The Rhetorical Triangle - Lisa Boydlisaboyd.pbworks.com/w/file/fetch/56590771/Rhetorical Triangle...
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The Rhetorical Triangle Ethos, Pathos, Logos
Transcript of The Rhetorical Triangle - Lisa Boydlisaboyd.pbworks.com/w/file/fetch/56590771/Rhetorical Triangle...
The Rhetorical Triangle
Ethos, Pathos, Logos
Ethos ethical appeal
Logos logical appeal Pathos emotional appeal
Ethos
Pathos
Logos
The Rhetorical Triangle
Speaker, Audience, Subject
Speaker/Writer credibility, morals, beliefs
Subject/Position argument, evidence, content
Audience/Reader Interests, biases, concerns
advertising to analyze in small groups
1. Who is the target audience? 2. What are the rhetorical
appeal(s) used to convince this group?
3. What details reinforce appeals? 4. Are they effective?
