The Ripple Effective - The Power of Your Personal Brand in HR
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Transcript of The Ripple Effective - The Power of Your Personal Brand in HR
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The Ripple EffectThe Power of
Your Personal Brand in HR
“We are not only the messengers, WE are the message...”
Soulprints, Mark Gafni
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Power
In HR
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Whaaaat?
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The Ripple Effect:
The Power of Your Personal Brand in HR
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Do you make the job description or does the job description make you?
Does your title dictate the display
of your talent?
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Me Inc. = Brand You!
“You’re not doing a job but building a career and personal-professional brand.”
Tom Peters
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Think about a company brand that you’re attracted to..
Why?
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Individual Branding=>Image
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Powerful Individual Brands = Results
An idea, a thing, a book,
a company, a movement
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My Friend Scott & Spark Ventures
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My Brand-Image
My PictureHow
others describe
my brand?
How I would
describe my brand?
Any discrepancies?Anything you want to change?
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Is your brand strong enough to meet
today’s HR challenges and innovation needs?
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Challenges/ Innovations/Trends
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Challenges/ Innovations/Trends
http://austinhr.com/top-hr-issues-to-watch-in-2014/
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ONE of the continuing
challenges… the
“reputation of HR”
Pic credit: http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html
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QUESTION ?
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What are the most significant challenges / innovative needs /trends
for your organization?
What qualities and capabilities will you need to meet those
challenges?
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SHRM - HR Competencies
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Which would you say are the top 3 most important?
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HR Competencies -Top Vote Getters…
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/
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HR Competencies -Top Vote Getters…
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/
What would the list look like for you as it relates to your organization?
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Here’s your chance to assess your own career/brand
development plan…
Effective talent mgt. => includes both the track and the impact
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Intentional Branding• Start thinking like your own
brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi ask themselves:
• What is it that my product or service does that makes it different?
Pic credit: http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/
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Intentional Branding =>Assess Your Brand
Consider: Your personal values Unique qualities Extra curricular competencies, interests…
etc. Your sense of personal mission G.P.P.S. “guiding professional principles
statement”
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Intentional Branding…
G.P.P.S. = Guiding Professional Principles StatementThis is a description of:__how you want to be __represent yourself professionally __what you intentionally want your brand to express and look like
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Managing your brand is being your own talent manager.
Brand management = talent management
“…modeling what we desire in those we hire.”
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Time to recalibrate…
reinvigor restate
recommit re-envision
reconnect
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The position, there is power with the position and
POWER…
there is personal power,
Personal power with a powerful position
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Personal branding carries this belief: “It’s not necessarily the what…but the WHO.
A powerful who will create a powerful what.”
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Why does all this
matter?
We have soooo much to offer!!
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Expanding Your Brand
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The Ripple Effect
Pebble or Boulder?
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We need more ripple effects that are
“bolder”.
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HR / Talent Management Innovations…
Zappos: done away with job boards, uses social next works for hiring |
Unlimited time off
Community investment - down payments to buy homes
No lay-off policy
100% paid sabbaticals
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Good Vibrations – Your Ripple Effect
Words…or an action
Every interaction is a touch, an “imprint” of your brand…
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Your (inspired)
Personal Brand
A powerful ripple effect…