasedmovies
Notallmyprogramsareavailableonstreamingservices
Therearetoomanychoicesforprogrammingviastreamingservices,Ijustliketochannelsurf
Streamingservicesaretoocomplicated
Ican’twatchliveTVviastreamingservices
MycableTVserviceproviderisalsomyInternetprovider,andIdon’twanttounbundletheservices
TotalRespondents:127
AnswerChoices Responses
StreamingTV
10/32
13.82% 34
21.14% 52
11.38% 28
30.89% 76
6.91% 17
14.63% 36
13.82% 34
39.43% 97
Q10Whydon’tyouusestreamingservices?(Checkallthatapply.)
Answered:246 Skipped:314
0% 20% 40% 60% 80% 100%
Streamingserv iceis
more...
Thereareskips,
delay s,or...
Longdelay sinthe
ability to...
Notallmyprogramsareav ailable...
Therearetoomany choices
f or...
Streamingserv icesare
too...
Ican’twatchliv eTVv iastreaming...
My cableTVserv ice
prov ideri...
Streamingserviceismoreexpensive
Thereareskips,delays,orlowerresolutionwhilewatchingstreamedTV
Longdelaysintheabilitytowatchnewlyreleasedmovies
Notallmyprogramsareavailableonstreamingservices
Therearetoomanychoicesforprogrammingviastreamingservices,Ijustliketochannelsurf
Streamingservicesaretoocomplicated
Ican’twatchliveTVviastreamingservices
MycableTVserviceproviderisalsomyInternetprovider,andIdon’twanttounbundletheservices
TotalRespondents:246
AnswerChoices Responses
StreamingTV
11/32
10.98% 27
3.25% 8
10.16% 25
13.41% 33
62.20% 153
Q11HowlikelyareyoutocancelyourcableTVservicesinthenext12months?
Answered:246 Skipped:314
0% 20% 40% 60% 80% 100%
Extremelylikely
Very likely
Moderatelylikely
Slightlylikely
Notatalllikely
Extremelylikely
Verylikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 246
AnswerChoices Responses
StreamingTV
12/32
36.56%34
13.98%13
19.35%18
11.83%11
12.90%12
5.38% 5
Q12WhyareyouprimarilyconsideringcancellingcableTVservices?
Answered:93 Skipped:467
0% 20% 40% 60% 80% 100%
I’mcuttingbackon
watchingT...
I’mcuttingbackon
watchingT...
I’mconsideringswitching...
I’mconsideringswitching...
I’mconsideringswitching...
I’mconsideringswitching...
I’mcuttingbackonwatchingTVforcostsavingspurposes
I’mcuttingbackonwatchingTVforreasonsotherthancost(feltIwaswatchingtoomuchTV,takinguptoomuchtime,etc.)
I’mconsideringswitchingfromcableTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forcostsavingspurposes
I’mconsideringswitchingfromcableTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forqualityofserviceandprogrammingpurposes
I’mconsideringswitchingfromcableTVtosatelliteTVforcostsavingspurposes
I’mconsideringswitchingfromcableTVtosatelliteTVforqualityofserviceandprogrammingpurposes
Total 93
AnswerChoices Responses
StreamingTV
13/32
46.11% 83
53.89% 97
Q13Haveyoueverusedstreamingservices?
Answered:180 Skipped:380
0% 20% 40% 60% 80% 100%
Yes
No
Yes
No
Total 180
AnswerChoices Responses
StreamingTV
14/32
9.88% 8
34.57% 28
20.99% 17
45.68% 37
7.41% 6
8.64% 7
25.93% 21
9.88% 8
Q14Whydidyoustopusingstreamingservices?(Checkallthatapply.)
Answered:81 Skipped:479
0% 20% 40% 60% 80% 100%
Streamingserv iceis
more...
Thereareskips,
delay s,or...
Longdelay sinthe
ability to...
Notallmyprogramsareav ailable...
Therearetoomany choices
f or...
Streamingserv icesare
too...
Ican’twatchliv eTVv iastreaming...
My satelliteTVserv iceprov ideri...
Streamingserviceismoreexpensive
Thereareskips,delays,orlowerresolutionwhilewatchingstreamedTV
Longdelaysintheabilitytowatchnewlyreleasedmovies
Notallmyprogramsareavailableonstreamingservices
Therearetoomanychoicesforprogrammingviastreamingservices,Ijustliketochannelsurf
Streamingservicesaretoocomplicated
Ican’twatchliveTVviastreamingservices
MysatelliteTVserviceproviderisalsomyInternetprovider,andIdon’twanttounbundletheservices
TotalRespondents:81
AnswerChoices Responses
StreamingTV
15/32
19.10% 34
22.47% 40
14.04% 25
28.65% 51
6.18% 11
19.66% 35
25.28% 45
19.10% 34
Q15Whydon’tyouusestreamingservices?(Checkallthatapply.)
Answered:178 Skipped:382
0% 20% 40% 60% 80% 100%
Streamingserv iceis
more...
Thereareskips,
delay s,or...
Longdelay sinthe
ability to...
Notallmyprogramsareav ailable...
Therearetoomany choices
f or...
Streamingserv icesare
too...
Ican’twatchliv eTVv iastreaming...
My satelliteTVserv iceprov ideri...
Streamingserviceismoreexpensive
Thereareskips,delays,orlowerresolutionwhilewatchingstreamedTV
Longdelaysintheabilitytowatchnewlyreleasedmovies
Notallmyprogramsareavailableonstreamingservices
Therearetoomanychoicesforprogrammingviastreamingservices,Ijustliketochannelsurf
Streamingservicesaretoocomplicated
Ican’twatchliveTVviastreamingservices
MysatelliteTVserviceproviderisalsomycableprovider,andIdon’twanttounbundletheservices
TotalRespondents:178
AnswerChoices Responses
StreamingTV
16/32
16.29% 29
4.49% 8
14.04% 25
17.42% 31
47.75% 85
Q16HowlikelyareyoutocancelyoursatelliteTVservicesinthenext12months?
Answered:178 Skipped:382
0% 20% 40% 60% 80% 100%
Extremelylikely
Very likely
Moderatelylikely
Slightlylikely
Notatalllikely
Extremelylikely
Verylikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 178
AnswerChoices Responses
StreamingTV
17/32
44.59%33
9.46% 7
21.62%16
10.81% 8
5.41% 4
16.22%12
Q17WhyareyouconsideringcancellingsatelliteTVservices?
Answered:74 Skipped:486
0% 20% 40% 60% 80% 100%
I’mcuttingbackon
watchingT...
I’mcuttingbackon
watchingT...
I’mconsideringswitching...
I’mconsideringswitching...
I’mconsideringswitching...
I’mconsideringswitching...
I’mcuttingbackonwatchingTVforcostsavingspurposes
I’mcuttingbackonwatchingTVforreasonsotherthancost(feltIwaswatchingtoomuchTV,takinguptoomuchtime,etc.)
I’mconsideringswitchingfromsatelliteTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forcostsavingspurposes
I’mconsideringswitchingfromsatelliteTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forqualityofserviceandprogrammingpurposes
I’mconsideringswitchingfromsatelliteTVtocableTVforcostsavingspurposes
I’mconsideringswitchingfromsatelliteTVtocableTVforqualityofserviceandprogrammingpurposes
TotalRespondents:74
AnswerChoices Responses
StreamingTV
18/32
Q18Whatdoyouprimarilyuseyourstreamingservicefor?Pleaserankinorder
frommostused(1)toleastused(6)Answered:219 Skipped:341
0% 20% 40% 60% 80% 100%
Originalshowsnot
av ailable...
Current,newreleasemov ies
TowatchshowswhileI’mtrav eling
Oldermov ies(mov iesthathav enotb...
Currenttelev ision
programs...
Oldertelev ision
programs...
1 2 3 4 5 6
Originalshowsnotavailableoncableorsatellite 24.66%54
23.74%52
15.98%35
6.39%14
13.70%30
15.53%34
219
3.93
Current,newreleasemovies 19.63%43
24.20%53
18.72%41
15.07%33
11.42%25
10.96%24
219
3.93
TowatchshowswhileI’mtraveling 3.20%7
11.87%26
22.37%49
13.24%29
12.79%28
36.53%80
219
2.70
Oldermovies(moviesthathavenotbeenreleasedinthepastyear)
8.22%18
14.16%31
16.44%36
35.16%77
21.00%46
5.02%11
219
3.38
Currenttelevisionprograms(programsstillairingnewepisodes)
28.31%62
12.79%28
12.33%27
15.07%33
24.20%53
7.31%16
219
3.84
Oldertelevisionprograms(programsnolongerairingepisodes)
15.98%35
13.24%29
14.16%31
15.07%33
16.89%37
24.66%54
219
3.22
1 2 3 4 5 6 Total AverageRanking
StreamingTV
19/32
Q19WhatdoyouuseyourcableorsatelliteTVservicefor?Pleaserankinorderfrom
mostused(1)toleast-used(9).Answered:219 Skipped:341
NetworkTVprograms
CableTVprograms
Liv esports
Localnews
Nationalnews
DVRf unctions
Mov ies
On-demandmov ies
On-demandTVprograms
StreamingTV
20/32
0% 20% 40% 60% 80% 100%
1 2 3 4 5 6 7
8 9
NetworkTVprograms 31.51%69
29.68%65
16.44%36
9.13%20
5.94%13
2.28%5
2.28%5
0.91%2
1.83%4
219
7.40
CableTVprograms 25.11%55
31.96%70
20.55%45
8.68%19
5.02%11
4.11%9
1.37%3
0.46%1
2.74%6
219
7.27
Livesports 10.50%23
9.59%21
16.89%37
13.70%30
10.96%24
7.31%16
9.59%21
5.02%11
16.44%36
219
5.11
Localnews 5.02%11
5.02%11
16.89%37
30.59%67
17.81%39
9.59%21
6.39%14
6.39%14
2.28%5
219
5.49
Nationalnews 4.57%10
6.85%15
6.39%14
16.44%36
33.33%73
15.53%34
8.22%18
4.11%9
4.57%10
219
5.05
DVRfunctions 15.53%34
5.94%13
7.31%16
4.57%10
6.85%15
28.77%63
12.79%28
6.39%14
11.87%26
219
4.78
Movies 3.20%7
5.94%13
7.31%16
9.13%20
10.05%22
21.00%46
35.62%78
5.02%11
2.74%6
219
4.36
On-demandmovies 0%0
3.20%7
3.20%7
4.11%9
4.57%10
5.48%12
19.18%42
51.14%112
9.13%20
219
2.86
On-demandTVprograms 4.57%10
1.83%4
5.02%11
3.65%8
5.48%12
5.94%13
4.57%10
20.55%45
48.40%106
219
2.67
1 2 3 4 5 6 7 8 9 Total AverageRanking
StreamingTV
21/32
18.26% 40
7.31% 16
18.26% 40
11.87% 26
28.77% 63
15.53% 34
Q20Howrecentlyhaveyouaddedstreamingservicestoyourcableorsatellite
TVservice?Answered:219 Skipped:341
0% 20% 40% 60% 80% 100%
Withinthepast3months
3-6monthsago
6-12monthsago
12-18monthsago
18-24monthsago
Iwasprimarilyusing...
Withinthepast3months
3-6monthsago
6-12monthsago
12-18monthsago
18-24monthsago
Iwasprimarilyusingstreamingservicesandrecentlyaddedcableorsatelliteservices
Total 219
AnswerChoices Responses
StreamingTV
22/32
71.69% 157
28.31% 62
Q21Whichservicedoyouusemoreoften?Answered:219 Skipped:341
0% 20% 40% 60% 80% 100%
Cableorsatellite
Streaming
Cableorsatellite
Streaming
Total 219
AnswerChoices Responses
StreamingTV
23/32
22.83% 50
43.38% 95
33.79% 74
Q22Arefreestreamingservice(s)includedinyourcableorsatellitepackage?
Answered:219 Skipped:341
0% 20% 40% 60% 80% 100%
Yes
No
Idon’tknow
Yes
No
Idon’tknow
Total 219
AnswerChoices Responses
StreamingTV
24/32
16% 8
14.00% 7
30% 15
34% 17
6% 3
Q23Howoftendoyouusethefreestreamingserviceprovidedthroughyour
cableorsatellitepackage?Answered:50 Skipped:510
0% 20% 40% 60% 80% 100%
Extremelyof ten
Very of ten
Somewhatof ten
Rarely
Nev er
Extremelyoften
Veryoften
Somewhatoften
Rarely
Never
Total 50
AnswerChoices Responses
StreamingTV
25/32
20% 10
12% 6
20% 10
26% 13
22% 11
Q24Howlikelyareyoutokeepyourcableorsatellitepackageforthepurposesofaccessingfreestreamingservice(s)?
Answered:50 Skipped:510
0% 20% 40% 60% 80% 100%
Extremelylikely
Very likely
Moderatelylikely
Slightlylikely
Notatalllikely
Extremelylikely
Verylikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 50
AnswerChoices Responses
StreamingTV
26/32
16% 8
6% 3
18% 9
28.00% 14
32% 16
Q25HowlikelyareyoutocancelyoursatelliteTVorcableTVservicesinthenext
12months?Answered:50 Skipped:510
0% 20% 40% 60% 80% 100%
Extremelylikely
Very likely
Moderatelylikely
Slightlylikely
Notatalllikely
Extremelylikely
Verylikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 50
AnswerChoices Responses
StreamingTV
27/32
50% 17
29.41% 10
32.35% 11
26.47% 9
Q26WhatisthereasonyouwouldcancelyoursatelliteorcableTVservice?
Answered:34 Skipped:526
0% 20% 40% 60% 80% 100%
Streamingserv icesarecheaperth...
Streamingserv iceshav e
better...
Streamingserv icesare
more...
I’mcuttingbackonmy TV
v iewing...
Streamingservicesarecheaperthancable/satellite
Streamingserviceshavebetterselectionthancable/satellite
Streamingservicesaremoreconvenientforon-demandprogrammingthancable/satellite
I’mcuttingbackonmyTVviewingaltogether
TotalRespondents:34
AnswerChoices Responses
StreamingTV
28/32
49.50% 248
50.50% 253
Q27GenderAnswered:501 Skipped:59
0% 20% 40% 60% 80% 100%
Male
Female
Male
Female
Total 501
AnswerChoices Responses
StreamingTV
29/32
0% 0
19.36% 97
23.35% 117
32.73% 164
24.55% 123
Q28AgeAnswered:501 Skipped:59
0% 20% 40% 60% 80% 100%
<18
18-29
30-44
45-60
>60
<18
18-29
30-44
45-60
>60
Total 501
AnswerChoices Responses
StreamingTV
30/32
21.08% 98
15.05% 70
29.03% 135
17.42% 81
17.42% 81
Q29HouseholdIncomeAnswered:465 Skipped:95
0% 20% 40% 60% 80% 100%
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
Total 465
AnswerChoices Responses
StreamingTV
31/32
0.80% 4
7.78% 39
28.14% 141
33.93% 170
29.34% 147
Q30EducationAnswered:501 Skipped:59
0% 20% 40% 60% 80% 100%
Lessthanhighschool
degree
Highschooldegree
Somecollege
Associateorbachelordegree
Graduatedegree
Lessthanhighschooldegree
Highschooldegree
Somecollege
Associateorbachelordegree
Graduatedegree
Total 501
AnswerChoices Responses
StreamingTV
32/32
5.47% 27
12.55% 62
11.34% 56
9.72% 48
15.99% 79
5.26% 26
7.69% 38
10.12% 50
21.86% 108
Q31Location(CensusRegion)Answered:494 Skipped:66
0% 20% 40% 60% 80% 100%
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacif ic
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
Total 494
AnswerChoices Responses